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To say what are the new energy SUVs that are currently paying relatively high attention? I believe that the Harvard Thunder MAX will appear in most people's answers. Plug-in hybrid mid-size SUV positioning, the whole series is equipped with a four-wheel drive system, a good configuration level, the key entry price is less than 160,000, with the characteristics of cost performance, this "roll king" can be described as a lesson to peers. So can the Haval Thunder MAX stand out from the same level of products with its ultimate cost performance and gain the recognition of consumers and the market? This issue of "Quality Selection Car" brings detailed answers.
1. Basic information and product highlights
The above manufacturer's guidance price only represents the price on May 26, 2023, please refer to the official website if there is any change
Haval Thunder MAX is positioned as a mid-size SUV, and currently has a total of 3 models with a price range of 15.98-179,800 yuan. All new cars are equipped with a Hi4 intelligent electric hybrid four-wheel drive system consisting of a 1.5-liter engine and dual motors at the front and rear, and the NEDC pure electric range can reach 105km, which is rare in the same price.
The Haval Thunder MAX is equipped with a new generation of Coffee OS intelligent cockpit system, which achieves a wake-up speed of 300ms, a response speed of 400ms, intelligent voice "visible and speak", and vehicle control is directly accessible, which greatly improves operational efficiency. The hardware part, with the "four-screen vision" composed of triple screen + high-definition HUD display screen, can provide users with a more immersive intelligent technology experience.
The Hi4 intelligent electric hybrid four-wheel drive system equipped with the standard of all series can intelligently call the front and rear axle dual motors and hybrid special engines, and realize the pure electric two-wheel drive mode, pure electric four-wheel drive, series mode, 1-speed direct drive, 2-speed direct drive, parallel two-wheel drive, parallel four-wheel drive, single-axis energy recovery, dual-axis energy recovery, a total of 9 modes to switch, automatically matching to the optimal working mode, and comprehensively improving the vehicle driving experience under different working conditions and scenarios. The new car can accelerate to 6.8 seconds, while the fuel consumption of the WLTC feed is only 5.5L/100km. Truly realize four-wheel drive performance, two-wheel drive energy consumption.
Second, product competitiveness analysis
The above manufacturer's guidance price only represents the price on May 26, 2023, please refer to the official website if there is any change
With the continuous efforts of independent brands in the field of new energy, various market segments have gradually poured into many models with strong product strength. Based on the price and target group, the competitors of the Haval Thunder MAX will undoubtedly lock in the Internet celebrity car "BYD Song PLUS DM-i" in the same price range. The other is the same "cheap and big bowl" Zerorun C11 range extension.
At the design level, the three cars actually follow two styles, the Haval Thunder Dragon MAX and BYD Song PLUS DM-i belong to the traditional design style, while the Zerorun C01 range extension is more obvious. Everyone has different aesthetics, regardless of whether they are high or low.
In terms of power, the Haval Thunder MAX is the only model equipped with dual motors among the three cars, so it undoubtedly has a leading edge. Strong power can not only bring a more hearty driving feeling, but also with the blessing of the four-wheel drive system, the handling stability is stronger, and it will be more relaxed in the face of various complex road conditions.
At the configuration level, we try to choose models with similar prices to compare. The configuration level of the three models is sufficient to meet daily use, and this list is only the difference in the configuration of the three. Overall, the configuration level of the Haval Thunder MAX and BYD Song PLUS DM-i is higher than that of the Zerorun C11 range extension, and the former two are richer in convenience and comfort configuration. On the whole, the configuration of the Haval Thunder MAX is richer, especially in assisted driving and active safety, and it will be more attractive to current users.
Third, product quality & service trend analysis
Does the Haval Thunder MAX have hidden dangers of quality problems? In this regard, we will start from the failure problem of Haval Thunder MAX in the past year, and through the comparison of fault problems, we will preliminarily predict the development trend of new car quality problems in the future. Since the Haval Thunder MAX is a new model of the Haval brand, it will be analyzed based on the new energy SUV model under the Haval brand.
Through the analysis of complaints about the Haval brand new energy SUV for nearly a year, it can be found that most of the fault problems are concentrated in "blistering and cracking of the paint surface" and "audio and video system failure". Considering that the Haval Thunder MAX is an important model of the Haval brand for the new energy SUV market this year, and the vehicle is partially replaced with a new Snapdragon 8155 chip, it can be temporarily considered that the probability of the above failure is low, but whether it will cause new problems is unknown, and it will be inconclusive after it is listed for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the common service problems of brands or car series in the past year to provide consumers with a more objective reference for purchasing models.
Since the Haval Thunder MAX is a brand new model, we will analyze the service complaints of the Haval brand in the past year. By filtering the complaint data, it can be found that the number of complaints about "disguised charges" is relatively high, and most of the complaints come from Haval F7.
In terms of measuring the after-sales service reputation of new cars, we will analyze the company's response to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the vehicle quality network, the response rate of Haval brand complaints in the past year is 100%, which shows that manufacturers attach great importance to the demands of car owners.
4. After-sales service policy and network distribution
In terms of after-sales service policy, the first owner of the Haval Thunder MAX (non-operative, non-public) can enjoy the lifetime free warranty of the three electric systems; The repair period of the whole vehicle is 6 years or 150,000 kilometers (3 years or 100,000 kilometers for commercial vehicles). (Check with local distributor)
After the purchase of the vehicle, it is inevitable to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of vehicle quality network, the Haval brand currently has a total of 2,279 dealers in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Hebei, Sichuan and Shandong provinces is relatively large.
Summary: There is no doubt that the current competition in the new energy track is quite fierce, and the Haval Thunder MAX is the blockbuster product that the Haval brand is preparing to win. The new car is equipped with Hi4 intelligent electric hybrid four-wheel drive system as standard, which breaks 100 seconds in 6.8 seconds, WLTC feeds fuel consumption of 5.5L/100km, and has a cruising range of more than 1200km when fully fueled and fully charged. The most important thing is that there is no longer a premium for four-wheel drive models in the price, and it really achieves "four-wheel drive experience, two-wheel drive price; The performance of four-wheel drive, the energy consumption of two-wheel drive", obviously dispelled users' purchase concerns. New car purchases are very attractive, and the future market performance is quite worth looking forward to.