In May 2023, Yu Minhong, founder of New Oriental, and his hottest anchor Dong Yuhui personally visited Datong, and in the two days of Datong, the two opened three live broadcasts in the Yungang Grottoes Scenic Area, in the Hunyuan Hotel, and in the streets of Hunyuan, and the two also personally visited the Yungang Grottoes, Beiyue Hengshan Mountain, and the Hanging Temple Scenic Area, which can be described as in-depth recommendation of Datong tourism and specialties, especially the attractions and specialties of Hunyuan County, which received a warm response on the whole network. Many locals are wondering: Is the Hunyuan economy going to be taken off by Dong Yuhui?
Yu Minhong and Dong Yuhui live-streamed the goods in the open air at the gate of Hunyuan Scenic Area
Dong Yuhui did not move the source of the flood, but exposed the source of the flood
- In the live broadcast of Hunyuan, Yu Minhong + Dong Yuhui personally sat at the door of the Hunyuan Prefecture Office, completely outdoors, and broadcast the sales of convenient Hunyuan cool powder to the national audience, 2000 orders, one single is 6 bags, seconds nothing
- Teacher Yu also complained, saying that the 2,000 orders were already made by the company working overtime last night, and there was really none
- I still wonder, this is Hunyuan County, what can we lack in Hunyuan and cool powder?
- Hunyuan Darui Food Company, founded in 2006, is the first convenient Hunyuan cool powder manufacturer in Shanxi, a regular large company, how to prepare so many goods for Mr. Yu
- Later, as netizens received the goods one after another, as soon as they posted the picture, they learned that it was produced in a county in a foreign country, neither a Datong enterprise, nor a Hunyuan enterprise, people wrote "Shanxi Datong, Hunyuan cool powder" on the packaging, no wonder two thousand orders can not be taken out, I don't know what kind of non-Hunyuan enterprise, in the name of Hunyuan cool powder into the live broadcast room
- This is sold live on the street of Hunyuan, the origin of Hunyuan cool powder, and no one in our Hunyuan has found it, or our Hunyuan official did not expect to give his county Darui Food Company a chance to show its face
- I looked at everyone after receiving the goods, a sentence "Hunyuan cool powder is really delicious", crying and laughing, I thank him, it's okay to lose, if it's not delicious, is the pot all thrown on Hunyuan County?
The live broadcast of the scenery, the problem behind it
- The economic atmosphere of Hunyuan industry is almost zero, from top to bottom, there is no due attention to enterprises, marketing, and markets, and due sensitivity
- I once asked myself: If this live broadcast was placed in Yang Gao, what would it be like?
- During the New Year, the streets of Datong City shouted "Yanggao strawberries, big and sweet", and a small northern county town actually developed strawberry cultivation? Went to the supermarket with a question mark, the meat stall is full of Yanggao Zhengda pork, go to the morning market stall to buy meat, you can also meet Yanggao Zhengda pork, in April Yanggao Shoukou Fort's apricot blossom festival publicized in Datong area is well known, the way to Shoukou Fort is full of front shops and back factories of apricot small stores, and when July the city will start eating Yang Gao's fresh apricots, an apricot played out of flowers, Yanggao is also an agricultural county, there is no coal, but I can see Yang Gao people's desire for money and put it into practice
- I can't see the desire of Hunyuan people to get rich, very Buddhist, and the Hunyuan cool powder that appears on the streets of Hunyuan is not a problem of Hunyuan products, the key is that there are such enterprises in their counties that can supply
- Hunyuan cool powder has such a big problem, in fact, there is a normal precursor, let's say that the cool powder store, the most seen in Datong urban area is Yingxian cool powder store, how many Yingxian people have become rich in Datong to open a cool powder store, where is the difference in Hunyuan cool powder? Come out to open a store, compete with them, in recent years, I have only seen two branches of daughters-in-law in places with many tourists in the ancient city, just for tourists, Datong citizens have the habit of eating cool powder every day, Yingxian cool powder army has gone deep into various market communities in Datong, the bosses of the Hunyuan cool powder industry don't know?
- Shanxi Darui Food was established in Hunyuan County in 2006, the first alumless formula, the first Hunyuan cool powder convenient packaging, Hunyuan official has never realized that convenient packaging cool powder is a big industry? Snail powder is sold to the whole country through convenient packaging, even if many foreigners do not know what the taste of freshly made snail powder, it does not affect the sale of Liuzhou snail powder.
- If a few years after the establishment of Darui, the official vigorously supports Darui, and at the same time supports other cool powder stores in the county to open a convenient cooling powder production line, focusing on the four core products of the cool powder industry, namely convenient cooling powder, Hunyuan chili oil, lotus beans, and dried tofu, whether it is to attract investment or local incubation, can the food industry of Hunyuan be developed?
- In short, successful live broadcast cannot hide the failed county economic development
Hunyuan went to ask for rice with a golden rice bowl in his hand
- Hunyuan has one of the five mountains, Hengshan, which has a long reputation, although it is not a 5A-level scenic spot, but it does not affect the tourists who flock to it at all, and the fame is too great
- The Hanging Temple of Hunyuan, famous for its thrills, was rated as one of the world's top ten dangerous buildings by Time magazine in the United States, and is famous all over the world
- Hunyuan has 7 national key cultural relics protection units, including the Hanging Temple, and these attractions are basically located in and around the county
- Hunyuan is the authentic origin of Chinese medicinal astragalus, commonly known as "Zhengbeiqi", and the astragalus that comes out of Hunyuan cannot be called "Zhengbeiqi"
- Hunyuan cool powder, with its tourism, has long been well-known at home and abroad
- Hun originated from the development of ancient handicrafts, and there are still many intangible cultural heritage crafts such as copper bell casting
- Hunyuan Hengshan Winery is an old winery with a long history in the Datong area, and Hengshan Old Baigan is also one of the fine wines in Shanxi and is known to the world
- Hunyuan is mountainous and rich in all kinds of world-class granite stone, which can be regarded as a mine
- Do you feel that Hunyuan is still very confident in developing the economy, on the contrary, look at the figure below, the ranking of Hunyuan and surrounding districts and counties in the past thirty years, once also the middle and upper reaches of the economic level, now almost at the bottom, due to the long-term economic failure, Hunyuan's population in the past ten years is less than 100,000 people, and the county with a large population has become a county with a small population
Almost at the bottom of the Hun source economy
How to break the game
If you want to break the situation, you have to develop the industry and start from what you already have
Eliminate the problem of a single tourism structure
- The Hunyuan tourism industry is highly concentrated in Hengshan and Hanging Temple
- Tourists often go straight to these two attractions and leave immediately after shopping, so many tourists do not take advantage of the source of Hun Yuan
- Increase the restoration of the ancient streets of the county, connect the national security units in the county, and finally form the three scenic spots of Hengshan, Hanging Temple and the county seat, which will raise the tourism industry and structure of Hunyuan to a higher level
- As far as possible, let tourists stay at least one night in Hunyuan, and drive food and beverage accommodation and consumption including cool powder
- Continue to build Hengshan and Hanging Temple scenic spots, upgrade to 5A-level scenic spots as soon as possible, and increase the maximum passenger flow capacity
Starting from the cool powder and brewing industry, develop the industry of Hunyuan
Convenient cool powder produced by Hunyuan Darui Company
- Vigorously support local ready-made cool powder stores, introduce modern chain management thinking, and guide to brand chains, cross-district chains, city-wide chains, and even national chains
- Attach great importance to the convenient cool powder industry, take Darui Company as the core, build a Chinese cool powder industrial park, introduce more enterprises, use the water and ingredients of the source to produce convenient cool powder, and drive the cluster development of chili oil, lotus beans and dried tofu industries
- Hengshan Distillery, adhere to Hengshan water brewing, adhere to good quality, actively introduce external marketing capabilities, joint delivery, channel construction, the first step is to make a name for itself in the Datong market, so that Hengshan Laobaigan becomes the preferred liquor in Datong folk and tourism market
- Hunyuan kiln has been famous since ancient times, in recent years, the ceramic industry in Huairen and Yingxian next door is in full swing, where is the ceramic industry in Hunyuan?
- Industry is the best driving force for the sustainable development of a county, which originated from ancient times and was famous for handicrafts, but in recent years, it has completely lost its industry, and if it is lost, it will try to find it again
Transportation construction, time is running out
Hunyuan's recent railway planning
- The biggest reason for the unfavorable development of Hunyuan's industrial economy in recent years is that there is no railway, and the gap is very large compared with the surrounding counties
- Yingxian also had no railway for a long time, and in recent years, with the Hanyuan Line, all passengers and freight have been available
- Hunyuan has planned the railway from Datong to Baoding, the railway from Weixian to Shanyin, and the two railways will have to be repaired sooner or later
At last
Hunyuan thousand-year-old famous city, holding many resources, now the development is not satisfactory, Hunyuan needs to calm down to review, sort out development ideas, make good use of the resources in hand, take out the spirit of right jade planting trees, generation after generation, I believe that soon the results will be achieved