The closest thing to people in today's society can be said to be mobile phones, and the invention and birth of mobile phones have had a huge impact on human life.
Over time, mobile phone technology is also constantly improving. Because of the increase in people's demand, more and more mobile phone manufacturers have begun to appear, and the competition in the mobile phone industry has become more and more fierce.
At present, everyone is racking their brains and doing their best to seize more share.
Recently, Qualcomm suddenly announced a decision.
This news will have a great impact on mobile phone processor manufacturers. South Korea's Samsung and many Chinese companies will face more pressure as a result.
First, the competition in the mobile phone industry is huge
At the beginning of the birth of mobile phones, there was still a lot of demand for mobile phones.
But mobile phones are not consumables after all, and as people's enthusiasm for mobile phones fades, the frequency of replacing mobile phones becomes slower and slower, and the demand naturally becomes much weaker.
The decline in demand eventually led to more intense competition among major mobile phone manufacturers.
Although the huge market share is actually occupied by the brands we know, their competition has never stopped and is becoming more and more intense.
Among the major manufacturers of smartphone processors, our market has been scraped by five manufacturers.
Judging from the latest report released by the investigation agency, in the fierce competition, some manufacturers are becoming more and more courageous, and some are gradually extinguished.
In first place is MediaTek, which has maintained its positional advantage, but its share has decreased, currently reaching 32%.
In second place is Qualcomm, closely followed, mainly relying on the advantages of its chips, so it has not been affected by the weakening demand of the entire mobile phone industry, reaching 28%.
In third place is Apple, which is not very far behind the top two, accounting for 26% of the market.
Although Unigroup and Samsung also entered the top five, the gap between them and the top three is quite large, with a share of 8% and a share of only 4%.
It is not difficult to see from the data that although the general environment is not ideal, the impact on high-end mobile phones is actually not great.
Apple and Qualcomm can hold their market share very stably with the technical advantages of high-end chips.
Second, Qualcomm announced the launch of a new flagship chip
Of course, Qualcomm understands where its biggest advantage is, so it is still constantly innovating in chip technology.
Recently, Qualcomm announced the official launch of its new flagship chip, which uses TSMC's 4nm technology.
According to Qualcomm, the price of this processor is set at $160, which is more than a thousand when converted into yuan. Compared with the original Qualcomm A5 processor, the price has increased significantly.
Obviously, Qualcomm does not want to waste its technology, and wants to make the most of it and get as much benefit from this chip as possible.
Especially at present, Huawei's Kirin chip has lost its suppression of Qualcomm in a complex environment, and Qualcomm does not dare or want to snub such a good opportunity.
Third, Samsung Chinese enterprises are very uncomfortable
It should be noted that this news still has a strong deterrent, especially for some mobile phone manufacturers without high-end chip technology, they are even more pressured.
Take Samsung, for example. As one of the world's largest chip manufacturers, it can stand for a long time, of course, because it still has a certain competitiveness in terms of processors.
But in recent years, its market share has been declining. This also means that its technology in terms of processors has stalled.
In this environment of fierce technological competition, Samsung has to turn itself into the category of low-end mobile phone processors because of the lack of technological progress.
However, it did not turn the corner, and the downward trend and speed became faster and faster. Moreover, it has been surpassed by China's Unigroup Zhanrui.
Samsung has also previously said that its new generation of chips is also about to come out. Samsung seems to want to reverse the situation with this chip, even if it is a little.
However, at this critical moment, Qualcomm suddenly came to a big move. Qualcomm's new generation of high-end chips broke into the market, which makes Samsung how to compete.
Moreover, it is unlikely that Samsung wants to stand in the market through price advantages, and pricing has been determined. It can be said that Samsung has reached the embarrassing situation that it cannot be retreated.
Of course, it is not only Samsung that is uncomfortable, but also many Chinese mobile phone manufacturers.
Because these manufacturers do not have independent technology, most of them use Qualcomm chips.
The increase in chip prices is bound to have an impact on the price of their mobile phones, which will also become one of the important factors affecting their sales.
Otherwise, they can't guarantee their own interests. At that time, let alone impact market share, even survival will become a huge problem.
For this storm in the mobile phone industry, everyone is watching. Some foreign media have bluntly said that this is the ultimate purpose of the United States' restrictions on high-end chips, and American companies will eventually get huge profits because of the help of the government.
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