The steel structure and the log match, the whole plant is not too much modified, through a primitive taste, the rich coffee aroma comes to the nose, just like the concept of AOKKA coffee: born in the wilderness, free and romantic. Rooted in the fertile soil of Songjiang, the source of the G60 Science and Technology Innovation Corridor in the Yangtze River Delta, the brand, with the help of Sijing "Dian Xiaoer", established a base camp in Sijing Town Linli Science and Technology Innovation Park, starting from scratch, thriving and committed to creating a "coffee kingdom", from which 40 tons of coffee beans are sold all over the country today.
"Coffee is a beautiful connection, it connects life, family, self, friends and community, it is like a bridge between people." Lin Liwu, general manager of Shanghai Aodimei Food Co., Ltd., the founder of AOKKA Coffee, said. After returning home from studying abroad, he started his own "coffee kingdom". When he first came to Matsue, he was deeply attracted and chose to stay in Matsue.
Lin Liwu named the brand "Ultimate Coffee Roaster", and in September 2013, Lin Liwu opened his own coffee studio in Sanxiang Square in Sijing Town. However, at that time, the domestic coffee market was still in its infancy, consumers generally chose large coffee chain brands, the acceptance of new brands was very low, and it was difficult to open the market without sales resources and channels.
In 2014, Lin Liwu, who was quite troubled, chose to return to Melbourne and made this journey to find coffee into a documentary "Australian Roasted Coffee Journey". Unexpectedly, after the documentary was launched on online platforms such as Douban and Weibo, it gained unexpected attention and opened up the online sales market for the brand. As a result, Aodi Bakery opened stores on Taobao and Tmall, and its products focused on outdoor concepts, divided into hand-punched, Italian, and hanging ear series, integrating coffee with outdoor camping elements, which is quite popular with young people.
With the opening of the sales market, Lin Liwu opened its first factory in 2016. In October 2021, the brand was upgraded to "AOKKA Maca", and at the same time, Lin Liwu began to look for a factory more suitable for the development of the enterprise. Sijing "Dian Xiaoer" actively selected a site for it, and Lin Liwu finally chose the factory building of Lin Li Science and Technology Innovation Park covering an area of nearly 6,000 square meters, with the first floor as a storage and assembly line, equipped with a visiting platform; The second floor is an office and event area, with a large production bar and a camper van to create an outdoor scene.
In the AOKKA coffee base camp, coffee beans from different regions and varieties enter the formula barrel, match different flavors, and then transfer to the barrel through the pipeline for roasting and color sorting, and only beans that meet certain requirements will be loaded into the packaging bag of AOKKA. Today, 40 tons of coffee beans are sold all over the country from here every month. It is understood that in addition to selling through the online platform, AOKKA has also opened five physical stores in Shenzhen.
Text and picture: Chen Feixian
Editors: Chen Yan, Zhang Youming, Xia Ting, Mao Zhenlong