Where is the global tourism industry headed? There are 3 variables in the big field of view that cannot be ignored.
Consecutive days of data show that the domestic and foreign tourism boom has returned.
However, in addition to the discussion of "heat", more industrial upheavals are worth paying attention to——
How to meet the new demand of tourism and promote the transformation and upgrading of tourism consumption? Global tourism practitioners are exploring, new technologies are integrated, new functions are superimposed, and in Europe and Asia, many innovative tourism products have helped the tourism industry truly usher in spring.
At present, tourism has become a mature industry in the world today, with the scale gradually expanding, the industrial structure constantly optimized, the industrial energy level constantly improving, and at the same time, a large number of new formats in the tourism industry have emerged. They continue to develop, evolve, integrate and innovate on the basis of traditional tourism forms, expanding the boundaries of "big tourism".
Focus on 3 variables
Connecting to new needs
Industrial development has its macro background and needs. The fundamental trend of global tourism is influenced by the changing times. In the larger field of view, 3 variables cannot be ignored.
The first is ageing. According to the World Population Ageing Report released by the United Nations, the world's population is becoming increasingly ageing, with the elderly population increasing from 901 million in 2015 to 1.4 billion in 2030, accounting for 12.3% of the total population to 16.5% in 2030. Around 2050, the proportion of the population aged 60 and over is likely to exceed 20%. The aging of the population has a profound impact on economic, social and industrial development, and of course, it also affects the tourism industry. Many elderly people also have the best objective conditions for tourism with "money" and "leisure", which makes the demand for tourism market continue to expand, and its consumption level and demand level gradually tend to be high-end.
The second is the experience economy. The experience economy is separated from the service economy, which pursues the degree of customer satisfaction and attaches importance to self-experience in the consumption process. Compared with the traditional agricultural economy and industrial economy, the experience economy is almost a completely new economic form, which pursues perception and interaction, and production and consumption are almost synchronously realized. The experience economy is permeating all walks of life, and more and more consumers and businesses are participating. The essence of tourism is remote experience, which is a typical form of experience economy.
Photo caption: Since the beginning of spring, the tourism market in Qiandongnan Miao and Dong Autonomous Prefecture in Guizhou Province has gradually recovered, and the popularity of tourism has continued to rise. Xinhua News Agency photo
Finally, there is big data. The Internet, Internet of Things, cloud computing and mobile Internet have developed rapidly and are widely popularized. The impact of big data is all-encompassing, its application greatly reduces the cost of processing information and knowledge, and the fluidity of data makes it accessible to businesses and consumers anytime, anywhere, all of which change our perception of the world. The in-depth exploration of a series of information technologies by the tourism industry will help its further development and meet more diversified needs.
Integration of primary and secondary industries
Develop sustainable tourism
Based on its own foundation in natural resources and culture, it has met new needs, and overseas tourism has integrated and penetrated with the primary and secondary industries, resulting in some new products.
Photo caption: Hezhou, Guangxi, spring warm rural tourism is hot. Xinhua News Agency photo
Rural tourism, for example, has evolved around the world from its initial embryonic stage to sightseeing, vacation and experience. There are three main manifestations of foreign rural tourism, the first is a leisure rural vacation represented by Ireland and New Zealand; the second is participatory farm tourism represented by Japan and the United States; The third type is comprehensive rural tourism that combines culture and eco-tourism represented by Italy.
Another example is forest tourism, which grafts forestry and tourism. The earliest region in the world to develop forest tourism is Latin America, which already accounts for 90% of the total tourism revenue. More than 300 million travelers participate in forest tourism each year, with an annual consumption of up to $300 billion. Some experts predict that the number of forest tourists will increase by double-digit percentages in the next few years, and more than half of the total number of tourists in the world will go to forests.
At the same time, in Europe and the United States at this stage, many emerging tourism forms such as business tourism, exhibition tourism, cultural and entertainment tourism, study tourism, cruise tourism, camp tourism, film and television tourism, medical tourism and so on have developed considerably.
The diversification of demand continues to give rise to new forms of tourism, and functional tourism in many places often develops from "unintentional willow cutting" to "intentional planting of flowers".
There is a very large hospital in Bangkok that the medical community calls "medical tourism real estate". The excellent doctors, beautiful environment, top-level medical equipment and relatively low cost in the hospital constitute a great attraction for patients in Europe and the United States. According to statistics, some diseases cost tens of thousands of dollars to treat in the United States, and here it only costs about $6,000. The hospital serves more than 1.2 million patients from 190 countries each year. The world's IT giants have also cooperated with it to establish software companies that develop health care software and enter the health care industry.
It is worth mentioning that while developing new tourism products, new concepts in the tourism industry are also being put into practice. Sustainable tourism is one of them.
It is understood that the World Tourism Organization defines "sustainable tourism" as one that meets the needs of current tourists and host regions while protecting and enhancing future opportunities. Under the premise of maintaining local integrity and authenticity to the greatest extent, the purpose of taking into account ecological, social and economic benefits is maximized.
Tourism that respects locals, travelers and the environment is sustainable tourism. Sustainable tourism products are products that are in harmony with the local environment, community culture, and are permanent beneficiaries, not victims, of tourism development.
Taking stock of the "home base" of Europe's tourism landscape, more than 40 countries have a total of 367 World Heritage Sites (12 of which are transnational heritages), 327 Chinese heritages, 33 natural heritages, and 7 cultural and natural dual heritages.
In the protection and display of the ancient city of Pompeii, attention has always been paid to maintaining the overall environmental coordination of cultural heritage, maintaining the spatial relationship between cultural heritage and the city and Mount Vesuvius, and providing visitors with a complete historical atmosphere and visiting experience; The Alhambra in Granada, Spain, has set up five tours of the ancient city of Granada in the conservation display, connecting the ancient city with neighboring residential areas, increasing the time tourists stay and visit the city where the heritage is located, and deepening the overall understanding of the heritage site, which not only effectively protects the heritage, enhances the visiting experience, but also increases the economic benefits of the entire region.
European heritage protection, management and utilization have their own unique features. For example, the Maastricht Paradise Bookstore in the Netherlands, formerly known as a Dominican church built in 1294, has been used as a warehouse, archive and even a large bicycle parking lot, and now it attracts tourists and is famous all over the world as a bookstore; Once a famous warehouse building in history, the Albert Docks complex in Liverpool was converted into shops, apartments, restaurants, bars, guesthouses, galleries and museums after reopening in 1984, attracting a large number of tourists from all over the world; Bordeaux, France, founded in 1824, became a center of contemporary visual arts in 1984; An Art Nouveau shopping mall in Belgium, completely preserved and transformed into a Belgian Comics Museum in 1989, is extremely popular. In the process of preservation, restoration, renewal and utilization, historical heritage buildings have gained new vitality and become a beautiful scenery in tourism.
Information technology development
Bringing about critical change
In 2020, Amazon launched Amazon Explore, a virtual travel experience service, which allows users to learn and explore new landscapes through video interaction in the form of live broadcasts, and some projects also support direct shopping functions. Experiences include a tour of Mexico City, a stroll through Prague's Old Town, a personalized shop guide, and a Japanese sushi making tutorial. After nearly two years of operation, it has become a new wind combining new technologies with tourism and entertainment industries.
Although the relevant business has been adjusted in recent days, the company said that it will continue to innovate and invest in new ways to meet the needs of users.
This kind of virtual tourism refers to relying on a specific real tourism landscape, by combining three-dimensional real scenes and electronic maps and other technologies, to build a simulated or hyper-realistic virtual reality tourism environment, and form a virtual reality system to present on the network. It is a new type of tourism produced by combining network technology, three-dimensional visualization, virtual reality technology, geographic information technology and traditional tourism.
Modern information technology has broken through the traditional forms of information expression such as text, pictures, and videos, making the spatial dimension of information more colorful, especially breaking through the time and space restrictions of tourism, so that tourists can not only see the whole picture of the scenic spot, but also see many tourism resources that are not open to the public or are not open from time to time, providing more specific and detailed detailed explanations of attractions and multi-dimensional landscape displays.
The combination of virtual and real also greatly increases tourists' sense of experience and participation, allowing tourists to "experience before buying", thereby helping tourists make scientific decisions and reasonable arrangements. For example, the official Bali website uses "Look around Indonesia in 360°" combined with virtual reality technology to show the charm of attractions more vividly through "360°video" and "360°photo". In 2019, the German Ministry of Culture and Tourism and the Bauhaus University jointly launched a project with the theme of "100 Years of Bauhaus", which uses virtual technology to create rooms in the Weimar Bauhaus Academy, allowing Internet visitors to immerse themselves in the scene and pay tribute to the classics from the perspective of cultural tourism. In order to allow foreign tourists to deeply experience the unique history and culture of the local area, Australia has launched an online "City Walking Tour" series of products.
Artificial intelligence, virtual reality, big data analysis... The explosion of information technology has boosted the tourism industry into new fields. Making good use of science and technology, cultural creativity, art and fashion to lead the high-quality development of tourism is the proper meaning of the question.
The German Ministry of Culture and Tourism and a Chinese IT company took the lead in launching the "Zhi Xing Program", which launched the "Know-It-All in Germany" and digital promotion as a means to launch a series of cooperation to create a diversified Q&A interactive ecosystem.
With the in-depth excavation of their own characteristic culture and the support of new technologies, culture and tourism have shown a good integration trend, giving birth to many forms of tourism industry.
Source: Shangguan News