Text|Sanwu
Editor|媸You
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A huge transaction occurred in the express delivery industry, which I believe is well known to many netizens, and on the evening of May 21, SF Group announced that its subsidiary had entered into an equity transfer agreement with Jitu Company.
And finally acquired Shenzhen Fengwang Information Network Co., Ltd. for nearly 1.2 billion yuan. This acquisition is undoubtedly a huge impact on the entire express delivery industry.
In just one night, Shunfeng sold his Fengwang Express to Jitu, and I believe that all netizens are no strangers to SF Express and Jitu Express.
For a long time, SF has been trusted by Chinese consumers with its excellent reputation and good business model.
And with the advantage of fast transportation speed, it is in a very leading position in the entire express delivery industry, and compared with other express delivery companies, SF's own advantages are very obvious.
The model of achieving profitability with only its own high income ratio has undoubtedly brought huge economic benefits to SF's daily operation.
However, at the same time, the lack of capacity utilization has also had a negative impact on long-term development.
From the data statistics of 2019~2022, it can be seen that SF's loading rate is only 40%~50%, which will form a large gap compared with the loading rate of up to 80%~90% of other express companies.
During this period, SF Express also realized the lack of its excess capacity, and in May this year, SF officially launched the field of cooperation with low-cost e-commerce, making full use of its spare loading space to achieve the optimal allocation of resources.
However, with the continuous expansion of SF's business, we can find that SF's business behavior may be the most serious of SF's many wrong strategic decisions.
Whether it is SF's previous involvement in cross-border e-commerce, convenience stores, or intra-city delivery and other services, it ignores that a company's capabilities are limited after all and cannot be in line with the operation laws of the market.
From the perspective of SF's own unique high-end express delivery, under the strong scale effect of enterprises, it has created a unique market scale, and it is difficult for other enterprises to follow suit.
However, if SF wants to enter the low-end parts market in this way, it will inevitably increase the cost greatly, and logically negate the concept of SF's transformation.
As the competition in the express delivery industry becomes more and more intense, the shortcomings of the common business model are increasingly exposed, of course, if you want to solve the current problem, the cut between Fengwang and SF has become inevitable.
Even in the case of Jitu's acquisition of Fengwang Express, SF can only accept this, and what needs to be thought about is how to use its own advantages to solve the problem of priority distribution.
And to maximize its own economic benefits, in theory, this is a huge challenge that is difficult to complete.
SF Split Fengwang can be said to be the wisest choice, completely dumping its "hot potato" to others.
More netizens believe that while clarifying its strategic direction this time, SF can make itself more clear about its future development direction.
While major companies have increased their investment in hardware equipment, SF Express is also constantly taking advantage of its preferential price and high reputation of express delivery quality to create its own "express dynasty".
Looking at the development of China's express delivery, whether from the high-end and low-end markets, SF Express has become a leader in the high-end express industry.
And with the fast-growing business express demand in the market, it has formed an almost unique market situation, and no express company can wrestle with SF in the high-end express market.
The emergence of franchised express delivery companies has broken the traditional price war and large-scale situation, and the current express delivery market should compete more with the quality of service and the comprehensive strength of express delivery companies.
In the previous 30 years of the development of China's express delivery market, the situation of several major express giants has been basically laid down, and the saturation of the express delivery market has made the competition in the future express industry develop in the direction of "oligarchy".
Express delivery is closely related to the life of each of us, and with the continuous efforts of other express delivery companies, the gap between the service quality and SF has gradually narrowed, allowing consumers to give more priority to price while choosing express delivery.
After all, no matter which express company's service quality is not a big gap, the competition between express delivery companies will inevitably further promote the development of China's economic market, and at the same time improve people's quality of life.
It can be said that the direct management business model has laid a solid foundation for the rise of SF, but the future decline of SF is also caused by the direct management system.
It is precisely because of the high cost of direct operation that it is difficult for SF to change its business model in a short period of time, and the gap with other express delivery companies is gradually narrowing, and whoever has a lower cost will occupy a dominant position in the future express delivery market.
For SF, in the future, it will inevitably gradually change its business strategy, more in line with the needs of the market, expand its own advantages, and develop into a franchised express delivery enterprise.
What do you have to say about this? Welcome to leave your opinion in the comment area!