Do you know what a "trendy phone" is?
"Trendy mobile phone" actually refers to: the appearance design has its own unique style and design concept, and in terms of function can meet all the needs of contemporary young people. Of course, early "women's mobile phones", "fashion mobile phones" and so on can be attributed to it.
However, terms such as "women's mobile phone" have been regarded as a derogatory term for a long time. Lu Weibing revealed: Many people may not know that in the domestic mobile phone industry, the highest profit margin is not a high-end flagship, nor is it a thousand-yuan machine for entry machines. It is part of the "trendy model" and "women's mobile phone" of 2K-3K. It is known as "granary machine" in the industry.
This type of mobile phone has a lot in common: although the appearance design is good-looking, it will secretly castrate many functions, including performance, image configuration, details such as NFC, infrared remote control, dual speakers and so on. Relying on the information gap created by offline channels and shopping guides, enjoy the high dividends of "low allocation and high price", and contribute to the "granary" stably.
In the era when the mobile Internet was not yet developed, such mobile phones harvested a large number of ordinary users, such as "Duowei", "Candy SUGAR" and so on. However, with the development of the times, the shortcomings of such mobile phones such as weak performance and castrated configuration were gradually exposed, and later such small brands were gradually eliminated by the market.
However, nowadays, in domestic mobile phones, there are still similar "high-priced, low-configuration" models. In order to solve this industry chaos, Lu Weibing officially announced that it will set off the "dawn of new trend mobile phones" and open a new round of "involution" in this field, and this Xiaomi Civi 3 is the "first shot" to break the chaos.
This Civi 3 is an important step in the three generations of exploration and meeting qualitative changes. It is also the last piece of the puzzle for the comprehensive evolution of Xiaomi's mobile phone product array.
Lu Weibing explained what a "new trend mobile phone" is: unique design that leads the aesthetic trend + real and good-looking portrait photo performance and powerful performance. Only by doing so can we truly embody the true meaning of "popularity": the true self-expression of young people.
This Civi 3 features a custom Dimensity 8200-Ultra. This is a sub-flagship processor with excellent performance and very smooth daily use. At the same time, it integrates the functions of Xiaomi's image brain, and the image algorithm and photo experience have been comprehensively improved compared with the previous generation.
What do you think of this "dawn of new trend mobile phones"? Do you think Civi 3 will be a success?