Good mountains, good water, good ecology, expensive tea fragrance wafting all over the world.
On October 12th, under the guidance of Guizhou Provincial Tea Industry Development Leading Group and hosted by Guizhou Baichatai Technology Co., Ltd., the Yueqian Innovative Tea Production and Research Conference was held in Guiyang Shuanglong Airport Economic Zone. With the theme of "Co-construction, Sharing and Win-Win", the conference focused on the cooperation between the eastern and western parts of Guangdong and Qian, and deeply explored the transformation and upgrading of the tea industry from traditional to new industrialization.
Liu Zhonghua, academician of the Chinese Academy of Engineering; Wang Gui, deputy secretary and deputy secretary general of the party group of the organs of the Standing Committee of the Guizhou Provincial People's Congress, and deputy head of the Guizhou Provincial Rural Industrial Revolution Tea Industry Development Leading Group; Hu Aibin, deputy secretary general of the Guizhou Provincial Government and leader of the Guangdong Guangdong-Qianqian Cooperation Task Force; Xiang Bo, deputy director of the Legislative Affairs Commission of the Standing Committee of the Guizhou Provincial People's Congress; and Wang Lijun, second-level inspector of the Guizhou Provincial Department of Agriculture and Rural Affairs, and other leaders and industry experts attended the meeting.
"Only innovation in Chinese tea can develop, improve efficiency, and have a bright future." Liu Zhonghua, an academician of the Chinese Academy of Engineering, shared his views on the road of innovation in the tea industry from three aspects. The first is cross-regional innovation. Guangdong has a broad market, a huge consumer group, a deep tea culture, Guizhou has sufficient and high-quality raw materials, Qiandong and Guangdong provinces in the tea industry strong and strong, complementary advantages, this cross-regional cooperation method is innovation. Second, innovation requires building a new platform and upgrading the trading model. China does not lack good tea and technology, but it lacks the platform and transaction model to sell good tea with high cost performance to tea lovers. Finally, adhere to product innovation, for different consumer groups, to produce the most suitable products for them.
Wang Gui pointed out in his speech that the Tea Industry in Guizhou is accumulating with "Guizhou Speed", forming a new situation in which brand building is the starting point and the industry is accelerating the agglomeration; with the cultivation of the main body as the core, the enterprises are constantly clustered; the market expansion is the focus and the coordinated development of the industrial chain; the quality and safety are the foundation, and the core competitiveness of the industry continues to increase. Guizhou has always practiced the "two mountains" theory, positioning itself as "clean tea, ecological tea, safe tea", and "green" is the background color of Guizhou's tea industry. During the "14th Five-Year Plan" period, Guizhou's tea industry will take high-quality development as the guide, focusing on the development goals of building Guizhou into a world high-quality green tea center, a national tea industry innovation and development demonstration area, a national tea culture and tourism integration development demonstration area, the country's largest high-standard tea garden base, the country's largest tea processing agglomeration base, and the country's largest tea product export base "one heart, two districts and three bases", and implement brand cultivation, market expansion, main body cultivation, processing and upgrading, base quality improvement, quality safety, innovation leadership, cultural color, and integrated development The "Nine Major Projects" will build the first phalanx position of Guizhou's tea industry in China's tea industry, and build a new pattern of tea industry development with more Guizhou characteristics, Guizhou style and Guizhou temperament.
"Guangdong is the main consumer market for Tea in China, and Guizhou is the main tea producing area in China, with an organic combination of resources and markets, with great potential and broad prospects." Wang Gui introduced the current situation and future development direction of guizhou tea industry, and expressed his expectations for deepening the cooperation and development of the tea industry in Guangdong. He believes that the scale of Guizhou tea industry is huge, Guangdong tea culture is profound, the market is vast, the demand for tea is huge, through deepening the cooperation between the tea industries of Guangdong and Qian, to achieve complementary advantages, open up the tea industry supply chain, accelerate the platformization and modernization of the tea industry, promote rural revitalization, and is of great significance to solidly promoting the mutual benefit and win-win situation of "Guangdong and Qian" and achieving common prosperity.
The bulk tea trading platform "Baichatai" was released on the spot, and the signing ceremony of Guizhou Baichatai Technology Co., Ltd. settled in Guiyang Shuanglong Airport Economic Zone was held. At the same time, China's high-end tea bag brand CHALI Tea And Guizhou Baichatai officially signed a contract, becoming the first batch of enterprises to settle in the "Baichatai", helping the platform to attract investment and boosting the standardization and development of the tea industry.
It is understood that "Baichatai" is independently developed by Guizhou Baichatai Technology Co., Ltd., using B2B (refers to the business model of exchanging and transmitting data information and carrying out trading activities between enterprises and enterprises through a private network), relying on the mobile Internet, reshaping the tea circulation system.
"If you want to industrialize, you must standardize, and if you want to turn tea into production capacity and then into output value, standardization construction is indispensable." Baichatai is an innovative trading system and model of raw material auction platform, it relies on the Internet, to create 'break the authority, bottom-up, source diversification' of the expert review system, to provide a price, price zone, while opening up the reverse customization + procurement method, effectively break the tea industry information asymmetry, price is not uniform, difficult to deal, difficult to store the problem, reshape the tea circulation system of raw material auction platform, to promote guizhou tea industry from traditional industries to standardization, industrialized industry transformation and upgrading is of great significance. Luo Han, general manager of Guizhou Baichatai Technology Co., Ltd., introduced the Baichatai project on the spot.
Drink the water of the Pearl River together, qianyue family. With tea as the medium, the conference opened a new chapter in the strong combination of the tea industries in Guangdong and Qianzhou provinces, mutual benefit and win-win results. The promotion and use of the tea raw material trading platform "Baichatai" will help Guizhou's tea industry to move towards the fast lane, from a large tea province to a strong tea province.
Text: Su Li, media reporter of the National People's Congress Forum
Editor: Chen Bing
Editor: Lü Yue