In the recently released TOP100 list of housing enterprise value from January to May, Sister Yan actually saw the "stranger" in the list——
Chimelong Group
With a value of 40.8 billion, it ranks 6th.
Image source: Kerry
Although Chimelong Group seems a little strange in the list, when it comes to the many Chimelong theme parks created by Chimelong Group, I believe that many people are familiar with and even have visited the park.
This familiar and unfamiliar face, what can kill the TOP6?
In fact, Chimelong Group's accidental entry into the TOP10 array is also an accidental event.
Back on April 20 this year, coinciding with the first batch of centralized land supply in Guangzhou, the Panyu Chimelong Super Land Package was launched, which consists of 2 residential plots and 2 commercial plots, with a total price of about 17.5 billion yuan.
Image source: China Resources Land official micro
Moreover, this super plot package is close to Guangzhou Chimelong Park and the Wanbo business district, which can be said to be an absolute golden treasure.
As a result, the plot also attracted powerful real estate enterprises such as China Resources Land + Chimelong Consortium, China Merchants, Poly, and Huafa to participate in the auction.
However, in the end, China Resources Land + Chimelong Consortium had a lot of luck and won this super land package, with a total transaction price of about 19.7 billion, and they also became the biggest winners of the first batch of secondary land auctions in Guangzhou.
Later, China Resources Land also revealed that in the future, about 850,000 square meters of super complex will be planned here.
It is basically certain that the main builder of the two homesteads in the future is China Resources Land, which has long been familiar with the polishing of residential products, and will also introduce high-end commercial products in the future.
Chimelong Group's strength is the creation of cultural tourism formats, and in the future, the complex will also set up a cultural tourism module, and it will be integrated with the Chimelong tourist resort near the plot.
Therefore, this time, China Resources Land and Chimelong can successfully win this super land package, which can be regarded as a natural beauty, allowing it to further expand the boundaries of Chimelong Tourism Resort.
It is precisely because of winning this high-value super land parcel package that Chimelong Group has successfully entered the TOP6 of the new value list.
Although it is an accidental event, not all enterprises have the ability to enter the TOP10, and China Resources Land will not cooperate with any company, Chimelong Group must also have its excellence.
In Sister Yan's view, Chimelong Group is a relatively "strange" enterprise.
It is a thankless cultural tourism real estate, but it has become the most successful cultural tourism high-quality enterprise in the country; It is clear that it can be listed with strength and stable income, but it is delayed in going public.
What makes other real estate companies red is that Chimelong Group does not enter the residential field where money is fast, but shines in the operation of holding properties such as theme parks and hotels. Most real estate companies avoid theme parks and hotels.
The success of Chimelong Group can be summed up in one sentence:
The efforts of Cantonese soup are used in enterprises.
When it comes to Chimelong Group, we have to mention the head Su Zhigang.
Image source: Guanwei
Briefly talk about Su Zhigang's resume:
Born as a farmer, he picked manure, raised chickens, ducks and pigs, and later came out of the countryside to work as a mason, selling pork for 10 years. After that, he came to Guangzhou to supply pork to major restaurants. In the process of delivering pork, a lard farm was also set up.
After accumulating hundreds of thousands of capital, he opened a food stall called Xiangjiang Restaurant, and his business exploded, making a name for himself in the local area, and then upgraded to Xiangjiang Hotel. Because of the high quality of the products, it exploded as soon as it opened.
Because of his dealings with animals since he was a child, Su Zhigang later started the idea of becoming a zoo. He sought government support, went abroad for study and study, and finally bought more than 2,000 acres of land to set up the Xiangjiang Wildlife Park. After that, Su Zhigang's cultural tourism and entertainment industry embarked on an explosive development path, and almost every project became a hit:
For example, the theme park category Chimelong Water Park, Chimelong Happy World, Chimelong Ocean Kingdom, etc., can be said to have ranked first in the world's theme park array;
Chimelong Hotel, China's first animal-themed hotel, has also repeatedly won the TTG China China Best Theme Hotel Award;
Chimelong International Circus has been popular for more than ten years and has become a leading domestic performing arts brand.
You will find that the super resort kingdom built by Chimelong has become "solitary and defeated", and it is almost difficult for other companies to replicate the success of Chimelong Group.
Image source: official website
In the golden period of real estate, there will be some real estate companies with spare energy to build cultural tourism projects, such as Evergrande, Sunac, and Wanda, but in the end, their report cards in cultural tourism real estate are not ideal.
The most critical factor for Chimelong Group to be so strong in the field of cultural tourism real estate with extremely difficult difficulties and step by step ascend to the altar is Chimelong Group's All In.
It's all in at the level of bold innovation:
For example, when the zoo was built, the giraffes in the country were very scarce at that time, adding up to about 10, but Su Zhigang opened up various channels and resources, and specially introduced more than 30 giraffes from South Africa charter flights;
Image source: official website
Later, Su Zhigang introduced koalas from Australia, bred giant panda triplets in South China for the first time in history, etc., and Su Zhigang did bold innovations and breakthroughs.
Su Zhigang once said this in an interview with the media:
I don't want to be China's Disney, I'm going to be China's Chimelong.
It can also be seen that Su Zhigang does not like to imitate, but has to constantly explore and innovate by himself.
Another example is all in for product polishing:
Around 2000, Su Zhigang planned to build the first animal-themed hotel in China, and Su Zhigang and the designers inspected the world's well-known animal-themed hotels, referred to the characteristics of many hotels in Australia and Las Vegas, and combined with local culture to create their own animal-themed hotels.
Image source: official website
When building Chimelong Water Park, it was also almost fully committed, inviting the world's top water park design company to introduce the world's advanced amusement equipment into the park, thereby raising the quality threshold of the entire water park.
Image source: Guanwei
Even when creating the circus performance, Chimelong's relevant team has carried out countless in-depth research and speculation on the domestic audience, and in the performance, almost every two or three minutes, there will be a burst or laugh, so that the audience unconsciously watched the performance, and the aftertaste is endless.
Image source: official website
Therefore, it is not difficult to understand why Chimelong Group has been able to create its own cultural tourism real estate world.
Recently, not only China Resources wants to cooperate with Chimelong Group, but even Moutai Group and Chimelong Group signed a strategic cooperation agreement in Moutai Hotel.
Image source: Guanwei
The two sides will jointly integrate industrial resources, explore and study various types of cross-border linkage projects, and carry out multi-field business cooperation to achieve mutual benefit and win-win results.
Will one of the best wine culture theme parks in China be born in the future? It really makes Sister Yan look forward to it a little.
Of course, the completion of the park is likely to be N years later.
Chimelong Group has another shock bomb to be released this year:
Previously, it was also announced that the Qingyuan Chimelong International Tourism Resort, which started construction in 2015, will most likely open at the end of 2023.
At that time, it may trigger another wavelength boom heat.
Only in the future list of new goods value, it is estimated that Chimelong Group can not stand up in the TOP10, after all, it is not very interested in the soil auction market.
This time for Chimelong Group, it may just be a chance appearance, and it will eventually return to its products and operations.
Editor-in-chief: Zhang Yan Editor: Mary This article only represents the author's personal views, some pictures from the Internet, not for commercial use, if infringement, please contact us
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