Rhino Entertainment Original
Text|Nam Rumin Editor|Park Fang
Xu Laowei's new film "The Legend of the Condor Heroes" has brushed the screen, and the screen inside and outside the circle has basically brushed the screen!
This kind of screen brushing more reflects the industry's yearning for large projects and head projects, especially after experiencing the comprehensive collapse of the May 1st "piece of sea tactics", which further confirms the theory that only head projects can carry the market. Nowadays, the combination of big director + big IP is a very firm credit endorsement. And the addition of the super top Xiao Zhan is undoubtedly the fuse that really ignites the topic.
Tsui Hark's Jin Yong dream
How much does Tsui Hark want to remake Jin Yong's classics? As early as 2014, it was rumored that Tsui Hark wanted to put "The Condor Heroes" on the big screen, but due to various unfavorable reasons, it led to repeated lags and was completely stranded. But Tsui Hark was not discouraged and immediately targeted Jin Yong's other classic "The Legend of the Condor Heroes". This time it has finally officially surfaced.
As early as January 2023, on the film filing, Tsui Hark's version of "The Legend of the Condor Heroes" was prominently listed. Many clues can already be seen from the filing information. For example, the title of the film "The Legend of the Condor Heroes: The Great Hero" also means that the project should be a series, and it is said that this time it will be a trilogy, just like Tsui Hark's other series "Di Renjie". In addition, the film is filed by China Film, and it is directly prepared, with a certain state-owned component.
Very quickly, the filing information of the film was released on March 1, and now it is only more than 2 months before the release, and the start of the project has been officially announced, and the lineup has been coded, which is enough to show that the preparation time of the film has been a long time, I believe that it will be ushered in in the start in the near future. As such a top-notch, even well-known IP, this time on the big screen, there are undoubtedly many highlights.
However, although "The Legend of the Condor Heroes" has been repeatedly put on the TV screen, there are countless drama versions, but few movie versions appear, after all, this kind of large-scale novel is more suitable for the creative expression of TV series. And this time it appeared in the specifications of a movie, which is still very refreshing. Of course, with the participation of the old monster Tsui Hark, I believe that there will be a strong quality control ability.
Needless to say, this kind of recognition of the IP, will definitely attract the attention of a large number of audiences, of course, relatively, there are also certain disadvantages. First of all, the audience is too familiar with the content, "so familiar there is no need to go to the theater to see it again", there will be audiences with this concept, and the classic first, whether it is the most classic 83 version, or the various remakes of Rotten Street, undoubtedly put pressure on the latest remake.
The other is the trade-offs that need to be made when adapted into a movie. If you create according to the original, you lose the novelty, after all, the audience is too familiar; If you make a large-scale creation, you are afraid of labeling it as "magic modification", and the audience will not necessarily buy it, which is actually a problem faced by all big IP adaptations. Of course, after preparing for so long, I believe Tsui Hark has found the answer to the remake.
Head IP+ Top Flow Mode Reproduction?
The reason for ushering in a wave of amazing screen brushing and hot searches is actually mostly from the blessing of the top Xiao Zhan. But Rhino Entertainment found that this is not the big move of the year? That is, the combination of head IP + top traffic. You must know that this much-criticized combination was once a stormy match, and it was also the most sought after by capital. Of course, there are many negative factors behind it. In short, with the help of the platform "The Legend of the Condor Heroes", the long-lost head IP + top stream mode is back.
In fact, this mode has appeared more in past dramas, and it is relatively more suitable for the configuration of the drama, after all, it is a game that is really supported by traffic. But movies are completely different, the rules of the game of TOC must ensure that every audience is satisfied, which also has higher requirements for content, so in the film field, the configuration of head IP + top stream is relatively less.
(Some head IP+ top stream mode movies)
Judging from the data, this model has indeed been successful in some works in the past. Including the combination of top IP "Tomb Robbery Notes" + Luhan, it got a box office volume of 1 billion +, and the two sides complemented each other, each with huge traffic, and finally achieved success with blessing. But more often than not, the results were mediocre, and the traffic was greatly discounted in the movie path.
In fact, as early as more than ten years ago, Li Yuchun debuted, it was imagined that she had 50 million fans, which was equivalent to 1.5 billion box office, which is an amazing idea around 2008. Of course, there is a huge gap between reality and vision, even a hundredfold gap, but there are always people who have such ideas.
As a high-threshold entertainment method starting at 40 yuan, the greater threshold is actually in the time level, including the theater scheduling level, which ultimately leads to the flow of traffic, its efficiency is far less than that of dramas or goods. Therefore, the movie quotes the top stream has always been a hedge and game of traffic and risk, that is, how many people are willing to pay for you, there are 10 times more people who match you and give up because of you.
The traffic advantages brought by the top IP itself are also overestimated. It's already 2023, and I believe that those who once hoarded IP madly in 2014 and 2015 are either bankrupt or repentant, and the result is that more than 90% of the IP is still undeveloped, and the value is only 10% of what it used to be. Content is the primary productivity, but IP is by no means the primary productivity.
Therefore, when the head IP meets the top traffic, today's audience is afraid, as if they have been vaccinated everywhere. As you can see in the list, the ceiling of Douban is only 5 points, and most of them remain stable at 4 points+, which is the real feedback given by the audience. So, for a long time in the past, this combination almost disappeared.
Now, with Tsui Hark's new version of "The Legend of the Condor Heroes", it has once again sacrificed the previous big move, and its chemical reaction is also as expected, which is very considerable. Maoyan wanted to see it in one day and bombarded 30,000+, Taoqiao ticket also got 30,000+ people, such outrageous data, and then compared with the current sluggish film market, it is completely the existence of dimensionality reduction strikes.
The advantages of "The Legend of the Condor Heroes" are also disadvantages to some extent, the two complement each other, it is destined to have high pre-sales results, opening performance, but it is also destined to be controversial. Of course, with Tsui Hark's personal operation, it may allow the film to get rid of the 5-point ceiling of Douban, but on the road to challenging the classics, it is itself full of infinite thorns.
At present, the market is sluggish, domestic films are not good, Hollywood is greatly degraded, naturally need a project of the level of "The Legend of the Condor Heroes" to boost morale, and its first appearance appears in an extremely top mode, accompanied by controversy and topics, perhaps this is what the film side wants.