Buy independent money to buy joint ventures The driving feeling is still high-level The budget of 140,000 is enough
Can it be called a dimensionality reduction blow? A direct drop of 30,000 is too cost-effective Treasure God Car is worth buying
Set off a tide of price reductions, joint ventures and autonomy are oppressed This brand really dares to play
Others cut the price and shake a shot, is it directly reduced by 30,000 to rush sales?
There are many tricks in the car market price reduction war, and those who want to dig the bottom can consider taking a look
Since March, the automobile market has been bustling, and various price reduction information has been continuous. For example, the joint subsidies of the Hubei provincial government and car companies, as well as the short-term huge discounts offered by Dongfeng's independent and joint venture models, have attracted great attention. Of course, many people said after consulting that although the price is favorable, there is no car at all, the 4S store said that it can only queue, whether it can be bought is unknown, and the car market is noisy for a while.
In fact, the earliest to start this wave of craze is Changan Mazda, after Changan Mazda announced the price and model adjustment of its CX-5, the price of all models was reduced by 26,000 yuan, and the price range was 149,800-210,800 yuan. In addition, a series of car purchase policies have been launched at the same time, covering test drive gifts: book a test drive online, and order a car to get 1,000 yuan; Enjoy car purchase: down payment of 50% can enjoy 24 periods of 0 interest rate, replacement up to 10,000 yuan subsidy; Enjoy car ownership: free fully synthetic engine oil for three years, free door-to-door pick-up and delivery; Gift for posting a list: After picking up the car, you will give a fourfold gift of exquisite gifts in the "Yuema Starry Sky" APP and mini program.
As a classic model of Mazda, the CX-5 has always been loved by urban users and family users. From the point of view of appearance, power, safety and other aspects, it is very balanced, and the official price has been significantly reduced, which can undoubtedly allow users to enjoy the quality of the joint venture at their own price.
This is a pressure on autonomous and joint venture models
Previously, CX-5 has been competing with CR-V and other models in the market, and its products are basically evenly matched, but its handling and safety advantages are obvious. After this price reduction, the CX-5 has entered the 150,000 level with a starting price of 149,800, and the opponent has also changed to a number of models such as Xiao, ZR-V, and Ruifang. In contrast, the CX-5 has great advantages in terms of size, design and other dimensions. Compared with the self-owned brand compact SUV, although the CX-5 is slightly inferior in intelligent configuration, it has complete advantages in core power and safety, reliability and stability.
By lowering the price and changing the product positioning, the upper can form pressure on the joint venture SUV, and the lower can snipe the independent SUV, and directly insert the competition belt. Such a strategy avoids internal friction with opponents such as CR-V, brings new customer space, and believes that it brings a lot of pressure to competing models of the same level, size and price.
The CX-5 has obvious advantages compared to competitors
In the comparison of specific models, let's first look at the joint venture, compared with Xiao, the size of CX-5 completely has an advantage, and CX-5 has six airbags, and the 1800MPa anti-collision steel beams in the front and rear of the whole series, Xiao can not be compared; Compared with the ZR-V, the overall size is larger, the price difference of the same entry-level version is not very big, CX-5 is equipped with a 2.0L engine, ZR-V is equipped with a 1.5T engine.
In addition, the CX-5's 2.5L engine can be regarded as a crushing existence, which is excellent in terms of data and fuel economy. What's more, it is also equipped with Mazda's self-developed 6AT gearbox, which has a built-in TCU and adds a self-learning function to collect the driver's driving habits, so that the gearbox can continuously optimize the shift logic and be closer to the driver's style. In order to better match its own engine, Mazda has realized independent design, independent production and independent tuning. Looking at the current Japanese cars, almost all of them are flooded with CVT, ZR-V is also a CVT, this set of 6AT is really outstanding in it, which also confirms that Mazda has always really insisted on loving cars.
Compared with independent brands, there are many independent SUVs with a price of 150,000, and CX-5 is completely crushing opponents in terms of safety and reliability. In terms of safety, the five stars of IIHS, the five stars of E-NCAP, the roof of the tumbling test car bears more than 8.5 tons, the whole series of 1800MPa anti-collision steel beams at the front and rear, the A-pillar exceeds 1500 MPa, and the high-strength steel accounts for more than 70% of the vehicle above 780 MPa, which can be said to be a leapfrog performance of the joint venture and the independent camp; In terms of detail quality, the use of front double-layer soundproof glass, chassis three-layer sound insulation treatment, and the interior of the body frame is made of polyester material with better absorption capacity, compared with the ordinary sound insulation cotton commonly used by independent brands, its interior precision is better. In addition, the CX-5's four-wheel drive has an off-road traction assist system, which can realize the locking of single-sided or two-sided sliding wheels, thereby realizing cross-axle detrapment and achieving more accurate driving assistance and bad road escape, which is also not available in autonomous SUVs.
The driving feeling completely surpasses that of an ordinary family car
In the 150,000-level car, we are rare, even unwilling to mention a word - driving control, because of the price and use scenarios, people usually think that this price is a scooter, and some people even call it "grocery cart". And Mazda is well worth saying that you will never experience the feeling of a "grocery cart" in its car.
The CX-5 also inherits this philosophy, whether it is the ideal driving position, the organ-style accelerator pedal, the solid steering wheel, or the GVC PLUS (Acceleration Vector Control System), it is all interpreting a state - as a driver, your every movement can be quickly responded to and meet expectations, there is no lagging reaction, no slow correction, and no harsh engine wail. What you can experience is a sense of ease and the joy of driving that naturally comes from it.
And this point will also become the core reason why many people choose Mazda, similar prices, a "grocery cart" and a fun car have completely different meanings.
summary
From the perspective of the general environment, the price reduction of CX-5 means that it has entered a new price competition zone, radiating more users and increasing sales; The second is to re-establish its space occupation in the joint venture and self-owned brand compact SUV market, form a blowing potential for both joint venture and independent brands, and upgrade itself to cost performance; Third, based on the MAZDA CX-5, the MAZDA CX-50, which will be launched in the first half of the year, will give a more competitive price range.
From the user's point of view, it is a stable business to be able to start a unique good car with a lower threshold and enjoy the driving happiness that ordinary people can get.
In order to avoid that the price reduction is just a "blank cheque", we contacted a number of 4S stores by phone, and they all said that the news of 149,800 yuan is true, will not be falsely advertised, and will not leave users without a car, and since the release of the news, the number of visitors and orders in the store have increased significantly, and a wave of enthusiasm is expected.
Well, if you also like Mazda, it seems that the time has come to start.