Text|Small talk
"I don't want to spend more money to buy more, and I can't wait for Huawei all the time"
Some time ago, the author saw such a report on the Internet: according to data from the authoritative institution CanaKeys, in the first quarter of 2023, the global mobile phone sales of more than $500, the top fifteen positions appeared Xiaomi 13 and Huawei Mate 50. It is expected that Huawei can appear on the list, but the Xiaomi 13 can sell so well, which is somewhat unexpected to the author.
Many people should be the same as before the author did not buy Xiaomi 13Ultra, and the Xiaomi mobile phone is still in the "cost-effective" cognition. As everyone knows, in recent years, Xiaomi mobile phones have also broken through in the high-end field. Why is the reason for this? To this end, I interviewed two friends AB who switched from Huawei Apple phones to Xiaomi phones, and a special guest friend C.
Friend A Huawei old fan: A little helpless
Friend A is currently working in a large domestic automobile factory, from college to graduation for 4 years, using Huawei mobile phones. Currently holding a Huawei Mate 30. Although my friend is a Huawei fan, he is very sensible, after all, the Mate 30 can indeed be used. This is also the reason why although he has money, he has been using his mobile phone a few years ago. However, since the Huawei Mate 50 came out, he chose to start Xiaomi.
His reason is that "I don't want to spend more money to buy more, and I can't wait for Huawei all the time." One is that it can't be bought, and the other is that 128G memory is now very difficult. He walked around other manufacturers and finally decided to enter the Xiaomi Mi 13 Pro. The reason is that the configuration is very comprehensive, the price is also within the acceptable range, mainly because there are more praises, I originally wanted to try the 13 standard version, but because I used it, I still chose the Pro version. As for the system problem, he said he used it after a month. Finally, I asked him why he didn't buy its former sub-brand glory, and he replied to me, "From thrift to luxury, from luxury to thrift".
Friend B Apple Old Fan: Change the freshness
Friend B is an authentic fruit fan who started using Apple mobile phones in junior high school, and Apple basically closed his eyes after it was new. Therefore, every year after the conference, I can see her introduce me to the phone she has changed. But in recent years, when I watched her pull out a new phone, I thought it was an old phone (forgive someone who has not used Apple), after all, it really can't tell the difference between fresh and old, and the appearance is too similar.
When we had dinner last year, I saw her take out a phone that I didn't expect - Xiaomi Mi 12s Utra. She said that it took too long for Apple, tried other phones, and heard that this one has strong photo ability, so she entered. And this exaggerated and wild appearance design, she is quite heartfelt. Conservative iPhone, to put it nicely, is inheritance, not good is actually squeezing toothpaste without enterprising. Those who have the strength to buy the iPhone, in fact, will not care too much about the price, make the characteristics, domestic high-end mobile phones can still grab their users.
Friend C Android Aquaman: Good value for money
This friend can be said to have used all domestic Android mobile phone brands, including but not limited to OPPO, Honor, vivo, ZTE, and their sub-brands, as well as Huawei, which was once not a Hongmeng system. In a word, it is "in the bush of thousands of flowers, a leaf does not stain", proper scumbag belongs to is.
In his own words, whoever has a high configuration and a reasonable price will use whomever it is. Therefore, he has used a lot of Xiaomi mobile phones, but generally between 1,000 yuan and 3K. Just last year, this guy suddenly began to say that he wanted to be an "honest man", ready to buy a high-end mobile phone "retirement", and then he started a Xiaomi 13 Pro, the screen life is good, taking photos is actually not much different from Ultra, the configuration has no short board, the ceramic back plate is also beautiful, and the photography module behind is not a drum washing machine. After weighing it again, he still gritted his teeth and started, and the current use is normal, and there is no problem with stable play.
Say in the back:
Personal summary is that Xiaomi configuration really has nothing to say, and then there are many high-end styles, the characteristics of different styles are different, and the audience is wide. The most important thing is that the users accumulated from the past cost-effective word-of-mouth reputation are actually potential high-end mobile phone audiences, if they are well handled, the conversion effect is no problem. So, do you think there is any other reason?