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BYD, Alibaba, Xiaomi, etc. are all excellent domestic manufacturers in China, making them bigger and stronger in their respective fields, and promoting China's automobile industry, the Internet, and smart phones to the world. However, there are many slander and smear articles against these Chinese companies on the Internet, almost collectively "overturning".
Smear articles on the Internet are easy to mislead the public and spread rumors, and finally a self-media author who has long smeared Xiaomi was sentenced to compensate Xiaomi 250,000 yuan plus an apology. Chinese enterprises shoulder the heavy responsibility of domestic science and technology development, don't chill the hearts of Chinese enterprises.
People who have been following online hot spots for a long time will find a problem, that is, every once in a while, there will be negative news from Chinese enterprises, some are based on objective events, and some are made out of nothing, malicious slander without knowing the source.
It has had a certain impact on the development of Chinese enterprises, and has also affected the corporate image that Chinese enterprises have built up with great difficulty.
Take Xiaomi, as the youngest global top 500, it is not easy to get to this step, under the leadership of Lei Jun, Xiaomi step by step to impact the high-end market, stand firm in the industry, and open up the automotive track, the future prospects are very broad.
However, there are not many slander news about Xiaomi on the Internet, such as the news that "Lei Jun's capital is disorderly developing" for a period of time, which has aroused the attention of the outside world to the Xiaomi ecological chain, and the rumors have further risen to the regulator to investigate the Xiaomi industry chain project, and the IPO policy involving the Xiaomi industry chain is restricted.
As soon as this news came out, it quickly aroused discussion among netizens, and the spokesperson of the subsequent CSRC came forward to respond, refuting rumors and spreading news on the Internet, and did not introduce IPO restrictive policies for the Xiaomi industry chain, nor did it carry out a special investigation. Going back further, there is also news about the burning of Xiaomi TVs.
There are so-called evaluation agencies that compare Xiaomi TV with other brands of TV, and the test results show that Xiaomi TV is not as flame retardant as other brands.
But the truth of the matter is that the evaluation agency has set different comparison conditions, burning the back shell part of the speaker that does not require flame retardant of Xiaomi TV, and burning the back shell part of the power board of other TV products that require flame retardant. In addition, the burning time of Xiaomi TV is 18 seconds, and the burning time of other brands is only 12 seconds.
In this way, the evaluation agency came up with the so-called test results, which is actually an unfair comparison, which is deliberately slandering and slandering the Xiaomi brand.
A succession of negative news appeared on Xiaomi, and the initiator of these things was a self-media person named Ling Jianping. Its registered social platform account "International Investment Bank Research Report" has a large number of negative articles about Xiaomi, and has also carried out long-term smears on Lei Jun himself.
Not only Xiaomi, BYD, Ali has also been recruited, in the account can be seen everywhere is negative news about Chinese enterprises, some people may think that he is just stating objective facts, but if it is made out of nothing in the way of rumors, it is impossible to say.
Xiaomi also noticed Ling Jianping's rumors, and Xiaomi's legal department took a strong step to prosecute Ling Jianping, and the results came out.
According to the trial of the Beijing Internet Court, Xiaomi won a comprehensive victory in suing Ling Jianping for online infringement, found that Ling Jianping had infringed Xiaomi's reputation rights, and sentenced Ling Jianping to pay Xiaomi 250,000 yuan plus apologize.
It is worth mentioning that Ling Jianping also sued Xiaomi Lei Jun and tried to bite back, but he ended up falling behind. It is estimated that Ling Jianping's defeat is only the beginning, and some articles and incidents that slander Chinese enterprises and spread rumors in the past will also be liquidated one by one.
Looking at the Internet, Ling Jianping may be just the tip of the iceberg, and there are many keyboard warriors, and people who are not too big to watch the excitement have also joined the slander boom. If it is only an objective evaluation of the company's products, I believe that no one will say anything, but adding personal subjective will and smearing it deliberately, it has already violated the reputation of the enterprise.
The most typical case is that Xiaomi released a Xiaomi 10 Supreme Edition mobile phone, and a consumer gave a malicious bad review on the Internet, and the consumer gave a comment of "used a week, crashed seven or eight times." ”
The actual situation is that the consumer gave an evaluation from the day of receiving the goods on the mobile phone, and it did not take a week at all, so there was a malicious bad review. This false comment also violated Xiaomi's reputation rights, and the court finally ruled that the consumer needed to compensate Xiaomi 30,000 yuan.
This happened in June 2021, but there are still many malicious bad reviews on the Internet.
BYD fell into the turmoil of being reported by Great Wall Motor during this time, so some people climbed up the pole and took advantage of the heat of the topic to publish a large number of false smear remarks. These people may be personal keyboard warriors, or they may have organized and planned trolls, and in any case, these slanderous and smear behaviors are already touching the red line.
Chinese enterprises such as BYD, Ali, Xiaomi, and Huawei are responsible for the development of domestic science and technology, contributing to China's economic development, hoping not to chill the hearts of Chinese enterprises.
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