Source: CCTV Finance
Donghai County, Lianyungang City, Jiangsu Province, is the world's natural crystal raw material distribution center, in recent years, Donghai crystal exports have continued to grow significantly, the transaction volume in the first quarter of this year exceeded 9 billion yuan, of which the share of cross-border e-commerce exceeded 1.5 billion yuan. The reporter learned that behind the local hot crystal trade is a large and young team of practitioners.
Jiangsu Donghai: Cross-border e-commerce has helped crystal exports grow significantly
At ten o'clock in the evening, in a cross-border e-commerce live broadcast base in Donghai County, Jiangsu, many anchors were broadcasting crystal products live. Du Xin is an international student from Bangladesh who has more than 20,000 followers on his two live streaming accounts. Through live broadcasting, he introduced the crystals of the East China Sea to consumers around the world.
When the reporter visited, he saw that many local young people became anchors of cross-border e-commerce, and they were able to introduce crystal products in their hometown in English.
Jiang Qiuyue, cross-border e-commerce anchor in Donghai County, Jiangsu Province: Our main customers are from the United States and Western Europe, and some are from Australia and Canada.
The reporter learned in the interview that at present, among the sales areas of cross-border e-commerce products in Donghai County, the United States and Southeast Asia account for the largest proportion of sales, 40% and 35% respectively.
Shen Weihua, head of the cross-border e-commerce trading center in Donghai County, Jiangsu Province: In terms of the sales of the entire cross-border goods, among all categories, crystal balls and crystal pillars account for the largest proportion, about 50%.
Jiangsu Donghai: A small "crystal village" to build its own cross-border e-commerce platform
The data shows that at present, there are more than 100,000 cross-border e-commerce entities in the mainland, and they are like capillaries, penetrating into the terminals of various sub-industries, playing an important role in maintaining the vitality and resilience of mainland exports.
Liu Chunhua, a villager in Xingxi Village, Donghai County, has been in the crystal industry for 28 years, and used to mainly do crystal rough processing, only earning a processing fee. In 2018, after his son Liu Wei returned from university, his work had a new change: from processing rough stones to buying and selling finished products.
Donghai County is an important distribution center for crystals in the world, among which Xingxi Village is also known as "Crystal Village", and almost every villager does crystal business. So how can you sell your products? After some careful investigation, Liu Wei decided to create his own cross-border e-commerce platform.
At 11 p.m., Liu Wei and his friends were still running the website. He told reporters that his cross-border e-commerce platform has been established for a year and a half, and now the repurchase rate of customers can reach more than 60%.
Zhao Zhonggang, secretary of the general branch of the party in Xingxi Village, Donghai County, Jiangsu Province: At present, the annual output value of crystal in the village exceeds 1 billion yuan online and offline, of which the annual output value of cross-border e-commerce exceeds 300 million yuan, which is three times more than in 2019.