British snack brand Wholesome Wolf Healthy Wolf, jerky food packaging design: an interesting makeover of the dried meat strip brand.
British snack brand Wholesome Wolf commissioned a rebranding and challenged the category stereotype of dried meat strips as a masculine snack, a convention currently followed by the vast majority of brands. Mother Design were tasked by British snack brand Wholesome Wolf to reinvent the brand, and challenge the category stereotype of biltong being a masculine snack, a convention that the vast majority of brands currently lean into.
We increased brand awareness by creating a clean and bold color palette and a set of illustrated icons to showcase different meat variants and flavors; The overall style is intentionally simple and familiar to clearly communicate the product and stand out on the shelf. The new brand finally repositioned Wholesome Wolf as a lean and delicious snack for everyone to enjoy.