Among the many new forces in domestic car manufacturing, Qianjie is an emerging brand that has only risen in the past year. From the release of the brand to the monthly sales of more than 10,000, it took less than a year, and this fierce offensive also made a number of new energy vehicle companies very envious. According to relevant data, in 2022, the AITO series has achieved a cumulative delivery of more than 75,000 units, becoming the fastest growing new energy vehicle brand.
It can be said that the speed of the rocket also tells us in practice, what is called back against a big tree to enjoy the cool! After all, Qianjie is a brand jointly created by Huawei and Cialis, and unlike several major automobile brands that have cooperated before, many technologies of Qianjie models are provided by Huawei, such as technology systems, radar cameras, audio, motors, etc., and even Huawei stores can also see the figure of Qianjie, which undoubtedly accelerates the growth of Qianjie.
I thought that by 2023, the world would "sing ahead" all the way and create new high results. But unexpectedly, the growth trend of the world came to an abrupt end, and the sales performance in the first quarter of 2023 was not satisfactory, with a total of 11,659 new cars delivered from January to March, which is not even as good as the monthly sales in October last year. It is worth noting that at the beginning of this year, there was also a price reduction, with a maximum reduction of 30,000 yuan, but it seems to be of no help at present.
All kinds of phenomena are telling us that the car is not selling well! Many people wonder, is this Huawei's halo not good? I have to admit that the reason why Qianjie cars sold so well last year is because of the mountain of Huawei, and Yu Chengdong has repeatedly stood for Qianjie, and even claims that Qianjie M7 is an electric vehicle with a million-level luxury car comfortable and intelligent experience, but is Qianjie M7 really that good?
For now, at least, the M7 isn't perfect. Although this car has a "ceiling" like the car system, and also has zero gravity seats such as selling points, but overall its space design is quite unreasonable, especially in the third row of seats, its space is very cramped, that is to say, this car actually only takes care of the passengers in the first and second rows, and does not work too the third row.
Of course, even if the third row of this car is not spacious enough, it is not the original sin for consumers, and the most disappointing thing may be that the safety of this car is not guaranteed. In November last year, the China Insurance Research Institute announced the crash test results of the M7, which received a "fair" evaluation in the crash test of the 25% frontal bias of the car in the crash test of the front bias of the China Insurance Research Institute. In contrast, vehicles such as the ideal L9 and Lynk & Co 09 performed well after the collision, and the A pillar and B pillar were intact.
Undoubtedly, this crash test also put the M7 into question, although later a blogger certified as a Huawei intelligent vehicle solution engineer on Weibo responded: A-pillar deformation≠ poor safety, and also ≠ A-pillar broken! But from the consumer's point of view, the Huawei aura of this car has been ruthlessly shattered, and they also realize that this SUV that benchmarks millions of luxury cars is actually a Dongfeng car.
Originally, the development of the world is difficult enough, and to add insult to injury, Huawei founder Ren Zhengfei recently reiterated that Huawei does not build cars, and stressed that Huawei / HUAWEI cannot be used to appear in vehicle publicity and appearance, which made the question of "HUAWEI" logo only changed in March slap in the face. Because in the public's cognition, the question is Huawei's car, and now Huawei actually slaps its face in public and does not allow the use of the HUAWEI logo, isn't this a disguised way to clear the relationship with it?
Although it is not clear whether Huawei will continue to cooperate deeply with Qianjie, the current situation is not a good thing for Qianjie, which will not only undermine consumers' purchase confidence, but also affect the brand power of Qianjie. Without Huawei's questioning, it is not destined to last long.
Write at the end
In general, one of the brands that have been led by Huawei is the fire, especially the empowerment of the Hongmeng cockpit, which makes the models under the Horizon stand out from competitors in the same class. But if this only advantage is gone in the future, then who is willing to pay for the question without Huawei? For Qianjie, how to further improve the competitiveness of its own products and build brand reputation is the most urgently needed at present.
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