Even if Luo Dayou Jay joins, I find that "Endless Sound" cannot save the Chinese music scene

Text | Ling Hu Boguang

Hunan Satellite TV's music variety show "Sound Endless. "Treasure Island Season" is on the air. This season, because the invited guests did not have musicians such as Luo Dayou, Jay Chou, Tao Zhe, Jolin Tsai, etc., this variety show has too many regrets.

Bo Guangjun has also analyzed before, and there is no problem with this music variety show itself. After all, a variety show is watched, that is the meaning of its existence. But as long as this kind of nostalgic music variety show appears, it represents a decline in Chinese music, otherwise why should everyone be crazy to be nostalgic?

However, the Chinese music scene itself has not declined, but because of the steady development of the economy, the improvement of people's living standards, and the increase in the number of people engaged in music, music itself is becoming more and more abundant.

Now mainland music is not bad, and the genres are also rich, but it lacks a perfect operating mechanism, and it is understandable that everyone now misses Hong Kong and Taiwan music so much. But in itself it has little significance for the development of Chinese music. Just like Luo Dayou, Jay Chou appeared on this music variety show, are they still likely to promote the development of Chinese music? Right!

"Endless Sound" can't save the Chinese music scene? No one can save the Chinese music scene

Why the decline of the Chinese music scene has been written many times before, it used to be the era of records, an album, especially the title song, is screened layer by layer, an album comes out to go through the music director, market research and this kind of ah, but also to pass the company's pass, after these screenings, the rest will not be too bad.

Now there is no such thing, equivalent to production and listeners directly docking, naturally there is everything, now good songs need to be screened by themselves, but now the pace is fast, not many people have that time to screen, besides, in the past screening songs were people's profession, and most of us listen to songs just entertainment, just entertainment.

There is a very important reason why music is now electronic and fragmented, which is less mentioned. In the record era, consumers can only buy a limited number of CDs or tapes, you can't see what you like and buy, not just money, do you have so much space to store? So the audience must focus on a few singers.

This is not the case in the electronic age and the Internet age, I like someone's song, I only listen to this song, I don't need to listen to other songs on the album. Then the playlists of different listeners converge, that is, quite a few tracks are the same, which is also normal, because people's aesthetics are inherently close.

So in the electronic age, listeners' loyalty to singers began to decline sharply, and if you have good songs, I will listen to them, and ignore them if you don't have good songs.

Another reason is that the share of the music market in mass entertainment life has dropped significantly. Now most people listen to songs is the background music of various short videos, I often wear headphones to listen to songs because of work, so I will be interested in finding a lot of good music, and the vast majority of people do not have such a work background.

The world first entered the Internet era, and then entered the smartphone information age, and a new change is the transfer of discourse power.

In the record era, who are the strongest consumers? I think it's 12-25 years old, 12 years old to go to junior high school, 25 years old to graduate with a master's degree, or three years after graduating from a bachelor's degree. After that, people gradually entered middle age and were trapped by life, their attention began to shift, and they did not have the patience to accept new distinctions.

Most people's preferences for music are determined in this age range, so music practitioners mainly cater to this group of people. In the eighties and nineties, it was mainly the younger generation who accepted popular songs at that time. In the era of smartphones, everyone has a mobile phone, and the audience suddenly expands to 12-60 years old.

The most typical is the Internet songs that emerged from 2005, catering to the post-60s, post-70s, and partially post-80s. And what they don't adapt to is the post-90s, they grew up listening to Jay Chou. So now there is a serious division, hot songs on the streets, no one discusses, and the golden songs that appear on the list are little known.

The same is all "saliva song"? Why Hong Kong and Taiwan music classics, the mainland are all "bad and vulgar divine comedy"

Of course, when we look at the above, you will find that there is a problem here. Although it is easier to spread music because of the convenience of information, why were all saliva songs in the past classics, and now saliva songs, why are they just bad saliva songs.

This question itself is also the answer, the country's economic development, and infrastructure development rapidly, network popularization, and the emergence of video apps have brought about changes in the entertainment life of the whole people. In the past, the online democratic flow was developed from the student body, and the music and entertainment industry in Hong Kong and Taiwan was more mature and had more voice and market, and the audience and entertainment media could gain the upper hand on the Internet and television.

Now the national small video, former students are rolling in the workplace, idols in previous years have retired or are tired, Hong Kong and Taiwan do not have advantages in capital, the "era of fast traffic consumption" has arrived, coupled with the collapse of the record industry that musicians mainly "make money", few people can even dare to create the entire album with their hearts.

The influx of the new generation of mainstream netizens into a large number of more grassroots and older people has obviously impacted the original market pattern, which cannot be said to be a decline in aesthetics, but a more comprehensive reflection of the aesthetics of the whole people.

Times have changed, comrades, the record is dead, and more workers and peasants are in charge.

Obviously, straightforward, strong, verb beating, more impressing ordinary people, the so-called high-level showmanship belongs to a small number of people.

The threshold of any art will be lower and lower with the advancement of technology, maybe he is not good for the part, but it is good for the whole, the collapse of the mainstream pop music scene does have shoddy reasons, but the main reason is that the short video Divine Comedy is oversupplied, after all, who is easier to make money is a matter of glance.

For example, Li Ronghao worked hard to make an excellent album in short videos is not popular, or do "Wumeizi Sauce" can easily become popular in short videos, if it is you, how do you choose?

This is the pros and cons of digital albums and physical albums, but the problem is that the main market of Chinese pop music cannot develop physical albums that pay attention to quality, and even digital albums only belong to some singers (independent music), and short videos have occupied the right to speak in music.

But short videos are not one or two music software, but the main way to spread music now. It's not even just music as a cultural commodity, novels, animations, games, film and television dramas, and so on; Watch a movie in 3 minutes, watch a TV series in 5 minutes, finish a novel in 10 minutes, watch other people's game videos and so on.

The music itself serves short videos, which goes back to what was analyzed above. The audience of the short video uses the music as a background, and the brainwashing cycle is required in just a dozen seconds. This is two different models from the Hong Kong and Taiwan record era producers, musicians selecting excellent songs.

The same is all saliva songs, the music used to be a bit of a musical level, and now only saliva remains.

Hong Kong and Taiwan's music scene is in decline, and the mainland is full of short video divine comedy? What is the future of the Chinese music scene?

At this time, some people may ask, now the music market is so large, in addition to the short videos that everyone does not listen to and all kinds of music that no one cares about, where is the good music? Why do you think it will erupt? I think the main thing is offline music festivals and livehouse independent music.

Because the music industry relying on the entity is not as good as short videos, it is also a huge music industry.

How good is mainland independent music, I have written many times before, this time I will change the direction to summarize.

This before the Chinese music scene was not good, in addition to pop music, is there also film and television soundtrack and film and television OST. After all, film and television soundtracks and OST are also important parts of the music industry, but in recent years, Chinese film and television soundtracks, as well as OST, have made great progress.

Behind anime such as "Spirit Cage" and "Bad People", "Chang'an Twelve Hours", "Hidden Corner", "Three-Body Problem" and so on. The movies "Love Myth", "The Wandering Earth 2" and "Space Exploration Editorial Department", etc., are there a vote of film and television soundtrack artists, singers and musicians behind these cultural goods.

Among them, "Hidden Corner", "Love Myth" and "Space Exploration Editorial Office" have three similarities. First, they are all young mainland directors, and Shao Yihui, the director of "Love Myth", is still a post-90s generation; Second, the 3 films are all literary films; Third, the directors have used a lot of mainland independent music for OST and soundtracks.

I believe that as long as you have seen these three works, you will find out how good the music in them is, which is all supported by the mainland music scene, and there is no Hong Kong and Taiwan music scene at all. And such excellent animation, games, film and television works are actually more and more, and the mainland music scene is the same.

Luo Dayou Jay Chou participated in "Endless Sound", which also could not save the Chinese music scene

Finally, some people may say that pop music is measured by level, but the evaluation standard of pop music is not "level" in the first place. What serious music and niche music will people who really pursue the level of music listen to. But for ordinary listeners, the first attribute of pop music is pop.

That is, the two things you often hear, what song is popular, what song is sung.

Now to discuss popular music, not how to improve the circulation of music, not how to attract listeners, talk about the level of music, talk about how to improve the level of audience appreciation, is this what pop music should do?

There is a fundamental logical problem with this, and people habitually confuse the difference between "pop music" and "popular music". The former is popular music refers to all musical genres except classical, rock, metal, jazz, folk, r&b collectively referred to as pop music (I think it should be translated into popular music), and the latter is pop music refers to popular music on the charts (that is, popularity).

The former has developed better and better independent music in the mainland over the years, and its musical style is more than ten times richer than that of Hong Kong and Taiwan music before. The latter well, the mainland does not even have a publicly-recognized music award (this is a weather vane for music to connect the public and the industry), and there is a long way to go.

And the music variety show of "Endless Sound" does not rely on both sides, even if Luo Dayou, Jay Chou and more Taiwanese musicians are invited, it will not help the development of the Chinese music scene!

Feelings have never been the future of the development of an industry, and I don't believe to look at various IP Hollywood blockbusters, as well as Japanese anime and Hong Kong movies. Flipping over and over fried cold rice is never progress, it's regression!