On April 10, Dong Han, a member of the Qingdao Harley Owners Association, appeared in the 43rd Quality Month of Qingdao Beer and the theme activity of "Improving Quality Anniversary", wearing a motorcycle jacket. Riding the "beloved big motorcycle" throughout the motherland, he will drink Tsingtao beer with his companions everywhere. At the same time, Dong Han also found that unlike in the past, more than 200 TSINGTAO 1903 Tsingtao beer bars across the country can now drink the latest Tsingtao beer.
There is no doubt that the rising young consumer group has brought new market opportunities to the beer industry, and has also put forward new demands on beer products, scenes and experiences. And Tsingtao Beer will obviously not live up to the expectations of consumers.
The activity with the theme of "Craftsmanship Brewing Charm Quality Innovation Empowers a Better Life" was held at Tsingtao Brewery, which simultaneously opened the "100 Stores and 100 Charm Quality Tasting Meetings" tailored for consumers by Tsingtao Beer, and dozens of Green Beer consumers witnessed the quality oath made by the team of Green Beer Brewers on the spot, and deeply felt the charming products, charm scenes and charm experience of Tsingtao Beer.
Huang Kexing, Secretary of the Party Committee and Chairman of Tsingtao Beer Company, Wang Ruiyong, Vice President, Yu Zhuming, Financial Director, Yu Jiaping, Deputy Secretary of the Party Committee, Jiang Zongxiang, Vice President and President of Supply Chain, Xu Nan, Vice President and Manufacturing President and Chief Brewer, Wang Shaobo, Vice President, as well as the heads of some factories, brewers, national judges, skilled personnel representatives and loyal consumer representatives of Green Beer attended the on-site activities.
Attractive products make consumers from touching to thrilling
"It's an exclusive taste for green beer fans, which can relieve us of the fatigue of the trip and make our next day's itinerary more exciting." Dong Han, who has become the charm and quality appreciation officer of Tsingtao Beer, sighed.
Not only Dong Han was thrilled, but also Cao Yue, fashion new media marketing director of an Internet company that had just returned to Qingdao from Beijing yesterday.
"Drinking beer in a bar is a trendy way of life and attitude to life, and now Tsingtao Beer is creating this kind of fashionable surprise for us." Cao Yue, a loyal fan of Tsingtao Beer, rushed back to Qingdao and had a "close contact" with the brewers of Tsingtao Beer.
"In my impression, Tsingtao Beer has always had two labels, the first is classic, and the second is trend. Tsingtao Beer has a history of 118 years, and its timeless classics and consistent quality make it very stylish. Cao Yue's new title is Tsingtao Beer's charm fashion taster, and he will visit more different TSINGTAO1903 Tsingtao beer bars across the country in the future.
Their intuitive feelings are not accidental, but reflect the changes in the quality management of Tsingtao Beer. Over the past 118 years, quality has always been the lifeline of the development of Tsingtao Beer, and the quality standards of green beer are also advancing with the times and constantly improving: from "basic quality" to "characteristic quality", and then to the "charm quality" era that surprises consumers today, Tsingtao Beer has developed from mostly 10 degrees to 0 degrees, 13 degrees, 15 degrees, 19.8 degrees, with a wide spectrum coverage; the color of Tsingtao Beer has changed from only light color to black and white, amber, and colorful; the taste of Tsingtao Beer has changed from only malt aroma to flower and fruit aroma. The aroma of wine overflows... Green beer people always adhere to ingenuity, continuous innovation, with products to make consumers touch, with products to make consumers excited, with products to make consumers excited.
Green beer winemaker takes you to "clubbing" Hundred stores and 100 charm quality experience starts
At the TSINGTAO 1903 Tsingtao Beer Bar Qingdao flagship store located in Sunshine Department Store, the first event of Tsingtao Beer's "100 Stores 100 Charm Quality Tasting Session" ignited this weekend.
Where is the "one-of-a-kind" "centennial journey" of Tsingtao Beer's ultra-high-end products? What is the historical origin of the "IPA" product? What is the best temperature to drink beer? How many authentic steps of the "six-step wine method" are there? How to gracefully drink beer "special glass"? At the tasting meeting, Qingdao beer brewers and the lifelong members of the National Beer Tasting Appraisal teamed up with dozens of green beer consumers to form a "liquor bureau" face-to-face, taking photos, watching performances, answering questions, tasting and interacting.
Light straw, straw, gold, light amber, dark amber, black... So many "color numbers" of beer make on-site consumers feel "rising posture", and a wave of heartfelt sharing through WeChat circle of friends, vibrato live broadcast and so on has once again triggered online resonance.
"Many friends around know that Tsingtao beer pulp is delicious, but do not know where the good is, if the previous drinking was 'swallowing dates', today can be regarded as 'drinking' clearly..." Cui Ming, a cutting-edge animation designer, sighed in the circle of friends, and his own "master class" of green beer was full of dry goods.
The product is replaced by the scene, and the experience is the core element of the scene, which has become the basic logic of modern business society. More than 200 TSINGTAO 1903 Tsingtao Beer Bars throughout the country, beer festivals are held in more than 40 cities across the country every year, and there are industrial tourism bases in more than 60 factories across the country... By creating diversified and attractive consumption scenes and enhancing the consumption experience of young people, Tsingtao Beer is building a fashion life ecosystem.
And consumers who did not participate in the first activity do not have to regret, taking the quality month activity as an opportunity, Tsingtao Beer will also rely on the TSINGTAO1903 Qingdao Beer Bar throughout the country to carry out the "Qingdao Beer Hundred Stores 100 Charming Quality Tasting Meetings" in the country, and the team of professional brewers and tasters of Green Beer will appear in the TSINGTAO1903 Qingdao Beer Bar in the country, teaching you from "spelling wine" to "tasting wine", from "can drink" to "will drink"...
Search for TsingTAO1903 Tsingtao Beer Bar next to you, a beer date with A Tsingtao Beer Brewer is waiting for you.
Source: China News Network