E-commerce usually refers to a new type of business operation mode in a wide range of commercial trade activities around the world, in the open network environment of the Internet, based on the client, server application mode, buyers and sellers do not meet each other, to realize consumers' online shopping, online transactions between merchants and online electronic payment, as well as various business activities, transaction activities, financial activities and related comprehensive service activities. In this era of rapid development of the Internet, e-commerce consumption has basically been integrated into all aspects of life.
Recently, we found an APP called "Easy Selling Alliance", which claims to be "interesting barter e-commerce, interesting, profitable and fun". Is it really as advertised? Let's take a closer look.
Company background, what is the current situation?
According to the platform promotion materials, the main operating company of "Easy Selling Alliance" is Changsha Xiangchengxin Trading Co., Ltd. After investigation, the company was established on December 14, 2021, the legal representative is Chen Man, the supervisor is Peng Jingcheng, the major shareholder is Chen Man (holding 100%), the registered capital is 20 million yuan, the paid-in 0 yuan, and the number of insured people is 0.
Image source: Qichacha
How do you benefit from threshold fees and six-level agents?
According to the platform promotion materials, participating users must spend 19.9 yuan to become a member, before they can purchase goods, the so-called purchase is to pay money to the platform, the platform to sell (Note: users do not contact the real goods), and then the next day before 9 pm will all sell, while obtaining 5% of the profit, and then deducting 3% of the management fee, equivalent to a profit of 2%; If not sold, the principal is returned.
The 3% management fee includes 2% star dividends and 1% of the company's operating expenses and city partner incentives. Withdraw from 100 yuan, handling fee 5% + 1 yuan fixed fee.
Image source: Platform promotional materials
At the same time, the platform sets up a six-level agency model, with different requirements and different dividends, which will be introduced in detail below:
V1, directly promote 5 users, the number of team members reaches 5 people, and the equal fee dividend is 15%;
V2, directly promote 5 users and 2 V1, the number of team members reaches 50, and the fee dividend is 12%;
V3, directly promote 10 users and 2 V2, the number of team reaches 300, and the equal fee dividend is 10%;
V4, directly promote 10 users and 2 V3, the number of team members reaches 1500, and the equal fee dividend is 8%;
V5, directly promote 10 users and 2 V4, the number of team reaches 5000, and the equal fee dividend is 6%;
V6, 20 users and 2 V5 directly, the number of teams reaches 20,000, and the equal fee is divided by 5%.
At the same time, each level of agents meets different requirements, and there are different rewards for each purchase:
V1. The number of team members is 10 people, the daily purchase amount reaches 10,000 yuan, and each order rewards 0.2 yuan;
V2. The number of team members is 100 people, the daily purchase amount reaches 100,000 yuan, and each order rewards 0.4 yuan;
V3. The number of team members is 500 people, the daily purchase amount reaches 500,000 yuan, and each order rewards 0.6 yuan;
V4. The number of team members is 3,000 people, the daily purchase amount reaches 3 million yuan, and each order rewards 0.8 yuan;
V5. The number of team members is 10,000 people, the daily purchase amount reaches 10 million yuan, and each order rewards 1 yuan;
V6. The number of team members is 20,000, the daily purchase amount reaches 20 million yuan, and each order rewards 1.2 yuan.
At the same time, participating users can also enjoy a 10% reward of direct push user revenue.
Image source: Platform promotional materials
In addition, participating users can be upgraded to partners by paying a certain fee, and can enjoy additional purchase rewards:
The municipal operation center, the fee is 30,000 yuan, and the local effective members are required to reach 1,000 within three months, and after passing the review, 30,000 yuan will be returned and 8,000 yuan will be rewarded, and local members will be rewarded with 0.8 yuan for each purchase;
The county operation center, the fee is 10,000 yuan, and the local effective members are required to reach 300 within three months, and after passing the review, 10,000 yuan will be returned and 3,000 yuan will be rewarded, and local members will be rewarded with 0.5 yuan per purchase.
Image source: Platform promotional materials
From the above model system, we can see that the participating users must first pay the 19.9 threshold fee, and then participate in the "purchase", but there is no physical object, just a name for the platform data, and then the next day can get a certain percentage of the income, and then the participating users want to get more benefits need to participate through a steady stream of heads in the team system, or pay a certain fee, and then promote. The platform only needs to build such a trading platform, and part of the fee charged by participating in the user's withdrawal fee is rewarded to the user, and the rest should be the income of the platform, and the threshold fee charged by the platform is a great benefit for the platform.
According to Article 2 of the Regulations on the Prohibition of Pyramid Schemes, "Pyramid schemes" as used in these Regulations refers to the conduct of organizers or business operators and development personnel to seek illegal benefits, disrupt economic order and affect social stability by calculating and paying remuneration to the persons to be developed on the basis of the number of personnel directly or indirectly developed or their sales performance, or requiring the persons to be developed to obtain membership qualifications on the condition of paying a certain fee." Article 7 of the Ordinance breaks down the above definition into the following three types:
First, pulling people's heads, that is, the organizer or operator, through the development personnel, requires the development personnel to develop other personnel to join, and calculates and pays remuneration to the development personnel based on the number of personnel directly or indirectly developed on a rolling basis, and seeks illegal benefits;
Second, entry fees, that is, organizers or operators require the developed personnel to pay fees through development personnel or pay fees in disguised ways such as subscribing to commodities, so as to obtain the qualifications to join or develop other personnel to join, and seek illegal benefits;
Third, team remuneration, that is, the organizer or operator, through the development personnel, requires the developed personnel to develop other personnel to join, form a relationship between the upper and lower lines, and calculate and pay the upper line remuneration based on the sales performance of the lower line, and seek illegal benefits.
As for the future development of the Easy Selling Alliance, which aims to "help enterprises or organizations identify the strengths and weaknesses of their resources and allocate them where they are most needed to ensure maximum achievement of organizational goals and mutual prosperity"? And will the problems existing in the platform's current implementation model system be paid attention to and rectified? In this regard, Xia X's attitude continues to pay attention.
Article source: Xia X attitude