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Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

author:Golddown
Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

Cashmere industry dynamics

1

The thousand-yuan down jacket was unqualified and unpacked and transferred for preparation, and the H&M affiliate was fined

Recently, H&M's affiliate Haynes Morris (Shanghai) Commercial Co., Ltd. was fined 66,000 yuan by the Beijing Xicheng District Market Supervision Administration for selling unqualified down jackets, unpacking and transferring samples, and confiscated illegal property and illegal gains of 8,757.32 yuan.

The reason for the penalty shows that the parties had previously entrusted a Suzhou garment company to produce a total of 89 down jackets, and the trademark was COS. The parties used a total of 32 of the above-mentioned products for sale in 3 branches in Beijing, with a sales price of 1,750 yuan per piece. As of November 21, 2022, the parties sold a total of 7 of the above products, deducted the cost of commissioned production, paid taxes, and the parties made a profit of 8,757.32 yuan.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

Some of the unqualified products sold could not be recovered, and a total of 27 remaining products were stored in the business premises of the parties. In January this year, when law enforcement officers carried out on-site inspections, they found that the samples handed over to the parties had been opened and transferred, and the parties confessed to the fact of unpacking and transferring.

The above-mentioned products of the parties violated the relevant provisions of the Product Quality Law of the People's Republic of China, and the unpacking and transfer of samples violated the provisions of the Interim Measures for the Administration of Product Quality Supervision and Spot Inspection.

Source | Sky eye check

2

The performance was sluggish, and the Bosideng store suddenly "changed the door" to sell silk

Following the "wave of store closures" in 2014, Bosideng seems to have suddenly "changed its doors" recently. Recently, the Bosideng store located on Wenhua West Road, Lixia District, Jinan City, has become a "Hangzhou silk" specialty store, causing many citizens to stop and watch.

According to the store clerk, the sign at the door was only temporarily pasted and not renovated. "It's a short-term rental for a few months, and in October it will change back to Bosideng." The clerk said that spring and summer are the low season for down jackets, and sales are not guaranteed, so the owner of Bosideng rents out the store for a short time.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

"This practice is common within the company and the company knows it." The store manager of the Bosideng Wenhua West Road store introduced that they are directly operated stores of Bosideng, and because of the sluggish performance, they rent the store for a short period of time to save rent costs. More than 200 Bosideng stores do this every spring and summer, within the company's limits.

After inquiring, it was found that there are indeed many Bosideng stores listed for rent across the country, and the term is basically short-term rental. For example, the Bosideng specialty store in Pujiang Port in Chengdu is listed for rent on a platform in the same city, the price is 30,000 yuan / month, the rental method is short-term rental or joint operation, and the starting lease period is 5 months.

Source | Speedleopard News Network

3

In April this year, Duck Duck began preparations for the 618

"In the past two years, because of the epidemic, we have been more passive in stocking and logistics. As a down jacket business, this is also the first time in recent years that we have carried out off-season promotions without worries. ”

"We expect sales of 618 ducks to increase by 30-40% year-on-year this year." Xu Mingjie, head of e-commerce operations of Duck's official flagship store, said that since April, they have begun to pull suppliers and dealers to prepare for 618.

In terms of product preparation, 618 is not only a key node for down jacket off-season promotion and inventory sales, but also a period of intensive new and new models for down jacket merchants, which will create explosive models for the autumn and winter in the second half of the year and provide the necessary product incubation time and traffic resources.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

Xu Mingjie revealed that from the perspective of business operation since the beginning of the year, the growth of this year's business is significantly better than last year. In 618 this year, the platform provided many policy supports to ducks and ducks, such as down category traffic instillation and new product creation resource locking, which also made ducks feel the protection of real rights and interests.

At the new product level, Duck Duck will upgrade 10 series on the basis of last year's 7 series, and the overall stock level has also increased by 20-30% year-on-year, reaching a million-level stock scale, and the marketing budget has doubled compared with last year.

At the same time, in order to better grasp the outbreak period of 618 this year, Duck Duck has successively carried out proactive management since April, requiring suppliers to pay more attention to consumer services, do a good job of goods in advance storage, and ensure that 618 achieves early delivery.

Source | E-commerce online

4

The industry "huddles" to lead the new trend of meat and duck consumption

In response to the high-quality development of the meat and duck industry, New Hope Liuhe joined hands with six enterprises, including Qiangying, Yike, Shengfeng, Daqianhong Industry and Leshou, with the theme of "New Style of Meat and Duck, Healthy and Good Ingredients", to hold a joint exhibition of meat and duck enterprises at the 20th China International Meat Industry Exhibition, setting up the scene experience of the whole meat and duck industry chain, the presentation of meat duck development culture, the display and tasting of meat duck innovative products.

"From the perspective of the impact on the industrial chain, the six companies participating in this exhibition account for almost half of the domestic meat and duck industry." Liu Jiqing, president of New Hope Liuhe Poultry Industry BU, said, "In fact, more companies want to participate, but in the end, due to the limited space, there are some regrets. ”

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

In Liu Jiqing's view, the mainland meat and duck industry still has a lot of room for development, first of all, because China has mastered sufficient germplasm resources in recent years, and will not be "stuck in the neck" like some other livestock and poultry industries. Secondly, the growth efficiency of meat ducks is high, and the cost of meat making is relatively low.

Liu Jiqing also believes that in the future, China's meat and duck industry can go to the world - in addition to further expanding the export of duck meat products, the mainland's down supply also has a unique advantage. In 2022, about 4 billion meat ducks will be slaughtered in the mainland, which, together with 6.1 billion white-feathered broiler chickens and 3.7 billion yellow-feathered broiler chickens, constitute the main source of poultry meat consumption in China.

Source | Pasture, New Hope VI and Poultry

5

Shipments from China increased by 27%! U.S. import volumes continued to rise in April

On May 8, U.S. research firm Descartes Data showed that imports from all U.S. ports totaled 2,020,197 TEU in April, up 9% month-on-month and up 5% from April 2019. Chris Jones, the company's vice president, said the data showed "consistent with pre-pandemic sales seasonality."

Container Trade Statistics (CTS) publishes global ocean carrier volume data showing the same upward trend as Cartesian data. It released March data on May 8, showing that global sales picked up to August 2022 levels and North American imports, including Canada and Mexico, rebounded to September levels.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

Since September 2022, weaker inflows of goods from China have had a significant impact on U.S. imports. Chris Jones said the downward trend was "significantly reversed" in April. According to Descartes, U.S. imports from China increased by 156,563 TEU in April compared to March, up 27% month-on-month. And the growth from China is much higher than any other country.

The National Retail Federation (NRF) issued a more cautious statement than Descartes. In releasing its latest import data on Monday, the NRF highlighted the current downward trend compared to the 2021-2022 peak, uncertainty about the future, and a bearish outlook for the peak season.

In April, mainland textile and garment exports continued to grow year-on-year. Among them, the export of clothing in the month increased by 14.3% year-on-year, driving the cumulative clothing export from negative to positive, and the overall decline in textile and garment exports further narrowed.

Source | Outbound shipping, where to ship, one shipping

Brand Daily Newsletter

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

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Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

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It is worth noting that Milbank apparel has lost money for four consecutive years, but turned a profit in the first quarter of this year, with a net profit of more than 43 million yuan.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

UNIQLO Japan's same-store sales rose 1.7% in April, and total sales, including online sales, increased 5.9%, according to Fast Retailing's latest earnings report, mainly benefiting from the best-selling of the spring/summer clothing series that followed the trend.

During the reporting period, UNIQLO closed 9 stores while adding 14 stores in Japan.

Down jacket failed, H&M affiliate fined / Bosideng suddenly "changed the door" to sell silk

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