Now there are quite a few aimed at children
The harm they bring to marketing tricks is not only a waste of money, but also invisibly planting the seeds of "gambling" in children's hearts
All kinds of blind boxes: constantly push up the child's desires
How addicted are today's children to blind boxes? I believe that many parents have suffered from it
An ordinary figure, some of which look like it spills glue into a blind box, has a fatal attraction to children, and the price is generally not cheap, ranging from dozens to hundreds of dollars
After ordinary stationery becomes a blind box, the price doubles by 3~5 times, and the same stationery becomes a blind box, which allows children to buy again and again
The news once reported that in order to get together a set of "Conan" gel pens, a minor in Hunan secretly carried his parents behind his parents' back, and spent more than 1,000 yuan a month to buy a blind box
There is also a primary school student in Zhejiang who actually bought 20 sets containing 24 pens in a row in order to extract a hidden model, with a total price of more than 2,000 yuan, almost addicted, resulting in mental trance, and his studies plummeted
It seems that the harmless blind box is constantly improving the child's desire value, as long as there is a level distinction, there is also a comparison, there is a function of comparing with each other, and then produce a "gambler"-like desire to win or lose: "Next, you can draw what I want", "I must be the first to collect all the styles"
The risk at this point is not the loss of money, but the powerful addictive nature of the behavior itself
Campus Sweepstakes Trap: Naked "Gambling"
315 gala in 2022
It exposed what made elementary school students flock to it
Campus lottery traps
, duration 07:08
There are many stationery shops around elementary schools
In the name of selling stationery
Run a sweepstakes
Many children gathered to smoke "Dragon Balls"
The so-called "Dragon Ball"
It's just a cheap three-nil product
It even emits a pungent odor
The kids enjoyed it
Playing a raffle game
It cost more than a dozen yuan in less than 2 minutes
Even if you don't get the prize you want
The children also expressed their desire to continue smoking
"I don't believe it, I can still smoke a loneliness"
Except for Dragon Ball
Bouncy balls, infrared pens, gyroscopes, etc
Toys that kids love
All became prizes in the raffle
Other sweepstakes games are taken directly
A more exciting way to get cash draws
Sticker on the lottery board
5 and 10 yuan banknotes
"Up to 200 yuan", "100% winning" and other words
Constantly stimulate the child to draw prizes
Some shopkeepers even thought about it
More exciting smashing golden eggs
Claim to "spend a dollar to smash once"
"Cash if you open it"
But a whole plate of "golden eggs" sold for 66 yuan
Only 7 eggs are set with cash
The total amount is 15 yuan
There are also merchant upgrades
A deeper way to play - philately
One dollar draw
Open the raffle bag
Inside there are several patterns of stickers and
Cash with a probability of appearing
If a specific set of patterns is collected
There are cash prizes ranging from 10~200 yuan
This equates to double the odds of winning
In the eyes of the children, the odds of winning the lottery are very high, so they pay money again and again, and shout in a childish voice: "Bet a wave, the bicycle becomes a motorcycle";
Compared to adults
Children are even less rational in their thinking
and the ability to judge the probability of winning or losing
These games are aimed at children
Designed so roughly
But children will still be naïve
Luck will come someday
"I believe I can win"
"I think it's possible."
"Why has it been my draw to thank you for your patronage"
Some people may find this alarmist
Why is buying blind boxes and lotteries related to gambling?
Because it doesn't matter if it's a blind box or a toy lottery
They all use the "gambling" mechanism, the sense of stimulation and expectation brought by the uncertainty can relieve stress, release children from the learning environment, and form an addictive mode such as "stimulation → pleasure→ pleasure reinforcement → addiction"
Children themselves have weak self-control, once driven by curiosity and stimulation into the mud pit of "good gambling", they are extremely prone to addiction, which has a great negative impact on learning and life
How to tell if a child is "hit"?
Faced with the "gambling trap" hidden around the child How do parents judge whether the child is involved or not?
01
Focus on "Money"
Keep an eye on your child's recent use of pocket money
If the child always
Coming to you for money under various pretexts
Then be careful
02
Focus on "Academic Performance"
If the child's grades are consistently stable
But suddenly at a certain time drastic changes occur
Then be sure to communicate more with teachers and children
Dig deep behind the reason
03
Follow "Dating Situations"
Learn more about your child's friendship from the side
Invite your child's friends to your home as appropriate
Observe how both parties get along
04
Focus on "mood changes"
If after coming home from school
Finding that the child's face is not right
Sometimes it's very happy, sometimes it's very low
The child is at the time of questioning
Be sure to pay more attention
05
Focus on "consumption"
Many "gambling traps" are from
Induce children to consume
Teachers and parents should actively reveal to their children
For example, stationery, blind boxes and other traps
Marketing characteristics and rules
Explain the risks
Guide children to establish a correct view of consumption
Abandon speculation
Prevent blindly following the trend and comparing consumption
How to help children stay away from "gambling traps"?
Set the right example
"If you want to teach your son to be right, you must first correct yourself"
Parents should set an example by consciously resisting gambling, not participating in gambling, and not gambling to help their children establish a correct view of money
Strengthen family education
Set up small family classes, focusing on those hidden and novel tricks to lure gambling, tear their disguise, and raise children's vigilance
Pay attention to educational methods
Let children stay away from gambling entertainment projects, must pay attention to the methods and methods, blunt preaching, severe reprimand will often be counterproductive, at this time you can borrow external forces to invite children to watch short videos and movies promoting the harm of gambling, and then patiently explain
Enrich children's lives
Some children are addicted to gambling
It's because life is boring
In order to satisfy the "curiosity" and "exploration" mentality
Failed to resist temptation and went astray
Parents should spend more time with their children
Bring your children to parent-child activities
Such as travel, picnics, concerts, etc
Help your child find their own interests
Make your child's after-school life fulfilling and meaningful
When the child has more interests
Naturally stay away from the "gambling trap"