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Abstract: With the continuous upgrading of consumers' demand for beauty and skin care and the increasingly fierce market competition, skin care brands need to continue to innovate, combine consumer needs, and provide more efficient and personalized products and services, in order to be invincible in the fierce market competition.
The report puts forward the formula of "3W2H", which provides users with a more scientific and comprehensive operation guide for beauty and skin care trends from WHAT, WHY, HOW, WHICH and HOW aspects.
WHAT, how to identify the problem. For example, we should accurately analyze the skin condition and find targeted solutions; Also pay attention to the ingredients of the product, understand their role and safety, and avoid the use of cosmetics of poor quality.
In terms of why, asking the cause helps us to deeply understand the cause of skin problems, so that we can take a more targeted approach.
In terms of HOW, look for scientific and effective skin care methods. How to choose the best skincare product for you? How to choose a quality product and how to use it? The notes give detailed guidance, including the scientific formulation of ingredients and the concept of three "fine" skin care.
In terms of WHICH, product purchase advice. Users can choose the most suitable cosmetics and skin care products according to their skin type and needs. At the same time, the note also advocates paying attention to popular science and attracting more accurate target consumer groups through the pre-positioned popular science foreshadowing.
Finally, in terms of HOW, notes also need to focus on managing users' expectations and optimizing the experience after purchasing products, so that users can better use products and improve word-of-mouth accumulation and satisfaction.
Excerpts from the report are provided below
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