In recent years, with the continuous promotion of the rural revitalization strategy, the market demand for rural tourism has also continued to increase, especially since the epidemic has entered the normalization of prevention and control, more and more urban residents have shifted from long-distance travel to weekend or rural short-distance travel, which has also accelerated the development of rural micro-vacations around cities. Therefore, short-distance rural micro-vacations have gradually become a hot demand for mass leisure tourism and an important development model of cultural tourism, and there is more room for development in the future.
From the perspective of the market, rural micro-vacation destinations provide a new vacation product, and from the perspective of consumption, micro-vacation destinations also meet the needs of urban residents to enjoy the "slow life" in the countryside. Therefore, we must develop rural projects to have an "original" rural vacation experience, that is, tourism life. The development trend of rural micro-vacation mainly includes the following four development hotspots: landscape and rural integration linkage, rural tourism products, outdoor camping products, and rural cultural tourism complexes.
01
"Scenic Area +" micro vacation
In the context of the rural revitalization strategy, the rural micro-vacation developed by scenic spots is mainly developed through the complementarity of resources and functions, and is a joint development model of scenic spots and villages. According to past experience, most of them are the three-level linkage promotion of "government-enterprise-villagers", unified planning under the guidance of the government, and a work promotion mechanism is formed in management, each performing its own duties; At the same time, to stimulate the participation of enterprises, there are many local practices to establish an investment or operation of the main company, responsible for the overall transformation and construction, and coordinate the follow-up operation related matters; The most important thing is to encourage villagers to start businesses. In terms of publicity, it is necessary to grasp the "integration" and create a symbiotic tourism impression through rich activities such as self-driving tours, family tours, parent-child tours, and outdoor races.
02
"Sojourn+" micro-vacation
As a large and medium-sized city or urban area, the primary function of micro-vacation is to meet the needs of short-term residence. In the continuous innovation and development, there are more and more "stay" as the core development of micro-vacations, such as some boutique homestays, hot springs, skiing as the theme of the suburbs, are the creation of micro-vacation scenes, evolved into a complete lifestyle, tourists who come here do not need to go to scenic spots, only need to participate in homestays, hotels some "+ picking", "+ pets", "+ paradise", "+ script killing", "+ training" and other cultural experiences or theme activities, which can meet the needs of micro-vacations, thus , can also achieve the internal cycle of micro-vacation consumption.
03
Outdoor campsite micro getaway
Outdoor camping has become one of the new fashionable lifestyles in the post-epidemic era, and rural camping has become an important part and development model of rural micro-vacation.
For rural camp development operators, whether it is a newly developed characteristic camp or a supporting camp attached to a beautiful countryside and rural scenic spots, in addition to clarifying the theme, the first thing is the problem of site selection, its location must be selected in the open landscape, beautiful environment, flat terrain, but also to ensure sufficient project land, followed by the development layout, construction standards, operation mode and other core content planning. Its functional content includes camping area, leisure and entertainment area, comprehensive supporting area, etc.; The spatial layout should be based on the influence of road traffic, light ventilation and other influences, and try to choose a uniform layout and a radial layout; During construction, the basic and service of equipment can be selected according to the characteristics of the customer group; The operating model mainly considers diversification and self-operation. In the development process of rural camp projects, we must adhere to the principle of not destroying nature, and consider the possible pollution of the environment in advance.
04
Rural cultural tourism complex
Rural tourism complex can be said to be the advanced state of rural tourism transformation and upgrading, combined with culture, tourism and agriculture can form an independent and comprehensive micro-vacation destination, not only to meet the needs of rural leisure, cultural experience and other micro-vacation, but also to become a demonstration project for the integration of primary, secondary and tertiary industries. It is different from landscape and rural linkage, sojourn micro-vacation, outdoor camp, and its residential products can become a "second residence" for urban residents.
summary
The development of rural tourism should pay attention to the characteristics of rural culture and resources, rationally use the idle farm houses of villagers, idle assets of village collectives and idle land and other resources to develop rural tourism products, innovate the "1+N" brand building, and form a one-stop development with a theme, multi-format and closed-loop.
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