Before you read this article, please click "Follow", which is convenient for you to discuss and share, and can bring you a different sense of participation, thank you for your support ♥
Text/Throughout human affairs
Edit/look at human affairs
preface
DJI drones
Now is an era of economic globalization, and all countries should safeguard the development of multinational corporations as the main force of modern enterprises.
This is not only for our own interests, but also for the stability of the global economy.
However, there are always countries that are restless and rely on their status as world hegemons to suppress the survival and development of enterprises in other countries.
As we all know, with the rise of the mainland in the field of science and technology, the United States is increasingly jealous of the mainland.
Not only in chip semiconductors and other technologies to the mainland neck, but also deliberately to sanction mainland companies and restrict their overseas development.
However, there is a kind of humility in Chinese bones.
First, there was Huawei's righteous and awe-inspiring national integrity, and now there is a DJI, which is directly against the United States.
Huawei
The United States is really riding a tiger now, lifting a rock and shooting itself in the foot.
American Shadow
In fact, for a period of time, mainland enterprises have been trying to survive in the shadow of the United States.
Semiconductors and chips are arguably the most important technical materials of modern technology.
Energy, medical, military, many aspects are inseparable from semiconductor technology.
The United States is not the only country in the world with semiconductor technology, but only the United States can produce high-end chips.
Therefore, the United States vainly tries to control the mainland through chips and suppress the mainland's independent scientific research.
For domestic companies, the United States also has an "entity list", and every year many Chinese companies are put into the "entity list" for export control.
Since Biden took office, the targeting of the mainland has fully shifted to technology.
In recent years, the Biden administration has continuously smeared and suppressed China through geopolitics, abuse of export controls and other behaviors.
Join some U.S. allies to blockade China.
Directly jam the neck at the source of China's semiconductor technology research and development, so as to ensure the technological hegemony of the United States.
In 2018, the United States added Huawei to the Entity List, restricting the sale or transfer of technology to Huawei.
For Huawei, which relies on American chips, it is tantamount to a heavy blow.
Ren's eldest daughter, Meng Wanzhou, was also arrested in the United States.
In the following four years, the United States relentlessly suppressed and sanctioned Huawei.
European countries, such as the United Kingdom, have also banned 5G entry.
China Daily published an article
However, Huawei did not bow its head, but stepped up the research and development of chips to improve its independent innovation capabilities.
In nine months, 110.5 billion yuan was spent on chip technology research and development.
Spending a whole year's earnings and not bowing to the United States is enough to see Huawei's boldness and determination.
And the United States has encountered a hard stubble this time, that is, DJI.
DJI
As an authentic Chinese enterprise, DJI can be said to be the leader in the field of drones.
In the global civil drone market, DJI occupies 80% of the market share, and in 2022, DJI's revenue will also reach 170 billion, which can be described as a global hegemon.
DJI drone data
DJI's current status is not unrelated to the fact that it single-handedly created the affordable drone market.
Before the advent of DJI, aerial photography relied on helicopters or even hot air balloons.
Drones are not something that can be easily afforded, they are a luxury that only rich people can play.
However, DJI has developed products that only cost a few hundred dollars, which makes it affordable for many consumers in Europe and the United States.
DJI is not only cheap, but also technically unfinished, and every new product comes with a new technology.
The U.S. and Israeli militaries even purchase in large quantities.
When Notre Dame Cathedral in Paris caught fire, DJI also helped the local fire department to rescue it, which prompted DJI to brush a wave of faces around the world.
DJI also quickly gained a foothold in the global market, even once occupying 76.8% of the market share of the US drone market.
DJI market share
However, the United States just can't see the rise of Chinese companies, and DJI's development has obviously moved the American cake.
Just like sanctioning Huawei, the United States has added DJI to the Entity List with some grandiose reasons, such as far-fetched excuses about threatening national security.
Just recently, it sued DJI for infringement and demanded that DJI pay $280 million in patent fees.
What kind of patents does this money receive?
First, the complaint was filed by the US-based Textron Group, which claimed that DJI had infringed on Textron in hovering technology.
However, hovering technology for drones and helicopters is fundamentally two different things.
The algorithm used by DJI is less difficult to adjust, while the hovering technology of Textron helicopters is difficult to operate.
What's more, if you want to trace it back, it is not necessarily who infringed on whom.
DJI already used similar technology in 2009, however, Textron's patent was only registered in 2011.
DJI argued, but it still couldn't compete with the Americans on the jury.
The U.S. jury unanimously favored Textron.
However, DJI is not a character that can be slaughtered, if you are so frightened by the United States and afraid, DJI will not be able to break into such a large global market.
The attitude given by DJI is - refuse to pay, even if I withdraw from your US market, I should not pay me, I will not let you get a point.
Some people may sing: People in the United States still send you a drone, don't orgasm.
This is really not a self-climax, the United States is really worse than this one drone.
DJI used to have an American partner called GoPro, which specializes in action cameras.
Action camera GoPro
The DJI drone carries GoPro, and the two originally worked well together.
However, GoPro is not enough to swallow the elephant, and even wants to take two-thirds of the cooperation profits.
Can DJI endure? So the two gangs scattered in two.
Gopro's heart came up, and he began to make his own drone, and the product he launched was called karma (Buddhist language: cause and effect, karma)
Gopro probably came up with this name to tell DJI that if you don't give in, then I'll make a brand to drive you out of the market.
However, GoPro's rosy disillusionment was shattered.
Since the founders love extreme sports, they do not understand ordinary consumer preferences.
This has led to extremely high pricing and poor workmanship.
The first batch only sold 2,500 pieces, and there were quality problems, and all of them were recalled.
At the same time, DJI has launched a very innovative series.
The revolutionary Mavic (Royal Series) can be directly interconnected with smartphones.
It also has functions such as automatic return to home, which greatly reduces the threshold for beginners, which also attracts many new fan groups.
Drone enthusiasts also affectionately refer to this series as the royal sister.
It is convenient, the price is low, and the cost is less than half the cost of GoPro, and it is easy to crush GoPro.
After waiting two years, GoPro directly shut down the drone line.
There is also a slang term in the United States called "karma is a bitch."
Translated into our Chinese, it is heavenly reason, and retribution is not happy.
Come out to mix, sooner or later you have to pay back, GoPro's greed has also coped with his current fate.
At its peak, GoPro's market capitalization reached $15 billion, but it has now shrunk to $750 million.
Let's be honest, can the United States create a drone like DJI?
The answer is yes.
However, in the same price range, product iteration speed, and stable quality, DJI beats all products at the same price.
For the same performance of the product, DJI needs 100 pieces, and the United States may need more than 10,000 pieces.
DJI's advantage is that it gives ordinary consumers the ultimate experience at the ultimate price.
The United States can build excellent drones, but it cannot meet the drone consumer market.
And DJI's crushing in terms of cost performance is also the reason why the United States can't wait to reach out and suppress DJI.
However, DJI's technology is DJI's strength, and I am not afraid of you at all.
It's a big deal, you will completely let me ban sales in the United States, see if my DJI has to rely on your old beauty, or the old beauty depends on DJI.
Chinese companies
There is nothing we can do about America's neck behavior.
The only thing you can do is to learn like DJI and improve your strength.
At present, the deadliest thing that the mainland is suppressed by the United States is chip technology, which also brings challenges to the mainland.
Made in China
It is imperative to go all out to improve chip technology.
First, China needs to strengthen its own scientific research capabilities.
Especially in key core technology fields, we must make breakthroughs and innovations, and only by achieving self-sufficiency can we not be controlled by others, reduce dependence on foreign countries, and even let foreign countries become dependent on us.
Enterprises should step up scientific and technological innovation, and the state can also provide appropriate financial support or tax incentives to stimulate the vitality of enterprises.
It is also necessary to strengthen personnel training.
In fact, the mainland is a big country with talents, and there are not many outstanding talents.
But the treatment of talent may not be enough.
I saw a news before, an expert in the aerospace field was countered by 100,000 US dollars, in addition to his own lack of firmness, does it also show that the mainland still has deficiencies in talent treatment.
Therefore, if you want to attract more talents to invest in the field of chip research and development, we should improve talent welfare, so as to provide more talent protection for China's chip industry.
In addition, the domestic market should be expanded.
The mainland is not unable to make chips, as long as it promotes the upgrading of the chip industry, strengthens the construction of intelligent manufacturing and automated production, it can improve the manufacturing level of domestic chips.
So as to increase local demand, promote domestic companies to use domestic chips, and slowly reduce dependence on foreign chips.
Appropriate policy guidance can also be carried out to increase the market share of domestic chips.
And in the face of the sanctions imposed by the old United States on mainland enterprises, we cannot sit still.
For Lao Mei's shameless behavior, we should also start to counteract.
Just recently, in order to safeguard national security, the mainland directly launched a review of Micron, the largest memory chip manufacturing company in the United States.
Since you are limiting semiconductors, we are going to fight back.
According to the Financial Times, Micron's market value is likely to lose billions of dollars after China announces the review.
At the beginning, Micron cooperated with the US government to suppress the mainland's chip semiconductor industry, and was also one of the initiators of the Huawei incident, and it is normal for such a company to conduct a security review by the mainland.
Lao Mei's attempt to decouple from China's economy and remove China from the world market is itself wrong, not only goes against the historical trend, but also affects global economic development.
This kind of thinking that clings to geopolitics is destined to fail, and will only make the old beauty be left behind by the trend of the times.
And for the blockade of the United States, our country will only accelerate the improvement of its own strength.
At the beginning, the United States blocked the global positioning system against the mainland, so the mainland made Beidou.
Since the 90s, the arms embargo on the mainland has begun, so the J-22 stealth fighter, Fujian aircraft carrier, etc. came into being.
Limiting the continent's controllable nuclear fusion research, the mainland independently developed the Eastern Hyperring.
Although in the short term, the technical blockade of the mainland by the United States will hit enterprises.
However, in the long term, it can promote the development of some industries in the mainland in the long run.
The blockade of the United States has stimulated the development of the domestic industry.
It is believed that chip technology will also achieve breakthroughs.
epilogue
The president of the Chinese Academy of Sciences has previously mentioned that the list of necks of the United States should be turned into a list of scientific research.
This idea is correct, in the face of these technical barriers, the mainland should increase its horsepower to break through innovation.
However, scientific research is to sit on the cold bench for a long time, and it may not be effective in the short term.
Therefore, neither enterprises nor the public should be discouraged, and the state should actively support it.
I believe that one day, the mainland will not only have one DJI in the field of UAVs, but thousands of DJI in various fields.
It will never be suppressed again.