The PC computer circle, which had been silent for a long time, suddenly became lively.
Just because of the release of one product -
RTX 4070
When the RTX 4090 was released, everyone had seen the power of the 40 series graphics card.
Before recommending notebooks to everyone, I always have friends poking the machine brother in the comment area:
"Can you make a recommendation for a DIY computer?"
It depends on how many people want to see it.
But such hot hardware as a "dessert-grade" graphics card, the machine brother can talk to everyone first.
Dessert cards are getting more and more expensive
Let's just say that as soon as this RTX 4070 was released, the little partner in the office immediately opened champagne:
"12GB of video memory, it's too fragrant."
"Meter reversed, TSMC YYDS!"
That's true.
In terms of performance, the RTX 4070 completely surpasses the RTX 3080 in the 2K resolution that is best for gaming.
Not to mention, it also supports DLSS 3 complements, which directly run 3A masterpieces out of esports-level frame rates.
Outrageously, it consumes 130W less power than the RTX 3080 for the same performance.
What is a real environmental pioneer (tactical recline).
This black technology is the same energy consumption ratio, even Cook has to call the insider when he sees it.
It seems that this RTX 4070 is really ideal.
Friends who like to play games, just rush it -
... Brother Ji originally wanted to say so.
However, the RTX 4070 has one of the biggest slots, and the machine brother can't get around it.
That is, the price.
The price of this card starts at 4799 yuan, what is the level?
Hot knowledge: The initial price of RTX 3080 is only 5499 yuan.
Maybe you think that RTX 4070 performance is stronger than 3080, power consumption is lower than 3080, and you don't have to worry about mining cards, this is not the flight of incense?
But if you do a closer calculation, you will find that its core size is only about 35% of the RTX 4090.
The actual performance output is only about half that of the RTX 4090.
In the past, such graphics cards usually had a louder name:
RTX 4060
Speaking of this, Brother Ji will help you recall:
In the past few years, responsible for hammering the previous generation 80 flagship.
In fact, it is an X060/60ti level dessert card.
For example, the comprehensive performance of 3060ti almost overwhelms the 2080.
Even if various price increases are taken into account, RTX 4070 should fall in the range of 3500~4000 yuan, which is relatively reasonable.
Otherwise, in addition to power consumption and DLSS 3, it is basically an upgrade of loneliness.
What's more, this generation of N cards is not all sitting on the starting price.
Compared with the RTX 4090, the performance is increased by 90%, and the price has only increased by 1000 yuan.
The RTX 4070 has a 30% increase in performance and a 900 yuan price increase.
574 days after the launch of the 3080, players are waiting for a product with close performance and price.
It can only be said that Lao Huang's wave of upgrades does not cooperate very well with Moore's Law.
High emotional intelligence: At least it sets off the ultra-high cost performance of the RTX 4090.
So, is the RTX 4070 worth buying?
Brother feels that if you are still using 2080 or even lower configurations, and the budget is relatively sufficient.
Even if the RTX 4070 is a bit less price-effective, it's worth considering upgrading.
Ultra-high energy consumption ratio, can double the performance without changing the power supply, in fact, it is very comfortable.
On the contrary, the machine brother does not recommend any player with a graphics card above 3070 to upgrade.
Just the upgrade range of this squeezed toothpaste, if you want to make up for the lost cost performance, how many years of electricity do you have to save...
PC circles, completely changed
Our old friends on the channel know.
If you just talk about a card, Brother Jie will not write an article specifically.
What really caught the attention of the machine brother was that while Lao Huang was lying down, the entire PC circle presented another tragic situation:
Overall sales collapsed
Brother Jie remembered that at the beginning of the year, there was a hot search on Weibo, probably saying "why don't everyone like to change mobile phones".
But after PC sales in the first quarter of this year...
I can only say that the mobile phone circle is still quite moist.
The world's top 5 manufacturers have seen their sales plummet by more than 20% and up to 40%.
The poor PC circle has always been low-key, and it has pounced like this, and it still can't be mixed with half of the hot search.
It stands to reason that compared to mobile phones that have been weak in innovation.
The speed of progress in the PC circle is far faster than in previous years.
In exchange, the result is that "everyone doesn't like to change computers"...
The cause and effect of this is worth talking about.
From our consumers' point of view, the reason for not buying a computer is actually simple.
It's a new computer, it's too ™ expensive!
Brother Ji still remembers that in the era when the mining tide was not yet rising, with a host that could play 1080P, the "card bar standard" of 5, 6000 yuan was enough to win.
However, time has passed, and DIY players in a few years want to get a smooth 2K experience, and the budget can be rushed to tens of thousands.
In notebook circles, this phenomenon is even more serious:
The original 6, 7000 yuan price segment of the 3060 notebook.
After changing the 4060, the price soared directly to more than 10,000 yuan.
Classic series such as the rescuer and the game box have entered the 10,000 yuan price in 2023.
And brands that can barely maintain the original price, such as OMEN 9 recommended by the machine brother.
In today's market, it can already be called "conscience".
What "mass production" and what "Moore's Law" do not exist in this magical 2023.
Therefore, every time the machine brother recommends a computer, the list is often 6000~8000 products.
The friend in the comment area asked the machine brother with a bitter face: "Why are computers so expensive".
Brother Ji's heart is also anxious.
Because of the cheap and easy-to-use PC, there are only a few in total, and if you want to buy it, you have to grab your head.
What's even more infuriating.
While the price of terminal products takes off, the price of various accessories falls.
For example, solid-state drives (SSDs) have been rolled up to 5 gross 1G cabbage prices for domestic storage.
In terms of processors, the red and blue battles of I and A have also rolled the dessert-grade i5 and R5 to the price of 1,000 yuan.
Therefore, the pot where the price of the PC does not fall but increases, there is really only one person who can carry it.
As for who this person is, everyone knows in their hearts.
However, the PC side collectively rushed to the street, but could not shake a penny of the price of the graphics card.
Because, Lao Huang's real money-making business has long been not our group of stinky games.
From graphics card mining to AI blowouts, more and more industries other than gaming are beginning to explore the application value of GPUs.
Like OpenAI, which developed ChatGPT, it directly spent $300 million to buy tens of thousands of A100 computing cards.
And, in order to meet the needs of major technology companies to follow the trend of AI.
Lao Huang also spent a lot of money to build a new H100 computing card.
One piece, it costs 240,000 yuan.
How many H100s will be bought at a time for big companies that are hungry for AI?
At least Musk, who used to spray AI wildly, has now "really fragrant" tens of thousands of graphics cards.
Whether it is the top H100 or not, it is enough for the old yellow to count the money to hand cramps.
As for how the insincere 4080 and 4070 are sold, eighty percent of people do not care.
This is also the fundamental reason why the 40 series starts at the ground and the 30 series price is firm.
In the installation discussion of major forums, nine out of ten posts are struggling with graphics card prices.
And that once thriving, lively, fun-filled DIY circle was tossed half-dead in just a few years.
As a pure player, Brother Ji has only one sentence to say:
But think about it.
When a high-end graphics card is enough to buy a Switch+PS5.
Perhaps it's the best time to get a game console.
Probably, "thin and light book + game console", this combination that was once ridiculed by DIY players.
is the real version of the answer in this magical era.
Image from the web