First, Musk visited China with great fanfare, and was on the hot search on the whole network for many days, and then Tesla won a number of reputation rights cases, which also occupied the headlines of major platforms.
In China, a piece of news can be on the hot search, either fueled by capital or transmitted by policy.
So how to interpret Tesla's victory in multiple cases?
Tesla won back-to-back cases
Just before Musk's visit to China, the Henan Anyang Che claims women's rights protection dispute case that was making a lot of noise that year, after the first-instance trial, the judgment rejected all of Ms. Zhang's claims in the two cases.
At the 2021 Shanghai International Auto Show, Ms. Zhang wore a T-shirt printed with "brake failure", stood on the roof of Tesla to defend her rights, and was then forcibly dragged away from the scene by security guards, which really had a big impact on Tesla's brand image at that time.
The first judgment shows that Zhang and her husband Li believed that Tesla had violated their right to reputation and demanded that Tesla pay 50,000 yuan in compensation, and finally the court rejected Zhang and Li's lawsuit, and the case acceptance fee of 2,600 yuan was borne by Zhang and Li.
The second judgment shows that Zhang believed that Tesla had infringed his personal information, and the court found that there was no factual and legal basis, so it dismissed Zhang's lawsuit, and the case acceptance fee of 2,600 yuan was borne by Zhang.
And Tesla hit a rake, counterclaim Zhang's infringement of Tesla's reputation rights case was originally scheduled to start on May 9, and then was postponed to June this year, Tesla asked Zhang to publicly apologize on major platforms and compensate Tesla 5 million yuan, although Zhang certainly does not have to compensate 5 million, but there is a high probability that Tesla will win.
In this matter, the accident liability certificate issued by the traffic police that year showed that Mr. Zhang (the owner's father) violated the relevant laws on safe driving and maintaining a safe distance from the car in front, and should bear full responsibility for the accident.
Therefore, Zhang's behavior back then was either fueled by someone behind it, or it was to steal money and become famous, so it is normal for Tesla to win the lawsuit.
On June 6, Tesla officially issued a document saying that it had won another reputation right case.
In 2021, after Zhang's roof rights protection incident became popular, many bloggers took advantage of this hype to attack Tesla to gain traffic.
In May of that year, Douyin user "Boss Cai" exposed content on Douyin about "a Tesla supplier friend of mine exposed relevant insiders", which involved Tesla's use of low quotations, strict payment methods or cycles in cooperation with suppliers, resulting in problems with the quality of suppliers' products.
The video received 260,000 likes and 14,000 retweets on Douyin, making "Boss Cai" quickly popular.
In 2022, Tesla filed a lawsuit against "Boss Cai", demanding that "Boss Cai" publicly apologize in writing, put it on the top of the relevant platform for no less than 90 days, and pay 5 million yuan in infringement damages.
In the end, the court gave a judgment that Cai should apologize to Tesla on Weibo, Douyin, and WeChat public accounts and compensate Tesla with 100,000 yuan.
However, Cai did not fulfill the court's judgment and was enforced by the Ningbo Intermediate People's Court in Zhejiang Province. Of course, he can't enforce the court's decision, after all, he relies on black car companies and traffic to eat, if he apologizes to Tesla, his millions of "filial piety and grandchildren" are estimated to be closed.
And if what Cai said is a fact, he can come up with evidence, but unfortunately he didn't.
Cai made a lot of money in this matter, and the fans rose from more than 400,000 to more than 5 million square meters belonging to the head car blogger, and this was exchanged for a defamatory video and 100,000 yuan.
It can only be said that Cai does understand the weather vane, and this wave is not a loss at all, but a lot of money.
What was delivered?
From Musk's high-profile visit to China, to being received by high standards, occupying hot searches, and then to Tesla's victory in several reputation rights, it can be seen that the Tesla weather vane has changed, and at the same time conveys the change of the wind vane of foreign-funded enterprises.
As we all know, due to the short development process of trams and the immaturity, there are not many problems.
There are many spontaneous combustion incidents of new forces such as BYD and Ideal, but Tesla was obviously "taken care of" that year, and the media often reported on Tesla's "black material", especially the Tesla owner's roof rights protection incident, which quickly became a hot spot on the whole network, and Tesla's reputation did decline seriously.
On the one hand, Tesla is a foreign capital, netizens pay more attention to it is more "strict", on the other hand, it is undeniable that it is the result of "public opinion guidance", after all, the new energy track, we are also bloody, domestic new energy must also develop, it is necessary to properly suppress Tesla.
And there was also this capital back then, the economy boomed in those two years, the stock market rose steadily, the property market was extremely hot, and even the education and training industry and Internet companies were beaten.
But time has passed, and in just over a year, everything has become too fast.
In the past few years, due to some reasons that cannot be explained, foreign capital has some concerns about the domestic investment environment, so we need to change this situation.
Musk's visit to China and Tesla's successive victories are a signal to the outside world: the domestic investment environment has not changed, foreign capital is also protected, and we also encourage foreign companies to invest in China.
In recent years, under the background of Sino-US competition, many foreign-funded enterprises have chosen to withdraw from China and seek supply chain security, which is understandable.
However, the withdrawal of many foreign-funded enterprises is not only a problem of supply chain security, but also the loss of these foreign-funded enterprises to the domestic market.
Like Korean-funded enterprises, due to the high overlap of the industrial chain between China and South Korea, the withdrawal of companies such as Samsung, Hyundai, and LG is the result of being seized by Chinese companies.
In the past 40 years of rapid economic development in China, it is indeed inseparable from foreign investment, such as Korean, Japanese and American enterprises, which have played a vital role, and the two sides are also win-win cooperation.
On April 28, the CITIC Office issued a document stating that it must not use "title parties" to refer to entrepreneurs' past remarks out of context and interfere with the normal operation of enterprises.
This also marks the beginning of a change in attitude towards private enterprises, and Musk's visit to China and Tesla's consecutive victories have conveyed support for foreign-funded enterprises.