Japanese convenience store business tips, this layout is more reasonable!

It is generally believed that when the GDP reaches $3,000 per capita, it is the time to introduce convenience stores. With the rapid growth of China's economy, the demand for convenience stores in the domestic market has increased greatly.

Convenience stores have a higher return on investment?

Compared with ordinary supermarkets, convenience stores have relatively higher profits. For example, the gross profit of 7-Eleven convenience stores in the United States can usually reach more than 40%, far exceeding the level of ordinary supermarkets.

In Shenzhen well-run convenience stores, the general gross profit is about 30%, and the highest can reach 40%. This is mainly because convenience stores implement the "small but fine" business principle, and the price is about 10% higher than that of ordinary large supermarkets. The products on the shelves in convenience stores are some products with relatively large sales. The turnover of goods is fast, the inventory is relatively reduced, and you can get some rebates from suppliers according to the sales volume. A well-run convenience store can guarantee an income of tens of thousands of yuan per month.

Business Tips: How to layout convenience stores

1. In order to facilitate the convenience of fixed customers to shop, convenience stores should ensure that the placement of large categories of goods remains unchanged as much as possible.

2. The stacking head display of the store's special goods should be eye-catching, and the stacking head should not be too large and miscellaneous, so as not to affect the stacking effect and reduce the unit sales of the store.

3. The aisle of the store is set at about 80~90 cm, which is different from the design of the supermarket. Arrange the layout of products reasonably according to the peak period of the store, and separate the hard-to-pick products from the best-selling products, so as to avoid shoppers blocking the aisles during the peak period and making it inconvenient for other customers to shop.

4. The height of the shelf should take care of the needs of many housewives, and the center shelf should not be higher than 165 cm, preferably not more than 6 layers. At the same time, pay attention to the use of end shelves, because this is the golden point of the store, customers stay in these places the longest, should display some high-margin best-selling products.

5. Generally, convenience stores are small and customers shop faster, so they can not force customers to save bags, so as to save customers' shopping time.

Business tips: Business starts with the details

68.2% of consumers spend less than 20 yuan per time at each convenience store, only 8% spend more than 40 yuan, and basically no more than 100 yuan. Therefore, in order to do a good job in convenience stores, they must start small and do a good job in every business. Different from ordinary large supermarkets, convenience stores not only sell daily necessities, but also provide a variety of convenient life services, such as free supply of boiled water, payment, charging mobile phones, inflating bicycles, printing photos, printing digital photos, collecting dry laundry, ordering flowers, running online stores, helping to copy and fax, collecting EMS emails, booking various concert tickets and setting up self-service payment terminals, and even organizing training registration, ordering exam materials, etc., which are value-added services that penetrate into the lives of community residents. Helps gather popularity, etc.

In addition, since the main consumer groups of convenience stores are students and office workers under the age of 30 (accounting for about 80% of their total customers), for this group is easy to accept new things, strong consumption power and the pursuit of fashion products, so from the selection of goods to pay attention to innovation and update, combined with the main theme of fashion.

Product display layout (Japanese reference)

The structure and content of each convenience store are basically the same, and their architectural format and signboard are also uniform. This is because it is necessary to form the impression that convenience parties have a common image in the minds of customers, and convenience stores are a business form based on this customer identity.

Convenience stores in Japan have the following layout of in-store products:

Magazines and reading materials are usually placed at the entrance

The weekly magazine changes weekly, and the monthly magazine changes every two weeks, and it is often full of "white reading magazine customers". It's all about attracting repeat customers. At the same time, these "white-looking" customers also give the store the impression of "a shop that customers like" and "a shop that is easy to enter".

The two rows of shelves facing the door are daily necessities, cosmetics, and stationery

In order to avoid deterioration caused by direct sunlight, food is generally not placed here.

Hot drinks and stewed dishes and hot buns, which are popular with Japanese people, are placed in front of the cash register. These are impromptu purchases that will appeal to the appetite and greet the clerks. Further inside or on both sides against the wall are light food, snacks, bento, and packaged vegetables, as well as a coin-operated copier.

The innermost part is usually a cold drink cabinet, and there are licenses to sell alcohol and cold beer. These are bestsellers, and customers will come specifically to buy them, so put them inside. Customers walking inside may see other desired products.

Convenience store merchandising tips

Product display should not only show the external characteristics of the product, but also allow customers to perceive the intrinsic value of the product, and convenience stores can display the product according to the following method to achieve this effect.

1. Highlight the key points of the show

2. The display reflects serialization

3. Demonstrate the superiority of goods

4. Take into account practicality

5. Pay close attention to customer psychology

6. Avoid overcrowding

7. Enhance visual effects

Convenience store merchandising management

Convenience store merchandise display should not be "mass sales"

The positioning of convenience stores is the most difficult in the positioning of all retail formats, how to display the most effective goods in stores of about 50-100 square meters, so as to maximize the display benefits of the store.

The product positioning of convenience stores is mainly reflected in the variety and display of goods, and the selection of goods is the key to the operation of a convenience store store.

There are many problems in the selection and display of goods:

1. The utilization rate of commodity display in the store is insufficient, and there is a serious shortage in the number of goods and the utilization rate of display space.

2. In the display surface of goods, there is a phenomenon that the display area of some goods is too large, and many goods are more than 3 rows, and such displays also create an excuse for the monotony of the store's commodity varieties, so that the store that should have about 1200 kinds of goods may only have more than 500 kinds of goods on the shelf.

3. The product type is not selected correctly, and there are many full-rolled sales or large-scale mass sales packaging in convenience stores.

4. There is a large area of vacancy on the shelves of the store, and the consequences will inevitably affect the sales and image of the store.

5. For the selection of the types of some main products, such as Dove chocolate, from 47G to gift boxes, milk flavors to hazelnut flavors, the variety of varieties makes large retail stores also amazing. The goods sold in convenience stores are not to serve everyone, you can not meet all the needs of all customers, the service of large supermarkets will be emphasized, if small convenience stores are "mass sales", regardless of area, product variety, personnel, etc. are not allowed. As long as the service of convenience stores is to meet their own target customer groups, there is no need to compete with other mass merchandisers or large premium markets.