Recently, I have rarely read professional books on entrepreneurial marketing, but I have dabbled in all walks of life and seemingly recreational reading materials, because I believe in one truth: any learning, even if it is far apart, let go of the view, is actually the same, can learn from each other.
For example, Huang Yao's cow nose.
Who is Huang Yao?
What is a cow's nose?
Please see Li Ji'an Entrepreneurship and "New and Peculiar Entrepreneurial Projects Encyclopedia" (also known as "China Entrepreneurship and Wealth Projects") electronic magazine (WeChat public account self-media) business sea hook sinking, gradually distinguished.
In the 30s of last century, it was the golden age of comic book development, and the three comic characters of Huang Yao's "Bull Nose" and Ye Qianyu's "Mr. Wang" and Zhang Leping's "Sanmao" were listed as the three major comic "stars" in the Chinese comic industry at that time.
Mr. Huang Yao (1917-1987), formerly known as Huang Songtang, is a famous cartoonist, writer and educator, he is the pathfinder of China's contemporary cartoon industry and the innovator of Chinese humorous comics.
In 1935, in order to promote domestic products and educate children, he created and published the "Bull Nose" comic image, praising the kindness of the characters, exposing the ugliness of human nature, laughing and scolding, changing forms, and becoming famous.
It is said that Shanghai citizens at that time read the "News" every day, often first looking at the "bull's nose" and then the news, which shows the popularity of that year.
"Ox nose" is a typical Chinese gentleman, with a robe, black coat, and a large round face. The ears, eyes, and nose are arranged in five small circles, and the strokes are too few to be less.
Particularly commendable are his four hairs. When happy, hair floats up; When angry, hair stands on end; When nervous, the hair trembles; When you're sad, your hair hangs down. It is amazing to use hair to help express emotions and express attitudes.
Logically speaking, "Bull Nose" is so famous, Mr. Huang Yao, you can continue to draw your comics step by step. But he felt that the influence of the bull nose was not enough, and he had to work hard for it. The next two things he did were what made Li Ji'an's entrepreneurship even more amazing.
1、
Mr. Huang Yao hopes that the manga image of the cow's nose will be easier to learn, so simple that even children, the elderly, and women who can't usually draw can draw it at will. So what to do?
He summed up the technique of "drawing a cow's nose in five steps", and compiled it into a recipe, which was preached everywhere at every meeting and widely taught: one circle (the outline of the face), two horizontal (eyebrows), three points (eyes and mouth), four straight (hair), five circles (ears, glasses and nose).
2、
"Five steps to draw a cow's nose" is not enough, Mr. Huang Yao specially wrote and published an art textbook "Ten Lectures on Ox's Nose", which took no trouble to detail and further established the brand image of "Ox's Nose".
Li Ji'an is not good at painting, I tried it, five steps really drew a cow's nose, it is really simple, because of simplicity and popularity, because of popularity into people's hands, into people's hearts. Sure enough, the road is simple.
Huang Yao's bull's nose, my business sea hook sinking, I did not expect to hook out two entrepreneurial marketing golden ideas, as well as Mr. excellence, endless entrepreneurial spirit.
Any learning (industry), even if it is far apart, is actually the same and can learn from each other. Such connections often give people a sense of openness, and such references often have unexpected effects.
I and other entrepreneurial marketers,
When choosing the good and following the past, the past and the present.
「About the author」
Li Ji'an started a business, specializing in entrepreneurial projects, and led the planning of the public account self-media of "A Trick for Entrepreneurship", the electronic magazine of "New and Exotic Entrepreneurial Projects", and "72 Wonderful Ways to Find Entrepreneurial Projects Quickly". If you have any comments or suggestions on this article and civilian entrepreneurship and marketing management, you are welcome to have a fierce confrontation with me.