On the evening of April 28, Zhou Hongyi, chairman of 360 Company, rushed to the hot search because of selling cars. He publicly auctioned his own Maybach 600 luxury car, with a starting price as low as 600 yuan, and the transaction price was even more jaw-dropping.
The car that Zhou Hongyi wants to buy is the 2015 model, and the current manufacturer's guide price is 2.888 million yuan, but the final transaction price is 9.9 million yuan.
As soon as the results came out, the whole network and the car rim exploded! Who was so arrogant and did this "wronged big head"?
And behind all this, is there the power of capital to manipulate it?
The source of this article comes from the official media [National Business Daily] [China News Network] [Red Star News] (link attached at the end of the article). In order to improve the readability of the article, there may be polishing of the details, please read sensibly, for reference only!
9.9 million transactions! Who is the "wronged boss"
After the auction, some media interviewed the buyer who bought the Maybach 600 at a sky-high price of 9.9 million. He is Chu Zhenliang, the founder of Tian'an second-hand cars, and a die-hard fan of Zhou Hongyi.
Chu Zhenliang has been involved in the automotive industry since 1998, and in 2002 he opened his first second-hand car shop in Huaxiangqiao, Beijing's used motor vehicle trading market.
In addition to being the founder of Tianan Used Cars, he is also the current executive chairman of the Beijing Automobile Dealers Industry Association. After the auction was concluded, Chu Zhenliang also released a video with Zhou Hongyi.
And Zhou Hongyi's performance in the video seemed very impatient...... And the comments of netizens are even more funny.
"Zhou Hongyi: Is the filming finished? I'll leave after the shooting"
"Is Zhou Hongyi AI-generated?"
"Mr. Zhou would blink if he was kidnapped. ”
"Master, you blinked 6 times, then paused, 6 times, and then paused again! According to binary, 6=110, are you telling us to call the police?"
Many people feel that spending 9.9 million to buy a car with less than 2 million is simply a loss.
But don't forget, the 9.9 million bought more than just the second-hand car in Zhou Hongyi's hands.
There is also the sudden opening of popularity, as well as a meal with Zhou Hongyi every year, a total of three meals.
And Zhou Hongyi himself also made it clear what these three meals would provide.
"I don't want to share successful experiences, because every entrepreneur will encounter confusion, and I am probably the person who has suffered the most on the Internet. ”
"But one of my strengths is that I'm resilient and can get through a lot of ups and downs, and I can share that experience. ”
Just these three meals, maybe Chu Zhenliang will earn dozens of times 9.9 million.
After the auction is successful, the most curious thing is what car Zhou Hongyi will choose as his new car?
The cardinal leader suffered from the "overlord hard delivery car"
Zhou Hongyi made it clear before that he rejected foreign brands and wanted to choose domestic new energy vehicles. In this situation, many new energy vehicle companies are also striking while the iron is hot, and they have exported their new cars to Zhou Hongyi, competing to let him experience it.
However, for the scramble of various brands, Zhou Hongyi was still a little unbearable.
"A video of selling a car actually made it difficult for me to sleep. ”
"I'm like a mouse falling into a rice bowl, and I don't know which one to eat!"
So, which brands have given Zhou Hongyi a car?
Many car companies regard this as a rare publicity opportunity, and by sending the new flagship model to Zhou Hongyi, they can leverage their efforts to promote new brands and new models and expand their exposure.
Xpeng Motors is the brand that responds the fastest, and it sent the flagship SUV Xpeng X9 to the downstairs of 360 Company that night, showing great sincerity and efficiency.
"Mr. Zhu, the car has been delivered to the downstairs of your company, the space is very large, and it is also very intelligent, welcome to experience it in depth!"
ZEEKR Automobile, directly recommended the ZEEKR 009 four-seater version model to Zhou Hongyi on Weibo.
Looking up at the car, he directly arranged for Zhou Hongyi to look up to the U8.
With these brands taking the lead, other car companies have also let go.
On April 22, Zhou Hongyi posted a picture with a friend, and it was conservatively estimated that more than a dozen cars had to be parked downstairs in the company.
Dongfeng, Chery, Great Wall, Changan, GAC and other auto brands, although not as fast as other car companies, have been actively leaving messages for Zhou Hongyi.
As Zhou Hongyi's investment, Nezha Automobile has performed well in the face of this world-high wealth.
"Nezha L is good, door-to-door service, that's it. ”
And Nezha has built momentum for himself, which is very set.
Do you stand for your own car brand?
On April 23, Nezha L was officially launched and launched four models, and the top configuration turned out to be Zhou Hongyi's "red version". The regular model naming and preferential activities are nothing new, and Nezha's operation is indeed amazing.
Nezha will give a cash discount of 5,000 yuan to car owners who have purchased the red version, as well as a special gift box for red clothes.
And what Nezha CEO said is even more related to Zhou Hongyi's Maybach in this auction.
Even to put Lao Zhou's Maybach in the gift box?
Now netizens are starting to move......
"Is it that big?"
"At this point, you have to buy it, buy Nezha and send Maybach, and make money with blood!"
This wave of operations is indeed a miracle for the promotion of Nezha L. Some people questioned that the reason why Zhou Hongyi sold the car was to invest in the Nezha bus platform for his family.
But Zhou Hongyi gave a clear denial, saying that he would never buy Nezha cars.
In general, the car companies are competing to donate cars to Zhou Hongyi, which is undoubtedly an excellent opportunity to gain exposure and enhance brand influence.
Zhou Hongyi's surroundings have a huge amount of traffic, and if he is associated with it, he will inevitably gain a lot of exposure and directly reap traffic dividends.
But at the end of the day, what exactly will he buy?
Recently, Lei Junlei, who was on fire because of Xiaomi SU7, can be regarded as touching Zhou Hongyi's mind......
Reached out to ask for a car, but was rejected by Lei Jun
At the recent symposium on the 30th anniversary of the Internet, many Internet bigwigs got together, including Ma Huateng and Robin Li
Lei Jun, of course, also has Zhou Hongyi.
When Zhou Hongyi met Lei Jun, he directly reached out to ask for a car:
"Mr. Lei, can you give me a Xiaomi SU7 to experience it?"
However, Lei Jun directly refused, and the reason was still reasonable.
"I know you're dazzled and don't know what car to choose. ”
"But you can't drive, my Xiaomi SU7 is designed for users who pursue driving pleasure, not for you. ”
"I'll recommend it to you when we make an SUV. ”
Lei Jun's analysis is very in place, Zhou Hongyi, as the boss, can't drive, and there is a high probability that he will choose a top-of-the-line intelligent luxury pure electric SUV.
So whether it is the top model of Geely and Great Wall, or the star car of new car manufacturers such as NIO and IDEAL? Or directly get the top luxury products of several million, let's wait and see......
However, what is certain is that no matter what Zhou Hongyi's new car choice, it will definitely cause a sensation. Because Zhou Hongyi confessed his three original intentions when he just revealed that he bought a car.
epilogue
"No matter what people think of my car sale, whether it is for traffic or performance art, I think that domestic new energy intelligent networked cars will far surpass foreign brands, redefine 'luxury cars', and become the first choice for ordinary consumers and entrepreneurs. ”
"So you are welcome to watch the live broadcast, and it is best to use practical actions to help charge domestic cars. “
In short, through this auction, Zhou Hongyi successfully detonated public opinion, so that more people began to pay attention to the spring of the development of domestic new energy vehicles.
It is believed that the choice of the new car of the cardinal leader will further lead the consumption trend and promote the domestic new energy vehicles to accelerate the occupation of the market.
After watching Zhou Hongyi's live broadcast of the car selling incident, what do you think in front of the screen? Welcome to leave a message in the comment area......
Resources
[1] [Daily Economic News] - "Zhou Hongyi Maybach sold for 9.9 million yuan! The market price is less than 1 million yuan, and I responded: I am confused"
https://www.toutiao.com/article/7362926135891591707/?channel=&source=search_tab
[2] [Mobile phone and news network] - "Zhou Hongyi sells Maybach 600 for domestic new energy!Domestic car factories queue up to send cars to Zhou Hongyi: 360 company downstairs is almost full of new energy vehicles, and the auto show can be held"
https://www.toutiao.com/article/7359499367609074239/?channel=&source=search_tab
[3] [Daily Economic News] - "Zhou Hongyi said in the morning that he would sell Maybach for a domestic new energy vehicle! Xpeng Motors issued a document in the evening: the car has been sent to the downstairs of 360 Company"
https://www.toutiao.com/article/7359235830218605091/?channel=&source=search_tab
[4] [Yicai] - "9.9 million shot off Maybach S600 Zhou Hongyi's live broadcast to sell cars in response to traffic controversy"
https://www.toutiao.com/article/7362894193738400267/?channel=&source=search_tab
[5] [Strait Metropolis Daily] - "Zhou Hongyi responds to the auction of Maybach: the starting price is 600 yuan, and the full amount will be donated to the Wang Xuan Foundation after the auction income tax"
https://www.toutiao.com/article/7362892256761692726/?channel=&source=search_tab
[6] [China News Network] - "Zhou Hongyi was "sent to the car by the overlord", claiming that "the rat fell into the rice tank"
https://www.toutiao.com/article/7361303236378509850/?channel=&source=search_tab
[7] [Mobile phone and news network] - "Nezha CEO Daniel Zhang: I want to buy Zhou Hongyi Maybach and give Nezha L owners a lottery! The price of the new car is 129,900-159,900, and the top match is Zhou Hongyi's "red version""
https://www.toutiao.com/article/7360895159074210315/?channel=&source=search_tab
[8] [Daily Economic News] - "9.9 million, he was the one who bought Zhou Hongyi's Maybach!
https://www.toutiao.com/article/7362949274021167643/
[9] [Daily Economic News] - ""I'm like a mouse falling into a rice tank, I don't know which one to eat!" "Car companies queue up to send a car to Zhou Hongyi: BYD arranges to look up to U8, Yu Chengdong and Li Bin send people to dock"
https://www.toutiao.com/article/7359552910767931930/?channel=&source=search_tab
[10] [Red Star News] - "Zhou Hongyi's Maybach Sold for 9.9 Million"
https://www.toutiao.com/article/7362871204186931727/?channel=&source=search_tab
[11] [Jiupai News] - "360 founder Zhou Hongyi posted another article on selling Maybach: our standards for defining luxury cars in the past are about to be subverted by China's new energy vehicles"
https://www.toutiao.com/article/7360980457221063231/?channel=&source=search_tab
[12] [The Paper] - "9.9 million yuan! Zhou Hongyi's Maybach transaction, half of the car circle arrived"
https://www.toutiao.com/article/7362880655305523764/?channel=&source=search_tab
[13] [Jiupai News] (account of "Wuhan Morning Post") - "Zhou Hongyi responds to the auction of Maybach 600: the starting price is 600 yuan, and the full amount will be donated to the Wang Xuan Foundation after the auction income tax"
https://www.toutiao.com/article/7362819481401328180/?channel=&source=search_tab