These are Ogilvy's 52 brand creative tools, your brand creative inspiration, marketing creative inspiration, advertising creative inspiration can all come from these 52 tools
Table of contents outline
One, praise and celebrate
Second, empathy and support
Third, dramatic description of the problem
Fourth, dramatic description solutions
Fifth, create a new question with answers
Sixth, find a metaphor for the problem
Seven, find a solution metaphor
Eighth, make the product precious
Nine, definitions, labels, and groupings
Ten, use a character or mascot to endorse
Eleven, challenge customers
Twelve, insert the advertising style of another type of product
Thirteen, let the familiar become new
Fourteen, create complementary products
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