As the saying goes, the insider watches the doorway, and the layman looks at the liveliness.
He Saifei, a famous actor and Yue opera performance artist, denounced the chaos of "fighting for awards" in the opera industry at the "China Bangzi Conference", and for people in the opera industry and those familiar with the opera industry, they will know who she is denouncing as soon as they hear it.
On the one hand, there is the problem of some opera troupes desperately "fighting for awards", in order to win awards for political achievements, all funds and resources are wasted, and the new plays made by quick results (Shi Yihong) are not good-looking, no one can pay for it but lock it in the warehouse, and in the end, the money is gone, that is, He Saifei said, "what about the play, what about the money."
On the other hand, He Saifei did not say it but could hear it, around the awards, there are some "artistic gray production" and "circle culture" phenomena in the opera industry, which is more realistic and cruel than "only the award".
Insiders can understand and empathize, if laymen can't understand and see the excitement, it doesn't hurt, the problem is that some people use He Saifei's words to lead the rhythm of marketing, which is too much.
First, He Saifei did not deny the Plum Blossom Award
Many media use the title "He Saifei denounces the Plum Blossom Award", which is too unjust, she does not deny the meaning of the Plum Blossom Award at all, she is not used to the prize theory and the gray product behind it.
There is no problem with the plum blossom award itself, just as there is no problem with the Olympic gold medal, what is problematic is the "only award theory", "only gold medal theory" and a series of problems behind it.
For example, there is no problem with the Nobel Prize itself and the Nobel himself, most Nobel laureates have no problem, the problem is that some Peace Prize and Literature Prize winners have appeared in recent years, and you can't take the individual chaos of recent years to deny the entire Nobel Prize and the Nobel person.
In the same way, the Plum Blossom Award is no problem, the state has no problem setting up the Plum Blossom Award and the Wenhua Award, and He Saifei has not targeted these two awards and most of the award-winning actors and practitioners, this issue must be made clear, so as not to be led by some people.
Second, take advantage of marketing
After "He Saifei denounced the chaos in the opera industry" was on the hot search, some marketing numbers quickly found a marketing selling point, on the one hand, regardless of whether they understood He Saifei's words, they quickly echoed it, on the other hand, they immediately praised the traffic star they wanted to praise to death, as if relying on a traffic star could completely save the opera.
In fact, there is no shortage of stars in the opera industry, Li Shengsu, Shi Yihong, Zhang Huoding, Wang Peiyu their Peking Opera commercial performances are also difficult to find, and the vast majority of these famous audiences are real opera lovers, they not only know how to practice, but also really care about the development of the opera industry, and they will support them when they meet excellent opera actors like Zhang Junbo.
On the other hand, some cross-border traffic stars, their primary goal in engaging in commercial performances in the opera industry is to cut leeks rather than save opera, they do not have the heart and the ability.
The main problem is that most of the audiences of these cross-border traffic stars are not real opera lovers, they care about whether their idols are funny today and whether they make money, they don't care about the life and death of the opera industry, and even they wish that other Peking Opera celebrities could not sell tickets, and the money was good for idols to earn.
So, you will find a very interesting phenomenon, some people spend high prices to buy tickets for non-professional opera actors, hold cross-border idols, and then collectively online violence and idols have a competitive relationship with professional opera actors, do these people really love opera? No, they love idols.
Before they figured out who He Saifei was scolding, and maybe even He Saifei didn't know who he was, did they really care about the life and death of the opera industry? No, they are just taking the opportunity to engage in marketing to put gold on idou's face, and then facilitate idou to continue to cut leeks in the opera industry, of course, there must be a large number of marketing numbers for their gold owners to shake the flag and shout for their gold owners.
Third, suppress dissidents
In the various video and graphic comments on He Saifei's speech, comments accusing Jiang Kun of the Chinese Ququ Association, former chairman of the Ququ Association, and Feng Gong, the current chairman of the Ququ Association, are pouring in, as if the Chinese Ququ Association and the two presidents Jiang Kun Feng Gong hindered the development of the opera industry, as if He Saifei denounced the Ququ Association.
In fact, although opera and quyi both have the word "qu", the Chinese Ququ Association has nothing to do with hockey, varicose veins and curvature engines, nor is it directly related to the opera industry, let alone the "money and opera" mentioned by He Saifei.
The opera industry has its own association, and they and drama belong to the Chinese Dramatists Association, and the current chairman is Pu Cunxin.
However, the object of He Saifei's denunciation was not the Chinese Dramatists Association, let alone Pu Cunxin, because those who "fought for awards" were all local opera troupes, and these "money and plays" had little to do with Pu Cunxin and the association.
Since what He Saifei said has nothing to do with the Qu Association, why are so many people spraying Jiang Kun and Feng Gong on the Internet?
On the one hand, the fans of a certain rice circle do not have any cultural literacy, the degree of cognition is relatively low, their anti-intellectual characteristics determine that they do not understand what the relationship between the music association, drama association, opera, and quyi are, they only know one thing: which industry their idols cross across proves that which industry is going to end, and they all need idols to save.
On the other hand, a certain rice circle has long been brainwashed and educated by idou, and since idou treats Qu Xie and Jiang Kun as imaginary enemies, they obediently scolded Jiang Kun and Qu Xie under the baton of idou for ten years, even after Jiang Kun stepped down as chairman of the Qu Association.
Under the careful education of idou, as soon as they heard that there was an accident in the opera industry, they quickly planted it on the heads of the Qu Association and Jiang Kun, and even Feng Gong, who was the new chairman of the Qu Association for a few days, did not let him go, anyway, Idou has already pointed out the direction, whether it is right or not, it is right to scold Jiang Kun and scold the Qu Association.
In addition to the rice circle, there is also a kind of people, they know that He Saifei's words have nothing to do with Qu Xie and Jiang Kun, but they still deliberately write articles with rhythm.
For example, a reader questioned a certain author, the opera does not belong to the music assistant, the author replied like this: Don't break it, otherwise how can there be a topic, and it feels bad to write Pu Cunxin.
Seeing it, he knew that the chairman of the Chinese Dramatists Association was Pu Cunxin, but he himself knew that scolding Pu Cunxin not only had no traffic, but was also easy to be rebuffed by some netizens who liked Pu Cunxin, so simply scold Jiang Kun.
Another author, who is also an enthusiastic reader, pointed out the problem to him, the drama belongs to the dramatists association, and the music coordinator manages the art of music, but this author replied like this: It is not interesting to understand that people read articles and cut words.
Is this called "word picking"? The difference between qu art and opera is called word picking? Can your second and third aunt be confused? Isn't it just a bar short?
Compared to those anti-intellectual rice circles, these knowingly guilty authors are obviously more shameless.
It is a pity that He Saifei's heartfelt words were used as a marketing tool by some people, their attention was diverted, public opinion was biased, and in the end, it was not only the opera industry, but even the opera industry, and it was the small group of people who benefited.
In recent years, the public opinion atmosphere of several literary and art industries in China has been disturbed by some rice circles, from TV dramas to movies, from opera to opera art, from drama to variety shows, anyway, as long as there is a place where they love beans, cyberspace is always made into a miasma, whether it is good or bad things have become their marketing tools, and in the end good things are polluted and bad things are covered up.
Just like the chaos in the opera world, the chaos in the opera world and the opera world also needs to be rectified.