The tourism industry is the hottest "May Day" in recent years: hotels and guesthouses in many places are sold out in advance, and outbound group tours are full of people

On March 10, 2023, local time, Katunayake, Sri Lanka, Chinese tourists came to travel after the adjustment and optimization of the new crown prevention and control policy. Visual China map

In the near future, "Where is May Day going to play?" "It has become a way for many people to greet them.

An An, a "migrant worker", showed The Paper his scheduled trip to Sri Lanka on May Day: "It's an outdoor trip, with hiking, diving whale chasing, and going to the grassland to see lions!" An An looked expectant, she had already bought a ticket to and from Sri Lanka at the end of March.

The demand for long-term travel on "May Day" has "blowout", and orders in many places have increased by more than 15 times compared with before "May Day"

An An sent the "Sri Lanka Pure Play 9 Days" itinerary is a local group, participants meet at the airport in Colombo, the introduction says: "Book more than 1800+ tickets and experience items: pigeon island snorkeling, buggy safari to find wild elephants, pristine river rafting, etc." The Paper saw that as of press time, the group was 15 people traveling, departing on April 28, and only one place left for the group returning on May 6.

Earlier, The Paper (www.thepaper.cn) reported that data released by Ctrip showed that as of April 6, after the Qingming holiday, the number of orders for domestic travel on Ctrip's platform increased by more than 7 times compared with the same period last year, and has reached the same period in 2019. As the May Day holiday gets closer and closer, bookings related to tourism products are gradually increasing.

Mafengwo big data shows that in the past week, the popularity of "May Day travel" in Mafengwo Station has increased by more than 150% month-on-month, and it is showing a continuous upward trend. Among foreign destinations, islands have become the most concerned targets for young people during the May Day period, and the popularity of "foreign island tours" has increased by more than 80% in the past week (April 3-April 9).

On April 11, Tongcheng Travel released forecast data showing that it is expected that during the May Day holiday in 2023, there will be a "blowout" in domestic long-term travel and outbound travel demand, of which the number of orders for long-term travel destinations such as Yunnan, Hainan, Sichuan and Xinjiang for "May Day" travel increased by more than 15 times compared with the first five days of May Day, and the number of outbound travel orders increased by nearly 5 times.

Data from Meituan and Dianping show that as of April 10, domestic travel orders during the May Day holiday increased by about 200% compared with the same period in 2019, the highest in five years. Among them, the cumulative number of accommodation bookings has remained the same as on April 25, 2019, which means that the accommodation booking rhythm of May Day this year is about two weeks earlier than in 2019.

Domestic long-term travel orders account for more than 70%, and many hotels and guesthouses have been fully booked in advance

From the perspective of domestic travel, Mafengwo's report shows that the news of the recent reduction in fuel fees for domestic flights has accelerated the release of tourists' long-term and outbound travel demand. In Mafengwo's "May Day" and "early bird" orders, long-term travel orders accounted for more than 70%, and Sanya, Kunming, Chengdu, Chongqing and Guiyang ranked among the domestic long-term destinations with the highest increase in popularity.

According to the latest data from Spring and Autumn Tourism, as of April 9, during the "May Day" period, nearly eighty percent of people chose Spring and Autumn domestic long-term products for travel in the same period of 2019.

According to Ctrip's data, as of April 6, the overall travel registrations in Shanghai, Beijing, Nanjing, Chengdu, Xi'an, Hangzhou, Chongqing, Wuhan, Guangzhou and Changsha during the May Day period were relatively popular, and the number of May Day bookings in many places has exceeded the same period in 2019. Among them, Chengdu, Changsha, Qingdao, Suzhou, Fuzhou, Zhuhai and other popular tourist destinations have exceeded 30% in 2019, while Dali and Weihai have become the "big dark horses" of "May Day" with higher growth rates.

According to Ctrip's data, the number of travel orders in Dali exceeded 190% in 2019, while Weihai increased by more than 300%. At present, some room types in the Seaview Hotel near Dali Erhai have been fully booked during the May Day period, and the Seaview Suite worth 11,450 on the Ctrip platform has also been fully booked.

On the Qunar platform, as early as early March, some travelers booked hotels in popular tourist destinations such as Sanya and Dali in advance; With 50 days to go until May Day, the Beijing-Dali economy class was sold out on April 29.

Meituan's data also shows that the popularity of "Dali-Lijiang-Shangri-La" has not decreased, and the circumnavigation routes such as "Puer-Xishuangbanna" and "Tengchong-Mangshi-Ruili" are also becoming more and more popular, and the number of accommodation bookings in the Dehong area has increased by more than 4,000% compared with 2019. In addition, Kashgar and Ili on the north-south Xinjiang ring road and Gannan on the Gannan ring road both increased their accommodation bookings by about 1,500%. In addition, holiday rooms in Liuzhou, Luoyang, Quanzhou, Taizhou, Shantou, Zigong, Jingdezhen and other characteristic cities are tight, and many hotels are sold out in advance.

Hong Ge, the owner of Dali Manshan B&B in Yunnan, told The Paper that the rooms stayed before "May Day" (April 27 to April 30) are basically fully booked, and the reservation rate during the Golden Week has exceeded 50%.

According to Tongcheng Travel's data, the booking cycle of hotels and other tourism products was significantly extended during this year's May Day holiday, and some popular hotels were fully booked as early as early March. At present, around Dali Ancient City, Phoenix Ancient City, as well as popular scenic spots such as Huangshan, Datang Sleepless City, and Hongya Cave, there are many hotels that are full on May Day.

In addition, Meituan's data shows that Shandong Province is also expected to become the new "top" of the tourism market during the May Day period this year. During the May Day period, the number of advance bookings for accommodation on Meituan increased by 400% compared with 2019, and Qingdao, Weihai, Jinan, Yantai and other Shandong cities accounted for four seats among the top 20 cities with the most popular accommodation bookings in China. Recently, Zibo, which has frequently appeared in the circle with barbecue, has increased the number of accommodation bookings on May Day by 800% compared with 2019, ranking first in Shandong. On Dianping, the search volume of Zibo "barbecue" in the past week increased by 700% year-on-year, and the number of notes increased by 1400%.

In the past week, the popularity of outbound travel products has increased by 42% month-on-month, and nearly 30 outbound group tours of travel agencies are "full"

In terms of outbound travel, the continuous resumption of international routes has also brought great benefits to the "May Day" outbound travel.

According to Ctrip's data, as of April 6, the overall booking volume of mainland outbound travel products increased by more than 18 times year-on-year. Among them, the search volume of outbound air tickets during the "May Day" holiday increased by more than 9 times year-on-year; The average price of outbound one-way air tickets was 2,564 yuan, down 58% year-on-year.

According to Tongcheng Travel's data, the search popularity of outbound travel products increased by 42% month-on-month in the past week. Bangkok, Singapore, Macau, Phuket and Bali were the most popular outbound destinations for the May Day holiday, with Singapore, Maldives and Thailand seeing more than a seven-fold month-on-month increase in bookings.

According to Mafengwo data, Thailand, Indonesia, Japan, Maldives and Malaysia are among the top five foreign destinations with the highest order volume during Mafengwo's "May Day". Phuket, Bali, Phu Quoc, Semporna and Saipan are among the most popular foreign islands.

From the perspective of outbound group tours, The Paper learned from Lingnan Business Travel Group that up to now, the travel agency has received nearly 30 "Cross May Day" groups waiting to be departed, and some visa-free outbound group tours continue to accept customers.

According to the reservation of "May Day" long-term products, the "Iran 13th", "Egypt Cruise 13 Days" and "New Zealand North and South Island Panorama 14 Days" products departing on the eve of the "May Day" Festival were quickly sold out after they were launched, and the tourism product department of Zhongxin Tourism repeatedly added the departure period before and after "May Day" to meet the travel needs of tourists.

According to data previously released by Ctrip, as of April 6, the number of overseas group tours on the platform increased by 157% compared with the beginning of April. Thailand, Singapore + Malaysia, Hong Kong and Macao Tour, Maldives, Dubai + Abu Dhabi, Bali, Indonesia, New Zealand, Egypt In-depth Tour, and Vietnam are among the popular routes for outbound tours on May Day.

"Tourists are traveling in groups, and practitioners in the entire tourism industry chain are also actively preparing to welcome the hottest 'May Day' in recent years." Industry insiders said that this year's "May Day", tourism demand will usher in a concentrated release, which is expected to drive the comprehensive recovery of consumption in various industries and show the strong momentum of China's economy. Under the heat of consumption, the supply side needs to increase the supply of high-quality products and services, seize the "holiday economy", and help the consumer market accelerate to improve.

Zhou Weihong, Deputy General Manager of Spring Autumn Tourism, said that as May Day this year is the first long holiday in the post-epidemic era, there will be sufficient growth in local travel, peripheral travel, domestic inter-provincial travel and outbound tourism, and some areas will exceed the 2019 data, further driving the pace of tourism recovery.