Speaking of the Takeoff Lips brand, everyone is more or less impressed.
When browsing shopping malls or home appliance pages on e-commerce platforms, you can always see the words or logos "Philips" and "PHILIPS".
Every now and then, you can discover something new that you haven't seen Philips do before.
No, someone on the forum recently found out that Philips has also begun to make SSDs.
For digital products, the common discussion direction is nothing more than how the product parameters and performance are, and the price value is not worth buying.
In Philips' post, the style of the comment is like this:
This...... It's not a good evaluation of this brand.
But hey, after Brother Ji learned about the changes in Philips over the years.
I found that what they said was the truth.
This former giant in the consumer electronics industry has sold its consumer electronics business and transformed it into a healthcare company.
At present, Philips' main business is medical equipment for hospitals.
For individual consumers, only electric toothbrushes and razors remain.
So what is it about Philips monitors, rice cookers, hair dryers and other products on the market?
On this issue.
To answer in the language of high emotional intelligence, Philips sells the business while licensing the brand to buyers.
Low emotional intelligence said, it is packaged and sold together.
Now you can buy Philips products, except for electric toothbrushes and razors, other and Philips can not be said to have nothing to do with it, at least it can be said that it has little to do with it.
It's a bit like Nokia's phones now.
Although the brand is labeled "Nokia", Nokia is not actually involved in the development process of mobile phone products.
Design concepts, manufacturing standards, marketing service ethics, etc., are all decided by authorized manufacturers.
That's right, the manufacturers.
Enter "Philips" on the search website to find more than 3,000 companies. With the Philips brand, develop, manufacture and sell products.
As a result, the scene presented to us is that Philips' brand is posted everywhere.
Even the phone holder was attached.
When they publicize, the most common point they emphasize is the quality of Philips as an "international big brand".
However, in fact, these are "pure-blooded" domestic products.
Many people did not understand the changes in Philips in time, and their impression of Philips was still the international large enterprise with "century-old Dutch quality" on the promotional page.
Wait a minute, Holland?
Ahem, this problem is not big, anyway, it is a very famous foreign brand.
In China, for a long time, "foreign brands" have stood for high quality.
Based on this impression, many people have higher trust in Philips' products, and subconsciously think that Philips' products will be better.
But Philips is now a person who only collects licensing fees and cares about anything else.
As long as the company is willing to pay, it can get the authorization of Philips.
Therefore, the actual quality of these products with the Philips logo depends on the conscience of the manufacturer.
Some are still making products seriously, such as Philips displays made by AOC, and the reputation is quite good now.
And some want to use the Philips brand to make money fiercely.
Like this air conditioner with a price tag of 15799.
In fact, Philips itself has never made air conditioning.
This air conditioner is a new business opened up by the authorized enterprise itself, and Changhong foundry was found, and the performance parameters are basically the same as Changhong's own Q5D four years ago.
Since there is no big difference, it stands to reason that the price will not be much different.
However......
Change the LOGO to increase the price by four or five thousand, and treat consumers as leeks.
There are also many inferior products, which have been labeled with Philips after the manufacturer has obtained authorization, and have become "high-quality goods of big brands".
However, when faced with quality spot checks, all the stuffing was revealed.
Every year, Philips can see reports of unqualified spot checks.
Under the influence of sitting price, quality and other issues, people began to question the Philips brand.
For the current situation of Philips, some UP owners made a video last year, making a sharp comment on the current Philips - "European Antarctica".
Many people woke up after watching the video.
I thought it was the same big business as Yamaha and would do anything, but it turned out to be a private label.
However, the ability of this video to spread is still limited, and many people still have not access to this information.
There are still many manufacturers who use the influence of the "Philips" brand to slaughter people's wallets through poor information.
The fact that Brother Ga Zi sold Philips mobile phones not long ago, I believe everyone still has an impression.
A mobile phone that costs more than a thousand yuan a day, the original price in the live broadcast room is actually marked as 8999 oceans.
Even the price announced by Gazi in 1999 was several hundred higher than the daily price.
Make a friend (×) and earn with tears and blood (√).
After making this big news, big media such as a certain wave and a certain fox took the opportunity to follow up.
While they reported the chaos of online live streaming goods, they also told about Philips' road of "selling and selling", and people learned the real situation of Philips now.
By now, most people have realized that Philips is the Antarctica of technology. In addition to electric toothbrushes and razors, other products are bought by other manufacturers to buy a Philips brand and paste them.
Therefore, in the post of Philips SSD, there was a scene of forum netizens complaining collectively.
There are also some comments that are interesting:
Sounds like a little bit of a point.
After all, Philips launched the SSD at this point in time, just after the rise of domestic storage, the price of storage products began to fall.
Of course, Brother Ji is not 100% sure.
What Brother Ji can be sure of is that when people look at the Philips brand now, the aura of "foreign brand" on it has become a lot lighter.
People are also more inclined to choose domestic brands.
Cheap and easy-to-use products, who doesn't like it.
Image from the web