On April 16, the theatrical movie "Love is Delicious" was released one day and only achieved a cumulative box office result of 8.098 million yuan. The final box office forecast given by Maoyan Professional is only 21.556 million yuan. The film is adapted from the hit word-of-mouth drama of the same name "Love is Delicious", still starring Li Chun, Zhang Hanyun and Wang Ju. At present, such box office results are obviously not enough to cover the production cost of the film. Speaking of blood loss, it is not impossible.
The TV series "Love is Delicious" will be broadcast in 2021, and after it was broadcast, it received very good audience feedback, and the Douban score directly scored 8.1 points. A commercial drama work with a female theme can get a score of more than 8 points, of course, it is very difficult. Therefore, the producers of the play also gained the courage to adapt it into a theatrical film.
However, after two consecutive days of release, the box office has not even achieved 10 million yuan, and the final box office forecast is only a little more than 20 million yuan. This achievement is obviously very embarrassing. It is worth noting that the fan rating of the movie "Love is Delicious" is also very high, achieving 7.8 points. It is obviously a relatively good quality women's movie, why did it hit the street at the box office?
Coincidentally, "Ode to Joy 4" is being broadcast in the post-prime time of the CCTV TV drama channel. This TV series has gained huge attention with the first and second parts, and once became a model among women's dramas. However, when the third season was broadcast, it encountered a huge word-of-mouth crisis. In terms of Oriental Satellite TV, after broadcasting the third season, it did not choose to continue broadcasting the fourth season. "Ode to Joy 4" can only be transferred to Yangba.
However, the ratings of Yang Ba "Ode to Joy 4" are not good, and the rating results around 0.7% (according to China's audiovisual big data) have been ridiculed by many audiences, pulling down the ratings chassis of Yang Ba . In terms of TV series broadcasting, Yangba has always had strong ratings. This situation where the rating does not break 1% is indeed not easy to see in Yangba.
The old editor has written a personal evaluation of "Ode to Joy 4", and I think that this drama is still very advanced, with a relatively strong female thinking awareness, especially high-level female thinking awareness. In this TV series, we can see the advanced thinking of female screenwriters, and we can see that senior women think more deeply about women's issues. However, such a high-level female drama is that the ratings are not good.
"Ode to Joy 4" ratings hit the street, "Love is Delicious" failed at the box office, obviously very high-end women's theme works, why such a problem? This is a very noteworthy new phenomenon in the film and television industry. In my opinion, there are several reasons for this.
The first reason is that the proliferation of women's themes makes all female film and television dramas seem to chew wax.
A few years ago, when the video platform that needed to pay for membership suddenly found that the proportion of women accounted for the vast majority of its own membership payment, when the online ticketing platform rose, the platform also suddenly found that women are the most important consumer group of theatrical movies, everyone reached a consensus, the era of women's film and television dramas has arrived. In terms of ticket purchase for theatrical films, women accounted for 70% of many films.
In the face of such data, who dares to say that women are not the most important consumer group in the film and television drama market? With the support of big data, a large number of film and television drama content has been transferred to women's film and television dramas. In recent years, it can be said that works with women's themes have been released, launched or broadcast every day. The female audience is indeed a bit busy, even a little inadequate.
The second reason is that it is easy for women to be high-class, but it is very difficult to make civilians a commoner.
This is an important reason for the poor ratings and box office of women's film and television dramas. Many of our female screenwriters and female directors are very good at presenting advanced in women's works. The so-called advanced here includes at least two points. The first point is the high level of economic life, luxury, and money. The second point is that it is advanced in ideological understanding, and it can indeed put forward many high-dimensional views and ideas.
However, these women's film and television dramas are all aristocratic and elitist, and most of them are the independent ways of living and working for rich women. Female viewers suddenly found that this content seemed too far away from them. In real life, they are ordinary people, and they need to consider firewood, rice, oil and salt. In women's dramas, it is rare to see this kind of pyrotechnics and sense of life. Because in women's drama works, most of the women have glamorous careers, have elated dreams, are gorgeously dressed, and live luxuriously.
In women's film and television dramas, women can only see conceptual women's problems, but they can't see themselves in real life. Female audiences, working hard in life, in women's film and television dramas, all have become gorgeous costumes and luxurious lives. This sense of seniority makes women feel too far away from themselves.
Based on this, I never think that the theme of women's film and television dramas will fall behind, I only think that without real life itself, a theme will be outdated. Realism can provide great impetus for film and television drama works. Our current women's works lack the look at the present, rather than looking up to luxury. (Text/Ma Qingyun)