Time is like an arrow, like a white horse passing through the gap, and in the blink of an eye, March has left us, and suddenly it has come to the end of April! According to the usual practice, Sensor Tower, a well-known overseas statistical agency, earlier released the global popular mobile game revenue list in March 2023. It is worth mentioning that the relevant data of the list does not include the intricate Android channels in China, so domestic mobile games will lack a large part of revenue data, so let's take a look at it for reference, you don't have to be real.
Looking at the overall mobile game market, players around the world totaled about $6.5 billion in March 2023 on mainstream dual channels (Apple Store and Google Store), an increase of 6.5% month-on-month! Those who have read the doctor's previous article know that the mobile game market did not perform well in 2022 and improved in 2023, but it still has not returned to the previous normal level (according to previous experience data, the average monthly income should be about $7 billion).
In terms of revenue sources, there is no surprise, the world's highest market for mobile game revenue is the United States, where players spend a total of $1.8 billion on mobile games, accounting for 29.2% of total revenue; The domestic iOS market and the Japanese market followed, accounting for 18.4% and 18.2% respectively. We have such a large revenue level in one iOS channel, if you add the Android channel, it is really difficult to say who is the highest market for mobile game revenue in the world.
Looking at the specific game rankings, we see that the familiar Honor of Kings continues to lead the list, pulling around $215 million out of players' pockets in March 2023! This data is very normal for "Honor of Kings", which has been able to attract more than $200 million a month in the past period, which is quite exaggerated. Such a huge revenue is basically contributed by domestic players, accounting for more than 95%.
The second oldest on the list is the same as "Honor of Kings", that is, "PUBG Mobile Game", with a monthly income of about $139 million. Among them, 65.6% of the revenue comes from the domestic version of "Peace Elite", and the international version of "PUBG Mobile" accounts for less than 40%. We should note: In the past six months, "PUBG Mobile Game" has been pressed by "Genshin" and cannot win the runner-up, and this time with a wave of revenue with major updates such as the new map "Oasis World" and adventure trains, it finally rose once.
The third place on the list is naturally Mihayou's "Genshin", although Sensor Tower does not specify the specific data, but the income below $139 million is really not ideal, after all, in February also got $186 million, it seems that Shin He and Kamisato Ayaka are not as attractive as Walnut and Yelan However, it is worth praising that only 50.2% of the revenue of "Genshin" comes from the domestic iOS market, Japanese players contributed 20.2%, and American players also contributed 9%, It's a global product.
In the TOP10 list, King's "Candy Crush Saga", "Roblox", "Gold Coin Master", "Dream Garden", "Monster Pinball" and so on are all old faces, there is nothing to say. Among them, CyberAgent's "Pretty Derby" returned to fifth place with a revenue of $107 million, an increase of 174% month-on-month! This is mainly because the mobile game started its second anniversary celebration at the end of February, which lasted for about a month, attracting many old players to return to the pot and new players to enter the pit.
Finally, let's take a look at the ninth-ranked mobile game "Royal Match", which is a new face in the TOP10, but it is also an old game, after all, it is a product launched two years ago. Royal Match is a match-3 game that incorporates decorative gameplay, so match-3 gameplay products occupy four seats in the TOP10, which shows its popularity.