After the lack of Huawei as the main force of domestic brands, the rest of the mobile phone brands in sales are indeed more suffocated, since Huawei appeared in the "stuck neck" incident, domestic mobile phone sales have always been suppressed by Apple mobile phones, especially in high-end products, as long as it is pricing and Apple flagship is only a domestic high-end flagship, in the face of Apple mobile phone sales always can not raise the head, and for the announcement of various sales list rankings, has always been Apple's mobile phone belongs to the first position for a long time.
However, this situation finally ushered in a big change in the first quarter of this year, simply put, Apple's mobile phone sales in the domestic market was finally compared, according to IDC announced the first quarter of the top five domestic mobile phone sales manufacturers, once extremely hot Apple mobile phone is finally defeated, and the gap between the first place is also reached 2% market share.
And this domestic brand is not Xiaomi, but has always been not very optimistic OPPO mobile phone, speaking of the recent performance of OPPO mobile phone is definitely the existence of domestic "big dark horse", to know that in the fourth quarter of last year, OPPO's ranking is also about to fall out of the top five, only ranked fourth, now directly surpassed Apple and Xiaomi mobile phones, leapt to become the first in sales, so OPPO mobile phones belong to the "big dark horse" should be more reasonable!
For OPPO mobile phones can get such good results, the author believes that it is mainly divided into two aspects, one is OPPO's own product line of continuous efforts, its folding screen mobile phone business is also doing better, take the new generation of OPPO Find N2 as an example, after the start of sales is also in short supply for a long time, so in the first quarter of the domestic folding screen mobile phone sales ranking, OPPO also won a first place here.
OPPO Find N2 this folding screen mobile phone is also a change of OPPO's product positioning, perhaps no one would have thought that the cost performance will become synonymous with OPPO's products, although OPPO's folding screen is listed late, but in the polishing is still relatively extreme, and the low price strategy of 7999 yuan is also directly ripped off the "fig leaf" of friends, but the low price does not mean that the configuration is poor, in fact, whether it is performance or the experience of the folding screen, OPPO Find N2 belongs to the existence of the best, and the pricing of 7999 yuan is also more reasonable.
Another point is the return of a plus mobile phone, helping OPPO mobile phone to complete the layout of the online market, one plus mobile phone is a sub-brand committed to cost performance, this time after returning to the embrace of OPPO mobile phone, the cost performance shown to consumers is more "brutal", at present one plus released a total of three new machines, without exception these three models are hot sales, and in the hearts of consumers are also very good.
This is like the recent still in the hot sale of one plus Ace 2, as a mid-range product, but it brings the full blood version of the Snapdragon 8+ processor and large memory combination of sincerity, which can also be regarded as the "new trend" of this year's mid-range products, and under the influence of the mid-range product of one plus Ace 2, the Redmi K60 next door also has to appear price reduction confrontation response methods, at the same time, only 2989 yuan can be purchased 16GB + 256GB large memory is also more appropriate.
In fact, it is not difficult to find that OPPO mobile phones can become the "big dark horse" of domestic mobile phones, sales data surpassing Apple mobile phones is not an accidental situation, just in the current era of such an overall consumption level reduction, the entire smartphone market sales decline, OPPO mobile phone efforts are also relatively large, offline, online dual platform at the same time to achieve hot sales, perhaps OPPO mobile phones can do it at present!