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This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

author:Wake up to the world

In October 2021, Gough and Doraemon debuted in the circle, taking contemporary exquisite boys to experience the skincare journey of "High" Hands Gathering Hydra "Dang"!

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

(Remarks: IP cleanser + lotion will start pre-sale at the end of this year, so stay tuned; Other co-branded products will be released in several waves)

Gough co-branded Doraemon gathers expert skin care

Having a variety of "high-tech props" in the magic treasure bag can be said to be the "ultimate wish" of all two-dimensional fans. Anytime, anywhere, these props can meet all of Nobita's demands. Any door that can be reached, a bamboo dragonfly that flies instantly, a time machine that travels through time... These treasures are all enviable. Like the high-tech props in The Doraemon treasure bag, Gaofu uses the latest technology formulas to help Chinese men solve various skin problems, help Chinese male consumers improve their personal image, and return to young, healthy and good skin.

This time, Gooff will join hands with Doraemon to create a series of limited peripheral and skin care products, taking the scientific and technological attributes contained in Doraemon and the inherent scientific empowerment of Gough as the kinetic energy, leading skin care products to the road of technological rejuvenation, and through the heart-warming two-dimensional image around the consumer's life, providing young consumers with more interesting skin care choices.

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

The hydration skin care magic weapon is online, and limited IP products are gathered out of the circle

On November 11, Gaugh X Doraemon Limited Gift Box will be launched, containing star products Gaugh 4D hyaluronic acid lotion and 4D cleansing small blue tube.

Gough 4D cleansing small blue tube, using saponin Pro scientific formula system, 3:3:1 scientific ratio, set soap base and amino acids in one, exert the soap base powerful cleaning power at the same time, fuse amino acids strong moisturizing power, just one tube, you can solve the oily face, cure skin dryness.

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

Gough 4D Hyaluronic Acid Small Blue Shield, refined high moisturizing ingredients [4D hyaluronic acid moisturizing mesh + ceramide repair shield], using 1:1:1 lipid bionic technology, the source of water and abundant nutrients transported to the bottom of the muscle, repair redness, stinging, shaving damage, slow release dry rough, repair damage barrier. Its watery texture leaves skin stress-free.

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

A variety of limited peripherals will also be unveiled during the Double 11 period, showing the hearts of comic fans.

Custom mugs, cool canvas bags, mysterious Doraemon prop blind boxes... Inspired by the peripheral products of the magical items in Doraemon's universal pocket. With IP blue and white as the color tone, Doraemon's rounded body travels freely through any door, and the vivid and vivid image seems to jump out of the two-dimensional world, bringing people a wonderful feeling of traveling through time and space. The high-value design cleverly integrates the scene of life, and instantly pokes the cute point of young people.

The mysterious blind box will be arranged in the second wave of double 12, oh, which is hidden in many mysterious props of Doraemon, the structure and dora version of Gough lotion are perfectly inlaid, and you can feel a small surprise after playing.

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

Embrace The new direction of the brand after embracing Generation Z and cutting through thorns

Gaofu's cross-border alliance, while refreshing the trend of new domestic products and playing new tricks, behind it also conveys that the brand takes the second dimension as a breakthrough, actively embraces the Gen-Z group, insists on exploring the brand attitude of youth and the future, and constantly implements the brand assets of "science and technology" and "rejuvenation". As a 30-year veteran of domestic products, Gaofu has long insisted on leading the front line of Chinese men's skin care brands, leading the quality with science and technology, constantly breaking through themselves, and supplementing new energy for the Chinese men's skin care market; In the future, whether it is an adventure or a challenge, Gough and Doraemon will continue to focus on research, accompany you, resolve all kinds of "dangerous muscles" for you, and lead Chinese men's skin care products to renew the "tide" together.

This session of domestic products is too good to play, Gough | "Doraemon" cross-border series, a strong attack

About Gauff

Founded in 1992, Gough was the first men's skincare brand in the Chinese cosmetics market. Over the past 29 years, Gough has never forgotten its original intention, maintained a keen industry insight and professional attitude, and constantly innovated the Chinese male skin care market. In the future, Chinese men's technology skin care expert Gao Fu will continue to use science and technology empowerment to continuously break through on the road of excellent ingredient skin care, provide male consumers with a more high-end skin care experience, continue to lead the new trend of men's skin care, and truly realize the display of Chinese male charm with scientific and technological power and excellent ingredients.

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