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Abstract: The report shows that in the spring of 2023, the national cultural tourism market will pick up, provincial and surrounding city tourism will become popular, the overall popularity of national 5A scenic spots will increase by more than 90% year-on-year, and the passenger flow index of some scenic spots will soar by more than 10 times year-on-year. At the same time, the cultural performing arts industry also showed strong recovery momentum, with the number of commercial performances nationwide increasing by more than 100% year-on-year, and the box office revenue of performances during May Day more than 10 times compared with the same period last year.
City and surrounding tourism began to usher in "people following the crowd", and many tourism "dark horse" cities also appeared in the market. Jiangsu, Zhejiang and Shanghai tourism circles are very popular, and scenic spots such as Chengdu, Huanglong, Jiuzhaigou and other scenic spots are also popular. The tourism circle of the Greater Bay Area, consisting of Foshan, Shunde and Zhuhai, has also recovered strongly. Under this trend, "traveling with the show" has become a new trend, and high-quality cultural performances have begun to become a new business card for urban tourism.
At the same time, the convergence of culture and tourism has become an accelerating trend. Scenic spots began to focus on the development of "new tourism resources", extending tourism resources to various contents that can attract people to choose to go to destinations, such as performances, exhibitions, characteristic cultural experiences, architecture, business districts and so on. The process of cultural and tourism integration has accelerated significantly.
Digitalization has become the driving force for the recovery of cultural tourism after the epidemic, and with the deepening of the integration of technologies such as cloud, 5G, maps, and big data with the cultural and tourism industry, the boundary barriers between online and offline in the cultural and tourism industry have been broken, giving birth to a series of new digital cultural tourism products. Through location service big data, digital twin and other technologies, make scenic spot management more "transparent"; Through AR technology, Internet map smart navigation, digital sapiens and other technologies, improve the experience of offline interaction and online cloud travel of tourists. In the future, digital technology will also enhance the cultural tourism experience.
Excerpts from the report are provided below
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