In 2023, domestic films in the global annual box office list once occupied an absolute advantage.
The Spring Festival is the most golden period in the mainland, so the heaviest domestic new films throughout the year are basically concentrated in the Spring Festival stall, but this year's Hollywood blockbusters repeatedly hit the street at the box office at the beginning of the year, which led to the 2023 global annual box office list "Manjiang Hong" and "The Wandering Earth 2" to win the first and second place.
The Hollywood blockbusters "Ant-Man and the Wasp: Quantum Mania" and "Quidi 3" performed less than expected, and although "Fast Chase 4" had an excellent box office in the first weekend, it lacked box office stamina, and the current global box office is $349 million. It is impossible to shake the championship of "Manjiang Red", but Hollywood's global influence is not illusory, and once the quality of the film is better, the box office will return.
"Super Mario Movie", which performed mediocrely in the mainland film market last weekend, won the global annual box office championship with its stunning performance in overseas markets! It took only 12 days, and according to this trend, the final box office of "Super Mario Movie" may even double "Manjiang Red", and Hollywood has finally kept the fig leaf!
The box office broke 4.7 billion, surpassing "Manjiang Red" to win the global championship in 12 days, and this Hollywood film is really vivid!
"Super Mario Movie" has achieved jaw-dropping results in overseas markets.
As of April 16, the North American box office of the movie approached 90 million US dollars the next weekend, breaking the box office record held by "Frozen 2", and the box office exceeded 347 million US dollars in the two weeks of its release in North America, which is higher than "Frozen 2", "The Incredibles 2", "Shrek 2", "Toy Story 4" and other super IP animated movies in the same period.
In terms of overseas markets, Mexico's box office exceeded 30.85 million US dollars, making it the largest overseas box office for films.
The British box office broke 19.48 million US dollars, making it the second largest overseas box office for films.
The Chinese mainland market box office is 17.17 million US dollars, ranking third in the overseas box office of the film. It can be seen that "Super Mario Movie" did not perform well in the mainland this time, and it was basically suppressed by new domestic films in the 12 days of release.
The main reason is that the "Super Mario" game does not have too many fans in the mainland, the feelings of the mainland audience are given to online games, the box office of "Warcraft" in the mainland exceeded 1.4 billion is a proof, this time "Super Mario Movie" is also too fan-oriented, resulting in a poor viewing experience for passers-by, if like "Detective Pikachu", passers-by can also be regarded as an ordinary popcorn blockbuster.
Perhaps "Super Mario Movie" will be better at the box office in the mainland.
Of course, this is also related to the increasing unpopularity of Hollywood blockbusters in the mainland, almost all Hollywood blockbusters in recent years have not met expectations, "Avatar 2", which was thought to break Hollywood's box office record in China, ended with a box office of less than 1.7 billion, and Marvel's real return to the debut "Ant-Man 3" with a mainland box office of 270 million!
Especially in 2023, not only the mainland film market, but also Hollywood will not have any explosive products in the world.
As a result, many fans began to sing about Hollywood's influence, but the vivid performance of "Super Mario Movie" proves that Hollywood Yuwei is still there!
As of April 16, the global box office of "Super Mario Movie" exceeded 684 million US dollars, that is, 4.7 billion box office, in just 12 days, surpassing "Manjiang Hong" to win the global annual championship, and "Manjiang Hong" won the first place in the global annual box office for only 3 months, and I didn't expect to lose the championship.
According to the current trend, the final global box office of "Super Mario Movie" is very likely to break through 1.1 billion US dollars, which is almost double the global 667 million US dollars of "Manjiang Red"! What is even more embarrassing is that the production cost of "Super Mario Movie" is 100 million US dollars, that is, 680 million yuan, which is not a big production in Hollywood, and the cost of "Manjiang Red" is 500 million, which seems to be not a big gap.
The overseas influence of domestic films urgently needs to be improved, and it is of little significance to fight in the nest.
Overseas markets have always been a defect for domestic films.
The previous global annual box office champion "Manjiang Hong" broke 667 million US dollars at the box office, of which the mainland film market accounted for 661 million US dollars, the North American box office was less than 1 million US dollars, our own Hong Kong market box office was only 210,000 US dollars, Australia, New Zealand and other markets are almost negligible.
The previous annual box office number two, "The Wandering Earth 2" performed better at the overseas box office.
The global box office broke 604 million US dollars, the Chinese mainland market accounted for 587 million US dollars, the North American box office exceeded 5.02 million US dollars, the Australian box office broke 1.21 million US dollars, and our Hong Kong box office broke 1.4 million US dollars, which is already one of the best overseas box office of domestic films in recent years.
But this is far from enough, domestic films have caught up with Hollywood films at the local box office, or even surpassed.
In fact, Hollywood blockbusters are rarely able to win more than $600 million box office in the local North American market, the main gap between domestic films and Hollywood blockbusters is the overseas market, "Super Mario Movie" can be released synchronously in seventy or eighty markets around the world, and the so-called global synchronous release of domestic films are gimmicks, rather than fighting in the local market, it is better to find ways to improve the quality of movies.
Making blockbuster films that global audiences love to watch is the most ideal path for domestic films.