Summary: With the increasing improvement of design specifications and the strengthening of standardization trends, designers face competition with artificial intelligence and standardization tools. However, a designer's core values lie in their creativity, user experience focus, design integrity, and ability to interact with people. This article will explore how designers can reinvent their core values and play an irreplaceable role in the era of standardization. More AI information can be found in writing the new AI navigation text:
In recent years, the design specifications of each platform have been continuously improved, and the company has implemented the strategy of centralization, and the trend of design standardization has become more and more obvious. In this context, some of the focus has shifted to DPL, componentization, modularity, etc. This makes some designers begin to feel anxious: when components and business modules are precipitated to a certain extent, product managers and front-end can also build pages, where is the core value and irreplaceability of designers? When the platform is stable and mature, and daily needs are mainly iterative, how can designers break through low-gold block work and find more sense of achievement without overdesigning or going to the edge?
As a UX design professional, the core value of designers is not only reflected in the production of wireframes or high-fidelity prototypes. They can play the following important roles in their work:
- Creativity and innovation: Designers are able to provide novel solutions through unique thinking and creativity. While AI-generated designs rely on existing data and patterns, designers can take a broader perspective and integrate multidisciplinary knowledge to create designs that are more in line with human needs and emotions.
- User experience focus: Designers have a deep understanding of user needs, habits, and behavior patterns, and provide a user-friendly and easy-to-use interface through user research and testing. They deliver a smooth, enjoyable, and user-expected user experience by optimizing visual, interactive, and information architecture.
- Holistic and consistent design: Designers don't just focus on individual interfaces or elements, but also incorporate them into the overall product or brand experience. They create a unique brand atmosphere by designing colors, typography, icons, etc., and enhance the value and recognition of products or services.
- Interaction and communication with people: Designers have the ability to communicate deeply with customers and users, understand their needs, expectations and feedback, and translate designs into actual products or services. They are not only the providers of design solutions, but also the bridge to convey human emotions.
In the age of standardization, designers can reinvent their core values by:
- Boost creativity and innovation: Focus not only on the use of components and modules, but also on thinking about the bigger picture. Designers can maintain their creativity and innovation by broadening their field of knowledge, observing trends, participating in innovative projects, and more.
- Strengthen the professional ability of user experience: In addition to focusing on interface design, designers should deeply understand user needs and behaviors, and provide users with a better experience through data analysis and user testing. At the same time, designers can focus on emerging technologies and platforms to expand their design capabilities and knowledge.
- Emphasize the integrity and consistency of design: designers should pay attention to the overall experience of the product or brand, starting from all aspects of the user's contact with the product, and maintain a consistent design style and brand image. At the same time, designers can also pay attention to design trends in other fields to provide more inspiration and creativity for their own designs.
- Strengthen human interaction and communication skills: Designers should actively participate in the project team, working closely with product managers, developers, etc., to understand their needs and ideas, and pass on their design ideas to them. At the same time, designers can also actively communicate and feedback with users to understand their real needs.
Despite the development of standardized tools and artificial intelligence in the field of design, the core value of designers has not disappeared. Their unique creativity, user experience focus, design integrity, and ability to interact with people make them play an irreplaceable role in the design process. In the era of standardization, designers can reshape their core values by enhancing creativity, strengthening user experience capabilities, emphasizing design integrity and strengthening the ability to interact with people, and contribute to innovation and progress in the field of design