When it comes to celebrity endorsement mobile phones, everyone must be the first to think of OPPO and vivo of domestic mobile phones, and star endorsements are one after another! I feel like I'm being substituted!
Apple's phones sell best without endorsements
Apple phones sell the best without endorsements, what is the reason? Compared with domestic brand smartphones, Apple does not ask for celebrity endorsements, even if it is just looking for stars to shoot an advertisement, and does not say that it is specifically looking for celebrity endorsements. For example, let's say find Dwayne Johnson to shoot a Siri ad. Apple's advertisements are divided into several different types, or introduce the functions of new machines or new functions, and the advertising content is directly demonstrated by Apple mobile phones, which is simply a picture that shows the performance of the product; In addition, there is also a photo function, Apple advertising content is mostly photos taken by well-known photographers or official photos, of course, the quality of these materials is very high.
Who doesn't know the Apple brand
In addition, the recent Apple released the HomePod ad (if you haven't seen it, go to the video site to search), when you think that the elements in the ad are synthesized by D animation, Apple presents us with a real effect state, which is really not too powerful operation. Apple phones usually hold a press conference before they go on sale, and of course Apple products ,—— Apple Worldwide Developers Conference (WWDC). Before Apple made the release, the IT websites speculated about Apple's new products, which is equivalent to giving Apple free publicity, who doesn't know the Apple brand?
The price of Apple's products is not very low
Apple's craftsmanshipApple's systemApple's service is great; The best advertising is word of mouth. If you want to get a good reputation from the public, the level of the product itself is naturally one of the best, just Apple can achieve. Now there are many TV series and movies with urban themes on TV, and many of the characters in them use Apple products; The main reason is that the price of Apple's products is not very low, movies or TV series appear, and at the same time improve the pattern of the entire film!
Who in the digital industry can compare to Steve Jobs?
Every time Apple products are released, there is always a scalper boom that pushes up the price. It is in this way that you get Apple's new products first, and you can always show off on personal social networking sites, such as explaining Xinglin Zhiying. Who in the digital industry can compare to Steve Jobs? Not yet. No wonder everyone says: Steve Jobs is Apple's best spokesperson. I also agree with this sentence, it is he who promotes the dominance of mobile phones. This is equivalent to the difference between a famous brand and a brand.
Famous brands are many brands endorsed by celebrities, but the brand is a brand whose strength and reputation can be recognized by the public, and Apple has achieved the brand.