From "one-day tour" to "in-depth tour", from "horse and flower" to immersive experience, with the rapid gathering of boutique hotels, the "accommodation +" effect has become increasingly prominent, and the consumption format of cultural and business tourism in the ancient city has made a qualitative leap——
The "Twelve O'clock" experience is beautiful
During this year's "May Day" holiday, the hotel industry in Suzhou ancient city can be called hot.
As early as half a month before the "May Day" holiday, the reservation volume of Marriott AC Hotel has exceeded 80%, the reservation volume of Suzhou Cultural Tourism Huamatang Tanhuafu has exceeded 85%, and the reservation rate of Youxiong Hotel in Jingwen has reached nearly 60%... A set of data shows that the ancient city not only attracts more and more people to visit, but also attracts them to take the initiative to "stay".
The ancient city of Gusu has a long history and a collection of cultures, and has always been a "poetry and a distant place" in the hearts of tourists. In recent years, while protecting and renewing, Gusu Ancient City has actively built a cultural tourism industry ecology, helped high-end boutique hotels and surrounding industries to iteratively upgrade, and created a Soviet-style life tourism destination. With the activation and utilization of a number of ancient old houses and idle carriers in the ancient city, "transformed" into high-end boutique hotels, staying in the ancient city for a few days, immersing yourself in the charm of "Su-style life at twelve hours", has become the preferred vacation consumption mode for many tourists during this year's "May Day" holiday.
From "Day Trip" to "In-Depth Tour"
The hotel industry is rapidly deploying to retain tourists
Shanghai tourist Su Yimin has been to Suzhou many times, but each time he came to Suzhou at 8 o'clock in the morning to eat bowl noodles, and then took a ride in the ancient city, strolled for a day, and went back at 8 o'clock in the evening. During this year's "May Day" holiday, Su Yimin chose to stay overnight in the ancient city for the first time. She booked the famous garden view room of Suzhou Cultural Tourism Huamatang Tanhuafu more than 20 days in advance. "There are many new hotels in Suzhou. I deliberately chose this boutique hotel hidden in the alleys of the old city, converted from an old house. Staying here, I hope to feel the authentic Soviet-style life. She said.
The experience far exceeded expectations. In the past few days, Su Yimin has enjoyed the exquisite garden scenery in the Soviet-style house "without leaving home". She also came to the Tanhua study next door, spent more than 100 yuan to experience the silk handicraft course, enjoyed the excerpt "Maple Bridge Night Park" in the small garden, and spent leisure time after tea and dinner with the aborigines in the back streets and alleys. In Su Yimin's view, "This kind of experience has never been experienced before, I really want to stay in the ancient city for two more nights and deeply feel the Su-style life." ”
From "one-day tour" to "in-depth tour", what makes Su Yimin change is the rapid layout and development of the hotel industry in Gusu Ancient City. Before 2002, the ancient city was dominated by old hotels such as Nanyuan Hotel, Suzhou Hotel and Yadu Hotel. In recent years, Gusu Ancient City has continuously deepened the concept of "urban area is scenic spot, tourism is life", through the diversified participation of social capital, the activation and utilization of ancient buildings, the revitalization of idle old carriers and other ways, the implantation and renewal of historical buildings and old carriers, the introduction of a large number of high-end boutique hotels, providing tourists in Suzhou with a new accommodation option, and efficiently promoting the integrated development of cultural and business tourism consumption in the ancient city.
Since last year, based on the rich cultural tourism resource advantages of Gusu Ancient City, relying on the advantages of relevant hotel brand resources and global influence, many boutique hotel projects that conform to the style of the ancient city have "joined hands" with Gusu to jointly improve the differentiated layout of boutique hotels in the ancient city. Gusu Jincheng Yihe Boutique Hotel, Kimpton Zhuhui Hotel Suzhou, Vanke Youxiongsu Style Boutique Hotel, Artyzen Yueju Hotel Suzhou, and the first Marriott AC Hotel in China have successively appeared in the ancient city. "We hope to further promote the formation of the cultural tourism consumption concept of 'destination + tourism' through the mutual blessing of the historical and cultural characteristics of Gusu Ancient City and the hotel brand." Xie Tao, vice president of hotel business development at Marriott International's China, said.
Eat noodle soup early and tour the Master of Nets Garden at night
"Accommodation + "Experience the ancient city "12 o'clock"
"We are popular in Guangdong to eat morning tea, I heard that Suzhou is very famous for the head noodle soup in the morning, but I can't catch up with Suzhou several times, this holiday I specially stayed in the Nanyuan Hotel in the ancient city, a few steps away from Tongdexing." On the second day of the holiday, Wang Yiqing from Guangdong tasted the head noodle soup of Tongdexing on Shiquan Street at 6 a.m. and started the day's journey.
In the view of Wang Yiqing, who loves in-depth travel, the closer the hotel is to the ancient city of Gusu, the more you can feel the charm of Su-style life. After eating the noodle soup, Wang Yiqing strolled to Suzhou Park and listened to the comments and exercised with the old people in the park. He also followed several enthusiastic grandmothers to the nearby community vegetable market to buy vegetables. "In the past, when I stayed in a hotel, I never knew where the local vegetable market was, but living in the ancient city of Suzhou, you can see some bright and neat vegetable markets a few steps away, and the fireworks are full of fireworks." Wang Yiqing believes that in a vegetable market such as the Twin Towers Market, not only vegetables are sold, but also a small shared performance stage, so that people can feast their eyes and feel the local culture while visiting the vegetable market, which is the meaning of the city as a scenic spot.
During the day, Gusu is full of fireworks, while the ancient city at night is even more elegant and charming. Lin Qingzhu, who lives in Kimpton Zhuhui, made an appointment two weeks in advance to visit the Master of Nets Park. Yesterday at the scene, Lin Qingzhu not only saw the Kunqu opera, judan, guqin, Jiangnan silk bamboo and other Suzhou characteristic opera performances in turn, but also moved to the easy scenery under the guidance of the tour guide to experience the beauty of the world-class garden at night. After the viewing, Lin Qingzhu also bought cultural and creative products from the Master of Nets Garden for his family and friends.
Late at night, Lin Qingzhu also met with local friends in Suzhou to have a few drinks at the bistro on Shiquan Street. "That's the advantage of staying in the ancient city, you don't have to worry about having nowhere to play at night, and you don't have to worry about the distance back to the hotel." She said.
Improve the consumption quality of cultural tourism in ancient cities
New experience allows tourists to "slow down" and "stay"
The boutique hotel is an important window for tourists in Jiangsu to experience "Jiangnan culture" and "Suzhou-style life", and is also a cultural tourism landmark of the ancient city. According to Wang Dan, general manager of Suzhou Cultural Tourism Huamatang Tanhuafu Hotel, consumers' accommodation demand has been upgraded from simple accommodation to more diversified and personalized "accommodation +", which has also become one of the consumption motivations for tourists to come to Suzhou and visit the ancient city again.
"Tourists come to Suzhou, not only attracted by the beautiful food, but also by the ancient houses that can be touched, experienced and even lived." Wang Dan told reporters that "staying" is only the starting point, in addition to the basic accommodation function of the hotel, the incremental consumption experience of "accommodation +" has become a "sharp weapon" to attract consumers.
For example, next to Tanhua Mansion is the third phase of the restored Pan Zuyin Former Residence "Cultural Tourism Living Room and Tanhua Study Room", in a space of nearly 1,000 square meters, creating five functions of "Su Shu", "Su Art", "Su Gong", "Su Li" and "Su Hui", the hotel also cooperates with Tanhua Study Room to provide consumers with Su Gong Su Zuo experience projects such as silk and bamboo weaving, and provide tourists with "accommodation + culture" ancient city quality consumption experience; Kimpton Bamboo Hui, relying on Zhuhui Huanyu Commercial Block, drives the comprehensive consumption experience of the ancient city, helps consumption extension and consumption quality upgrade... The full-time, long-chain consumption mode of the ancient city formed by points and areas continuously improves the consumption experience and satisfaction of tourists.
The prosperity of the cultural tourism industry is the embodiment of the surging vitality of the city. Zhu Lei, deputy director of the Industrial Development Department of the Gusu District Education, Sports, Culture and Tourism Committee, said that the ancient city of Gusu, which has been around for more than 2,500 years, not only carries the historical and cultural roots of Suzhou, but also serves as a living place for residents and a destination for tourists. Promoting the renovation and upgrading of ancient city hotels and improving the quality consumption experience of "accommodation +" in ancient cities is actually the "same direction" of government authorities, the hotel industry and consumers. The quality consumption experience of "accommodation +" is an important focus for the ancient city to enhance the value chain of the cultural tourism industry and the added value of related products. "The promotion of the protection and renewal of the ancient city, the layout of high-end boutique hotels, and the development of the cultural tourism consumer market in the ancient city have created more new experiences of Soviet-style cultural tourism consumption for the majority of tourists and consumers, allowing tourists to 'slow down' and 'stay', and taste the reason and confidence of Soviet-style life."
(Planner: Zhang Bo, Shen Hongdi, Written by: Hu Yujing, Li Junpeng, Liu Da, Chen Zhaoshuai)