On June 8, the 2023 Samsung TV Technology Tasting was held in Beijing. At the scene, Samsung's large-size lineup represented by the 85-inch Neo QLED 8K attracted many attention, releasing the full potential of large-screen TVs with ultra-clear picture quality and artificial intelligence, presenting stunning visual effects for on-site guests with giant screen audio, leading a new trend of family movie viewing.
With the development of TV technology and the upgrading of consumer demand, users' attention to large-size TVs continues to grow. In 2023, global sales of TVs over 80 inches are expected to grow from 2.8 million units in 2022 to 3.5 million units, an increase of more than 24%, and the domestic market is showing the same trend, and large screens are becoming more and more popular in the market. However, the size upgrade alone will not achieve a realistic viewing experience. With the advent of the ultra-large screen era, Samsung has upgraded its screen display technology and combined with advanced neuronal quantum dot processors to create large-screen TVs represented by Neo QLED 8K, intelligently generating high-quality pictures that match the ultra-large size, helping large-screen audio and video to be perfectly integrated into home entertainment and improving users' audiovisual enjoyment.
Ultra-clear 8K resolution: a key factor in unlocking the potential of large-screen TVs
The upgrade of screen size does not mean an improvement in image quality. If you enlarge the screen regardless of the number of pixels, the final image will become blurry and difficult to distinguish, and overall the rendering will be worse.
To improve picture quality, larger screens must be filled with more pixels. As a result, Samsung Neo QLED 8K TVs have four times as many pixels as 4K TVs. This means that even on large screens, the TV delivers superior picture quality with densely packed Mini LEDs and upgraded image processing technology.
While Samsung is leading the era of ultra-large TVs, it is also constantly innovating the technology that powers it. Neuronal quantum dot processor and quantum dot matrix technology Pro are the two driving forces to improve the picture quality of Samsung's Neo QLED 8K large screen. The former intelligently analyzes and optimizes the content of the picture to achieve the full use of 33 million pixels, and the latter accurately controls each Mini LED through a variety of means to achieve ultra-clear expression of the picture.
Neuronal quantum dot processor: the intelligent center for the detailed presentation of the tuning screen
As one of the two driving forces of Samsung's Neo QLED 8K large-screen image quality, Samsung's exclusive Neuron Quantum Dot processor upgrades AI image enhancement technology, which can deeply perceive environmental content and automatically optimize images pixel by pixel through texture creation, screen noise reduction, and edge recovery to achieve more realistic and accurate image restoration. While not all content sources are presented in 8K, Samsung Neo QLED 8K TVs can break through the limitations of raw resources and deliver premium images with advanced quantum dot processors. To ensure that every detail comes to life on the screen, the TV uses a network of 20 different neurons to intelligently analyze video and optimize image quality, boosting lower-resolution content in real time for a more immersive picture.
The processor also supports innovative features such as depth enhancement, which uses AI deep learning to determine the viewer's visual focus on the screen and place the object in the foreground, creating a more stereoscopic picture enjoyment for the user by separating the image on the screen from the background.
Quantum dot matrix technology Pro: A solid foundation for controlling Mini LEDs for precise light control
Another key technology that powers Samsung's Neo QLED 8K large-screen picture quality is Quantum Dot Matrix Technology Pro, which uses backlight dimming technology to precisely control Samsung Quantum Dot Mini LEDs to render deeper blacks and improve screen contrast.
Samsung's Quantum Dot Mini LED is 1/40 the size of traditional LED, abandoning lens astigmatism and encapsulation forms, using ultra-thin micro-layer structure, the screen can be equipped with more LED dies, bringing image quality improvement and maintaining vivid colors. To provide better image quality, 14-bit HDR processing maximizes contrast, further presenting unimaginable levels of detail in the brightest and darkest parts of the image, ensuring that users can see subtle details in every scene.
In addition, Samsung Quantum Dot Matrix Technology Pro provides support for shape adaptive light control. This feature improves the clarity of all content by precisely adjusting the backlight to fit the content on the screen. Accurate backlight control mitigates light reflections on the TV screen and stops on-screen light from penetrating into darker areas around it, resulting in brighter and darker scenes with more detail than ever before.
In short, in addition to the upgraded screen size and densely populated pixels, the Neuronal Quantum Dot 8K processor and the Quantum Dot Matrix Technology Pro work together to further create a true cinema-level viewing experience for users. Clear details, accurate colors, precise contrast and realistic stereoscopic perception make Samsung Neo QLED 8K large-screen TVs display stunning picture quality that captivates TV consumers around the world.
First of all, Samsung's products are not only a simple pile of materials to do a display device that can only show "advanced parameters", but obviously can feel Samsung's "technology, art, home" concept of integrated products, not only has excellent emergency parameters but also this Samsung self-developed AI algorithm video processing chip blessing, the appearance design of the product also constantly breaks the traditional TV homogeneous structural concept, Split product design makes mural art TV become more and more choices for high-end users, and at the scene of the technical tasting meeting, the official staff let us try to guess which of the two oil paintings is a real oil painting which one is a Samsung wall TV, everyone is quiet for more than ten seconds are carefully identifying, this is the success of Samsung painting mural art TV, it really makes people feel that a real picture is in front of them, and to achieve such visual effects is inseparable from Samsung's unique matte screen display design, This product feature makes the glass mirror reflection of traditional TV almost disappear, so that the oil painting sense of mural art TV is stronger, even when watching TV programs normally, the surrounding messy ambient light will not affect the viewing effect because of the mirror reflection of glass like traditional TV.
And Samsung's intelligent calibration function is also impressive, for high-end film and television enthusiasts and even graphic designers, the color calibration of the display device is a very important content, even ordinary users if every once in a while color calibration can also get a more real and accurate picture color expression, currently on the market TV products only a few Japanese and Korean brand TVs in the provision of such built-in calibration function, and other friends need to buy additional calibration equipment when calibrating, Signal source generator and software APP and other harsh conditions, Samsung TV is unique in that it is the first to use Samsung mobile phone or Apple mobile phone with Face ID function to use the built-in color calibration function of the TV.
As long as you install Samsung's official APP and paste the mobile phone camera on the Samsung TV screen, it only takes 30 seconds to use the basic calibration mode, and the professional mode can complete the color calibration of the TV in about 5-8 minutes, the professional mode will calibrate 20 white balance points and analyze the grayscale data and gamma value, so that the color displayed by the TV is more accurate, and finally the test results of the Delta value can be less than 1, and the picture restoration ability can be closer to the creator's intention when watching the movie.
For professional mode, the official is recommended to use a tripod in darkroom conditions to obtain a more accurate image calibration, after the intelligent calibration is completed, you can operate on the mobile phone to confirm whether to use the default value or the calibrated data to compare the effect, and select the calibrated mode in the picture mode on the TV side to watch the calibrated picture with accurate color. For the flagship high-end TVs of various brands, simple screen size and peak brightness and color coverage may not open too much gap, but Samsung's unique leading industrial design modeling and rich features have become product differentiation advantages, when the product from appearance to picture quality and then functional details to lead the opponent can conquer the hearts of most consumers, which is also Samsung TV in recent years to continue to maintain the first success in global TV sales.
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