Beijing Business News (reporter Zhao Shu commented on intern reporter Wang Ao) On September 27, Zhu Wei, chairman of Guizhou Alcohol, posted a "Not good, Green Wine is angry." Apologies to The Green Wine Group! And attached is the article of guizhou green wine group (hereinafter referred to as "green wine") letter map. As soon as the article was released, it caused heated discussions from people inside and outside the industry, and some netizens commented, "Zhu Dong has long negotiated with Qingjiu, and now it is just a bundled marketing stage." ”
It is worth mentioning that in addition to apologizing for green wine, Zhu Wei also announced that in the next two years, no less than 500 million yuan of advertisements will be placed every year for the national revival of famous wine brands such as Guizhou Alcohol, Zhijiang and Green Wine.
Zhu Wei's apology caused a heated discussion in the public, and on September 20, just five days after Guizhou alcohol officials announced the acquisition of Sichuan Linlang Liquor, Zhu Wei announced that he would also acquire another company. Since August 4, Zhu Wei announced on his personal social media account that the "merger and acquisition" model will be opened in the second half of the year, and Qingjiu has appeared on Zhu Wei's personal social media account many times, even after the official announcement of the merger and acquisition of Sichuan Linlang Liquor, Zhu Wei still mentioned Qingjiu many times, and the rumors about Guizhou Alcohol's acquisition of Qingjiu have intensified. Industry insiders also said that it is not excluded that Zhu Wei may use this letter for suspense marketing.