Video | dimensional wall is broken! The "Bump World" of Kim and Kelly take you on a tour of Jing'an

"The dimensional wall is broken!" Near the National Day holiday, a video combining anime characters with a live tour of Shanghai Jing'an was launched online. From Minsheng Art Museum to shanghai circus "Golden Pineapple", from the Ferris wheel of Shanghai Joy City, to zhejiang road bridge, the "eye of Suzhou Creek". The two popular characters "Jin" and "Kelly" in "Bump World" lead the audience to quickly get an overview of Jing'an's new and old "Internet celebrity punch card", which is dazzling.

This is the first attempt of the "Seven Creation Society" born in Jing'an under the guidance of the Jing'an District Cultural and Tourism Bureau. The two characters are original works from the incubation of the Seven Creations Society.

The original anime images "Jin" and "Kelly" lead the tour of Jing'an as a travel blogger, and on the basis of the original anime character settings, more people have been added according to the history, culture and ruins of Jing'an, making it more in line with the cultural atmosphere and historical traceability of Jing'an. "Jin" is a diligent and inquisitive Haipai student, and "Kelly" is a water town girl of the Qinggui family, which is in line with the historical accumulation of Shanghai's Haipai culture and Jiangnan culture.

The overall design of the film adopts a combination of real scene and animation to show the cultural style of Jing'an, focusing on the natural natural museums, historical buildings, red tourist attractions and related characteristic industries in Jing'an. Combine virtual idols with real cultural spaces to create a more youthful Jing'an cultural tourism brand.

Each city has its own unique style and soul, through the excavation of cultural content, customized IP image, can enhance the recognition of cultural tourism brand. It makes urban tourism more affinity, and gives new emotions and meanings to natural museums, historical culture and culture.

According to the person in charge of the "Seven Creation Society", this attempt is also a practice of the brand's concept of "living to create the world". At present, the company gathers excellent animation, games, film and television, IP incubation, derivative licensing and development and other whole industry chain layout capabilities, from original animation to derivatives development, to mobile game production, and then to the combination of offline formats, "Seven Creation Society" is moving towards the whole animation industry chain, and gradually growing into a cultural and creative landmark in Jing'an.

As an original IP project in Shanghai, "Bump World" has been incubated for five years, attracting the attention of a large number of teenagers with its unique art style and the theme of bloody adventure, and the current number of IP derivative sales leads the Taobao animation category. In 2018, the animation of "Bump World" has successively landed on more than 100 TV stations across the country, entered thousands of households, and won the silver award in the brand management category of "Excellent Original Animation Works Copyright Development Incentive Program" held by the China Copyright Protection Center. With the continuous deepening of production, the animation and games of "Bump World" have also entered overseas regions such as Japan, Russia, Vietnam, Cambodia and so on. The animation has received more than 800 million plays in total, and the comic has received more than 500 million hits, and its influence has further crossed the border, and it has cooperated with well-known brands such as Coca-Cola and Chinese Pencil. Nowadays, Bump World has become one of the most popular domestic IP of the post-00s, and will continue to produce more high-quality content in the future.

Let's follow Jin and Kelly to start the journey of Shanghai Jing'an that breaks through the dimension and spans generations.

Author: Huang Qizhe

Editor: Guo Chaohao