【Mobile phone China】Time into the end of May, the 618 promotion of major e-commerce platforms has also kicked off as the curtain, mobile phone manufacturers have been preparing for such a festival for a long time, especially in the face of the continuous decline in sales in the first quarter, this year's 618 has become a lifesaver for mobile phone manufacturers to increase sales, grasp, grasp, grasp is this year's 618 everyone's six-character motto.
In the past three years, activities such as 618 and Double 11 have been hot by other manufacturers, but for Huawei mobile phones are basically "not very good" state, we can neither see the relevant war reports, nor can we see very attractive offers, relatively speaking, can buy a Huawei flagship is already very good. But this year's Huawei seems to be a little different, at the beginning of the 618, Huawei made a heavy blow - P60 series of limited-time discounts, up to 1,000 yuan. You know, the P60 series has just been released on March 23, and it has only been on the market for two months now, and it is the first time that such a large discount has become the most lively thing in the digital circle in these two days.
For users who hold coins to buy, this wave of price reductions in the P60 series has undoubtedly become the best time to start, and it is difficult not to be excited by the discount of up to 1,000 yuan. For the first user, it is a little more melancholy, and the price has fallen as soon as it started, which is unhappy for anyone. Today, we hope to talk about the signal behind the P60 series price reduction through the price reduction of the P60 series, and perhaps there is a reference for everyone to choose new opportunities in the second half of the year.
The P60 stabilized, and the P60 Art directly discounted by four figures
For this price adjustment, the policy of Huawei P60 is a discount of 100 yuan, and the price starts from 4388 yuan, which is not large, but it also shows Huawei's importance to this 618; The policy of Huawei P60 Pro is to reduce the price of the 8GB+256GB version by 800 yuan to 6188 yuan, the 12GB+512GB version by 700 yuan to 7288 yuan, and the new 12GB+256GB version is optional, the price is 6488 yuan; The policy of Huawei P60 Art is to reduce the price by 1000 yuan, the price starts from 7988 yuan, and it is also the most reduced product in this P60 series.
On the occasion of the release of the P60 series, Huawei P60 and Pro version of the 256GB version are actually only 8GB memory optional, which was also complained by many people at that time, this new 12GB version can basically be understood as two things, one is that Huawei's memory problem is solved, and there are more choices when designing products; Second, after solving the memory problem, then the Mate60 series released in the second half of the year should be fully equipped with 12GB of storage, 8GB may not exist, and at the same time, is the Mate50 series released last year also likely to make corresponding upgrades to boost a wave of sales?
P60 Art this product, carrying the role of elevating the positioning of the P series, in the eyes of the outside world, or in Huawei's internal view, it is to play the role of Mate series Porsche design. Although P60 Art did not do anything co-branded, it can also be seen that Huawei has spent a lot of effort to design, and the Pro version has made a considerable distinction, and the price has directly exceeded 10,000, although the price is expensive, but it is still sought after by many consumers. This price adjustment, the price of the top version of P60 Art has also come to less than 10,000 yuan, which can be said to have released a positive signal to the market, this time 618, P60 Art is likely to account for a considerable proportion of shipments, worth looking forward to.
Stabilizing the high-end and lowering prices, Huawei announced a strong return
As Huawei's sharp knife in the high-end market, there is no doubt that the Huawei P series has been recognized by consumers around the world for its excellent design and excellent imaging capabilities. From Leica imaging to multi-camera to computational optics, Huawei has innovated from multiple perspectives such as optical, mechanical and electrical computing, and has taken the mobile image capability of smartphones to a new level. Moreover, with the P series and Mate series, Huawei has the strength to compete with Apple and Samsung in the high-end market, and has become one of the few brands among domestic manufacturers with outstanding performance in the high-end market.
In the past 2022 and the first quarter of 2023, although the smartphone market generally showed a downward trend, Huawei still maintained a good growth trend, shipments and market share gradually began to recover, and the first quarter in the domestic market increased by 41%, which once again gave the market a shot in the arm. Behind the market recovery, in fact, is the gradual normalization of Huawei's product update rhythm, from two flagships a year to one to two this year, Huawei has also ushered in its own "smile curve", 2023 is the year when Huawei mobile phones once again re-establish high-end standards.
In this way, the second half of the Mate60 series products have become the key Mr. , in addition to the processor is Huawei can not choose, silicon carbon anode battery, super concentrated night vision telephoto, two-way Beidou satellite message, 88W super fast charging, Kunlun glass, etc. should become its highlights, and at the system level, the first release of HarmonyOS 4 of the Mate60 series is basically a sure thing, which will further improve the product power of the whole machine. Of course, relying on Huawei's deep technical reserves, in addition to the above foreseeable functions, there will inevitably be some black technologies that have not been shown for the time being, which is worth looking forward to.
Write at the end
Huawei P60 series this wave of 618 price reduction did catch many people off guard, bought regret to buy early, did not buy ready to buy can finally buy, and from the market feedback since the listing, P60 series in the image has shown a strong competitiveness, although not using the top hardware, but through Huawei imaging XMAGE still leads the mobile photography trend. Through this wave of price reductions, we can see that Huawei has more space to return to the competition in the mobile phone market, and while running forward in the high-end market, it has opened the acceleration mode again through price adjustment, intending to dump competitors a few streets. Although this seems a little foolish to many people, it is difficult not to think about it through the P60 series and Mate X3 that have been launched.