I never expected that the tea of "thick eyebrows and big eyes" also betrayed consumers!
First, it was found that the raw materials were expired, and then the whole spider was drunk from the milk cover, and then 36 problem stores were found by the relevant departments.
The milk tea circle is full of IQ tax, naixue, a little point, Fushimi Momoyama and other brands are inflated in price, but the materials are not necessarily high-end atmosphere on the grade. Since all brands can't guarantee the quality of drinks, I choose to drink 5 yuan of Michelle Ice City.
1
You order milk tea at home, and when you receive the goods, will you tear open the wrapping paper to see what is inside?
If you are not careful, there will be "surprises".
A customer in Ningbo, Zhejiang Province, placed an order for a hundred tea dishes, casually opened the milk lid box, but found a complete spider lying quietly in the box. Judging by its appearance, this is a male brown-striped spotted tiger, acaciae, who jumps short distances to catch small insects. It should have spent a short life bouncing around, but somehow died in the sweet.
Customers were frightened to immediately report to the relevant departments, although the tea baidao side is negotiating compensation of 600 yuan, but still insisted that no foreign objects were found in the process of drink production, and also stressed that customers did not reflect it for several hours after receiving the goods, vaguely questioning whether they were blackmailing money.
After the matter was reported, many netizens shared their "surprise experience" of buying tea. Eating cockroaches, eating plastic, eating fruit flies, eating hair, eating rope, most of them have the truth, it is really difficult to use "are you maliciously slandering" to argue.
Of course, it is not only the tea family that drinks the "surprise", it can be said that almost the entire milk tea circle has food safety problems.
2
In sharp contrast to poor quality control, the price of milk tea is rising.
It's just a drink that exists as a foil, but now it seems to want to go the high-end route. Brands such as Neixue and Xicha are often 30 yuan a cup, and the raw materials are still all kinds of fruits, tea and cream. The brand side only needs to make good use of overlapping words and give a sweet and greasy name - "raw coconut milk jelly", "thick taro puree treasure", "succulent mango manna", and then with marketing, it can sell at a high price.
Autumn is here, what to eat?
In the past we replied that we should eat crabs, and now we answer: we should drink the first cup of milk tea in autumn.
This is the power of marketing, which is subtly changing consumer perceptions.
You will think that sweet girls should have a cup of sweet milk tea, not that girls really can't do without drinks, but one hundred and eighty hot searches, overwhelming Amway tweets and beautiful women to instill ideas in you.
At the same time of crazy marketing, some milk tea shops use expired raw materials to fool customers, drinks mixed with foreign bodies are not self-aware, heavy gimmicks light quality, with a fluke mentality, do not put the safety of consumers in mind.
However, young people who are harvested by the IQ tax always have a day of awakening.
3
The awakened young people saw the truth of "all the evil people in the milk tea circle" and finally chose to drink Honey Snow Ice City.
Nothing else, just cheap. Five pieces of eight pieces of a large cup, although the taste is not "Yan Press Group Tea", but at least it does not fall behind. Even if the taste is slightly worse than the ingredients, it looks so good value for money under the background of its cabbage price. It also uses the "bad habit" of sweet names, but rarely ties itself to keywords such as exquisite, urban, beautiful women, fashion and beheading.
The biggest marketing is "you love me, I love you, Honey Snow Ice City Sweet Honey"!
In the end, young people have the need to drink milk tea, but the world's bitter marketing, taste does not match the price for a long time.
An epidemic has made people realize the importance of deposits, and the upgrading and downgrading of consumption is only a moment. When a cup of Neixue's money can buy 8 cups of Michelle Ice City, and no one can guarantee the quality, who will choose the former? The sales volume of the honey snow ice city is hot, the number of stores in the country ranges from 4500 to 7050, and the terminal revenue ranges from 3.5 billion to 6.5 billion.
Is the Snow King irreplaceable? Not. If one day Neixue, Xicha, etc. are willing to put away marketing and reasonable pricing, we don't mind that every milk tea shop tastes a drop~