4800 yuan also has to rely on robbery! Argentina China Tour tickets sold out in half an hour Tickets will be issued for the second time on June 8
At 13:00 on 5 June, the first application for tickets for the Argentina vs Australia match opens.
Mr. Ma, an Argentine fan in Beijing, opened the official ticketing platform on time and bought two consecutive tickets with a face price of 2,800 yuan. In order to buy tickets successfully, he went on the alarm clock in advance, and even tested his hand speed by grabbing concert tickets. Even so, the ticket purchase page repeatedly reminded him that he "had too many visits" and "tossed seven or eight times before he could buy a ticket." ”
The Beijing News reporter tried to buy tickets for the game, but the tickets for the 580 yuan stall were "seconds away", and the tickets for the 1380 yuan stall were quickly sold out.
About half an hour after the tickets went on sale, the official ticketing platform showed that all tickets from 580 yuan to 4800 yuan were "absent registration". At 13:00 on June 8, tickets for the Argentina vs Australia match will be available for a second time.
Qatar World Cup, Messi led the team to win the championship. Photo: Xinhua News Agency
The lowest ticket price for Messi is 580 yuan
On the evening of June 1, the organizer of the Argentina vs Australia competition announced the ticket information, and the price of loose tickets was divided into 6 levels, the prices were 580 yuan, 1380 yuan, 2800 yuan, 3200 yuan, 3800 yuan and 4800 yuan.
As early as the official announcement of Argentina's coming to China to play in late May, Mr. Ma began to pay attention to ticket information.
As a sports industry practitioner, Mr. Ma has watched many high-level football matches and has also watched Messi play football. In terms of competition tickets, his previous most expensive tickets did not exceed 1,000 yuan. Last year, after watching Messi lead Argentina to the World Cup, his 9-year-old son became an Argentine fan. The ticket bought this time is precisely to fulfill the child's dream of watching Messi live.
On the second day of the Messi and Argentina match, the national football team will play a warm-up match against Myanmar at the Barracuda Bay Football Stadium in Dalian. The ticketing platform shows that the tickets for this warm-up match are divided into 4 levels, with prices of 180 yuan, 280 yuan, 380 yuan and 480 yuan respectively.
The maximum price of tickets for national football matches is lower than the maximum price of tickets for Chinese Super League matches in Beijing Guoan. On June 2, Beijing Guoan played Changchun Yatai at home, and the ticket price of the match was divided into 6 levels, which were 120 yuan, 180 yuan, 240 yuan, 360 yuan, 480 yuan and 680 yuan.
Premier League powerhouses Manchester United and Tottenham Hotspur play the International Champions Cup at Shanghai's Hongkou Stadium in July 2019. It's also a business game. At that time, the ticket price of the competition was divided into 5 levels, which were 499 yuan, 899 yuan, 1399 yuan, 1899 yuan and 2399 yuan.
In October 2014, Messi led Argentina to the "Bird's Nest" in Beijing against Brazil, which included top stars like Neymar. In that game, the ticket price was divided into 13 levels, the lowest ticket price was 199 yuan, the highest ticket price was 2999 yuan, and there were 9 tickets below 1000 yuan.
Not long ago, it was also in the "Bird's Nest", a concert was held on Mayday, and the ticket price was divided into 5 levels, which were 355 yuan, 555 yuan, 855 yuan, 1655 yuan and 1855 yuan. In late June, Luhan will hold a concert at the Cadillac Center in Beijing, and the ticket price is also 5 levels, which are 777 yuan, 1077 yuan, 1377 yuan, 1990 yuan and 2177 yuan.
Referring to the ticket price, Mr. Ma told the Beijing News reporter that he originally wanted to buy 1380 yuan, but there were too few tickets at this price, so he chose 2800 yuan. Mr. Ma said that in order to plant a football seed in the heart of his son, who is learning to play, he felt that the money was well spent.
Messi has many fans all over the world. Photo: Xinhua News Agency
Event tickets should be considered whether fans can afford them or not
At the end of May, Chen Zhongkai, deputy general manager of China Hongqiao International Investment, the organizer of the Argentina-Australia tournament, was interviewed by Top News, and he revealed that holding an international A-level event will encounter many problems and tests.
According to sports economy observer Qin Gong (pseudonym), in addition to paying high appearance fees, the organizer also has to bear the expenses of event publicity and broadcasting, venue rental, hardware facility maintenance, security and relevant personnel to entertain in China.
In July 2017, Serie A giants Inter Milan and German veteran club Schalke 04 played a commercial match in Changzhou, Jiangsu Province. Liu Sicong, who was a staff member of the tournament organizer at the time, told the Beijing News reporter that depending on the influence of the team, the appearance fee was between hundreds of thousands of dollars and one or two million dollars.
According to Chen Zhongkai, the organizer invested more than 1 million yuan in preparing the venue alternative turf.
Qin Gong said that as an important source of revenue for the event, operators generally consider operating costs and sponsorship income when setting ticket prices.
From the official announcement of the competition on May 22 to the holding of the competition on June 15, the organizers were left less than one month to attract investment. According to the investment promotion plan of the organizer obtained by the Beijing News reporter, the competition is divided into four levels of sponsorship, with the top partner (1 seat) costing 10 million yuan, the official partner (no more than 5 seats) 5 million yuan, the official sponsor 2 million yuan and the supplier 1 million yuan. As of press time, the official website of the organizer shows that there are only 6 partners of the event, including Adidas, Baisuishan, and Yan'an Liquor.
In Liu Sicong's view, combined with operating costs and investment promotion, ticket prices have become the key to whether the organizer can balance revenue and expenditure, and the pricing will naturally not be too close to the people.
In October 2014, as the operation staff of the event at the time, Peng Fulong told the Beijing News reporter that the ticket price strategy of that game took into account the spending power and purchase willingness of fans, "Fans can really afford it." ”
Argentina vs Australia this match is Argentina's first time playing in another country after winning the World Cup, and it is also Messi's second time leading Argentina to China to play nine years later, and it is more likely to be the last time Messi will play in China as a player in his career.
Mr. Ma said that in the case of spending power, he does not want his son to leave regrets, "In the future, he wants to watch Messi play in China, which is really unlikely." ”
Messi has driven the spending power of Chinese fans.
Expert: Scarce resources breed strong spending power
The Beijing News reporter noticed that before the organizer announced the ticket information of the competition, a ticket information with a higher price was circulated on the Internet. Although the final ticket information price is lower than that of online subpoena information, it still caused heated discussion in the market.
Before the official ticket information was released, football commentator Shen Fangjian said on social media in response to the online summons ticketing information: "If it is true, I can only keep silent, so the price is so done, I can't earn a good reputation, and it's hard for all parties not to hold grievances." There are many so-called people around who have to go regardless of the cost, you come on, I can't afford to go. ”
However, judging from the market reaction to the first application that sold out all stalls within half an hour, the influence of Argentina and Messi cannot be underestimated.
Zhou Hao, a Messi fan in Beijing, bought a ticket for 4,800 yuan, and in his words, this year is the only chance to see Messi on the spot, plus he does not have to consider the cost of hotels, air tickets, etc., "(so) did not hesitate to buy tickets." ”
Xiao Wu, who was in Guangzhou, and his family and colleagues grabbed 3,800 yuan in tickets, because they were all fans of Messi, and they wanted to go to the scene to watch Messi's matches, and they could afford it, so they decided to go to Beijing together. In addition to tickets, Xiao Wu revealed that the one-way ticket price is about 1,000 yuan, and the hotel fee is 500 yuan per day.
Wang Yuxiong, director of the Sports Economy Research Center of the Central University of Finance and Economics, believes that from the perspective of industrial development, compared with developed countries, the willingness and ability of Chinese fans to pay are not particularly strong, but the ticket sales of this game are hot, indicating that the supply of high-level spectator events is seriously insufficient.
Qin Gong also said that the strong consumption power of sports generated by scarce sports event resources is worthy of attention and research by the sports economy industry.
Beijing News reporter Wang Jisong
Edited by Xiao Wanli
Proofreader Liu Yue