After being scolded for 30 years, the "witch" was the top as soon as she returned
The author of this article is written by @Yoshinaga Midori
Hungry and lazy, not loving labor, only movies
The live broadcast was 6 hours and sold 50 million.
Today, when live streaming is getting more and more rolled, Zhang Xiaohui, who is live streaming in Xiaohongshu for the first time, has achieved such a good result.
At the age of 60, she is still well-maintained, beautiful and moving, sitting gently and gently in front of the camera, telling her experience of use.
You know, she is not selling 9 pieces of 9-second fast-moving consumer goods, but expensive cosmetics and beauty devices. But the amazing thing is that she just has the magic to make everyone empty their pockets.
"Xiangjiang celebrity", "star sister-in-law", "loser and girl", "columnist", "marginal artist", "successful businessman", "fashion blogger"...
Over the past 30 years, Hong Kong woman Zhang Xiaohui has been labeled by the outside world countless times.
Today, we might as well set aside the layers of clouds surrounding her and see how Zhang Xiaohui in the past became the she is today.
Xiangjiang roses are beginning to grow
Zhang Xiaohui was born in Hong Kong in 1963, China, her grandfather was a senior civil servant in politics, her father was a media rookie in the business world, and she founded Canadian Chinese TV.
When she was a child, Zhang Xiaohui lived in a mansion in Kowloon Tong, wore the latest foreign brand-name clothes every quarter, studied at Maryknoll Convent School, a prestigious school in Hong Kong, and would take her maids and drivers with her when she went out.
When she was a teenager, she had already made a name for herself in Hong Kong, and everyone knew that the Zhang family had a daughter who had grown up, wore the most beautiful shirt in Heungjiang, and always had a sweet smile because she had been immersed in a honeypot for many years.
When she was a student, she loved to read novels and cherished Yishu, Agatha Christine, and Edith Wharton.
Dates are to come after reading, "I don't have to do anything all day, I lie on the sofa in the morning, covered with a small silk quilt, I pile snacks around me, I read a book in one go, and the little boys waiting for the date are waiting."
According to rumors, the yellow rose in the novel "The Story of the Rose" by writer Yishu is based on Zhang Xiaohui. Yishu also did not hesitate to praise the beauty, "She has a taste, and she is a grade outside the fashion trend." ”
At the age of 16, she moved to Canada to study, where she studied literature and art history as an undergraduate, master's degree in museum management, and a year in fashion trading. If nothing else, she will become a "museum ranger wearing Ralph Lauren" after graduation.
This sweet accident is Hong Kong artist Zhong Zhentao.
In 1987, he went to Canada to perform and met Zhang Xiaohui, and the two soon fell in love.
Zhang Xiaohui said they fell in love at first sight, "We are two extremes... But when I saw him, it was like seeing a lot of stars. After 4 days of love, she decided to marry Zhong Zhentao.
At first, the marriage was opposed by Zhang's father, who felt that the origins and values of the two were far apart. But a pair of wall people both begged, and he had to compromise.
In 1988, Zhang Xiaohui and Zhong Zhentao held a vigorous wedding, which is said to cost 3 million Hong Kong dollars. The 130,000 yuan haute couture wedding dress was created by Princess Diana's wedding dress designer.
After marriage, the two lived a sweet life for nearly ten years, until the financial crisis hit in 1997.
The two failed to invest in the speculation, not only mortgaged the mansion, but also owed a huge amount of money. The husband and wife were originally the same forest bird, and they flew separately when the disaster came, and in 1999, the two divorced under great economic pressure.
Hong Kong gossip reporters have always stepped on the high and low, they once used the most beautiful and romantic words to describe this charming darling, and at that time they could also write extremely contemptuous titles such as "The loser girl who bought Zhong Zhentao into bankruptcy" and "The Kefu girl who squeezed the rich dry".
I believe that many viewers look at Zhang Xiaohui with the attitude of "watching the rose wither", but she is a desert rose that can live without the nourishment of water.
Saying goodbye to the carefree days of being raised by her father and husband, the big hostess slowly opened the curtain.
Shred old labels for vases
Faced with a huge amount of arrears, Zhong Zhentao chose to file for bankruptcy in early 2000, but Zhang Xiaohui chose to reduce part of it through litigation and repay the remaining expenses independently.
In order to make money, Zhang Xiaohui became a slash middle-aged after entering the age of 40.
She wrote a column in Ming Pao Weekly, covering 18 pages a week, writing things and love, and writing until she was dizzy; Continuing the contacts of the past, helping ladies to act as fashion buyers and styling consultants; With a year's advance and a bold shop in Central without hiring models, she is the best brand herself.
Although life is hectic, there is still a beautiful posture.
She used to write with a Japanese Mitsubishi gel pen, and the pen that came out smoothly could keep up with her fountain of thought, and each article was transcribed on rose-printed manuscript paper and faxed to the editor.
She carefully selects each look, and uses the celebrity effect of her celebrity photos every moment to make free advertisements for buyers, and her career is still booming, even squatting reporters can hardly photograph her frustration and depression.
Therefore, people were surprised to find that Zhang Xiaohui, who had fallen into the bottom of life, added wine and returned to the lamp to reopen the banquet.
In the end, she has a profound literary and artistic history of learning, her writing is decent, four or two pounds, a few lines to point out the use of items.
Source: @Sing Tao Daily
And all the clothes and accessories she wore can always be sold out in Hong Kong, and the buyer shop has earned 50 million Hong Kong dollars in 2 years.
In 2004, she got involved in the film and television industry again, starring in "Peach Color" directed by Yang Fan, which was her film debut. Yang Fan, who has filmed "Golden Years" and "Beautiful Boy's Love", is known for his aesthetic style.
Zhang Xiaohui plays a beautiful real estate agent in "Peach", and spends her days in her sexual fantasies, until she meets a handsome long-haired guy and a Japanese woman, and her life changes nightmarishly.
The role played by Zhang Xiaohui is called "beautiful", and the whole person is synonymous with "beautiful".
In "Peach", she simply starred in her true colors, and her face was infinitely magnified by the screen, full of loneliness and love. With this film, she was nominated for Best New Actor at the Academy Awards.
In 2006, at the age of 43, she left Hong Kong to say goodbye to a city that carried so much beauty and sorrow.
In 2008, she brought in money for Oliver Stone's new film "George W. Bush" and played a role in it.
In the United States, she began taking drama courses for nine years. Her love of theater and film has not changed, and she also wrote film reviews for many years when she was young, and it is never too late to study.
In Yishu's novel "The Story of the Rose", Yellow Rose ends up with Jazz and is at ease as another woman. But this is Yellow Rose's life, not Zhang Xiaohui's, in 2016, she returned to China, she still has to continue to write her own career line.
Grass planter in the era of goods
In 2018, Zhang Xiaohui, 55 years old, opened the WeChat public account "A Rose is a Rose is a Rose".
In this self-reserved land, she shares old articles, favorite items, and travel notes. Of course, there will also be cooperation to bring goods, and new and old readers will naturally pay.
Zhang Xiaohui's WeChat tweet
After all, she writes beautifully, she lives beautifully, and she is the best brand endorsement.
In 2023, 60-year-old Zhang Xiaohui debuted on the Xiaohongshu live broadcast platform and became the champion of goods. In this era of live broadcasts where everyone can be a streamer, why is she the winner?
Zhang Xiaohui's Xiaohongshu live broadcast promotional image
In recent years, many Hong Kong celebrities have entered the live broadcast platform, but few have achieved particularly outstanding results. Their advantage is a card of feelings that can be stretched and flexed, the reverberations are around when singing film and television golden songs, and the classic characters are vivid, but when it comes to product details, they are often cold.
Many people either don't know enough about the goods they bring, or they haven't done their homework, and just regard the live broadcast as an ordinary announcement to make quick money. Coupled with not being fluent in Mandarin, it is enough to dissuade many buyers.
In the matter of vertical selection and marketing rhetoric, Zhang Xiaohui, an eternal fashion trendmaker, is obviously more handy.
In her own words, "I started selecting products when I was 3 or 4 years old. "Most of her live broadcast room choices are beauty, hairdressing, and skin care products, which are very consistent with her own image, making people believe that it is precisely when she uses these products that she will have bright eyes and long hair."
And Zhang Xiaohui's sales skills are also very clever, and she sells a kind of fetish fantasy quietly.
Introducing the eyeshadow palette, she moved out of the Renaissance paintings, introducing the tone of the eyeshadow and the fit of the light and shadow colors in the painting one by one;
Introducing the beauty device, she bought one get one free, and by the way, Amway set a face gym to eliminate edema;
Introducing makeup remover products, she slowly tells the story of staying in a high-end hotel in England in the 90s, making people ripple in the old dreams of the Thames.
Even the name of the live broadcast room is full of style - Rose Dream Window. Slogan wrote in pink lettering: Be yourself, roses are roses.
Her attitude in the live broadcast room is also intoxicating, smiling, not hurried, elegant and confident, never reluctant to place an order, just advise everyone to do what they can, urban young women with certain spending power naturally have a good impression of such bloggers,
In the future, perhaps "live broadcast queen" will become Zhang Xiaohui's new label, waiting for her not only praise, but also criticism.
But she naturally doesn't care, "I go my own way, laugh and scold by others" is her consistent style.
To borrow a phrase from her favorite movie "Orlando":
- does not fade, does not wither, does not age.
This is Zhang Xiaohui's footnote in life.
Note: Some of the pictures in this article come from Douban and the Internet, if there is infringement, please contact us.