In order to obtain an intermediary license, ByteDance's Happiness Li acquired a wheat field subsidiary

author：The Economic Observer 2021-10-26 22:14:34

Economic Observation Network reporter Cheng Luyang On October 8, it was reported that ByteDance's real estate trading platform Happiness had acquired Beijing Wheat Field Real Estate. In this regard, the relevant person in charge of Happiness told the Economic Observation Network that Because of the needs of business development, Happiness li acquired a company under Maitian, not the acquisition of Beijing Wheat Field Real Estate, which is a deep partner of the Happiness Li platform.

The wheat field subsidiary acquired by Xingfuli is Beijing Fuwang Real Estate Brokerage Co., Ltd., industrial and commercial information shows that on September 29, Beijing Fuwang Real Estate Brokerage Co., Ltd. changed its corporate legal person, adding Beijing Haofang Youxing Information Technology Co., Ltd. as a 100% shareholding shareholder, the original shareholder Beijing Golden Wheatfield Real Estate Brokerage Co., Ltd. withdrew, and the legal representative was changed from Wu Cunsheng to Wang Fengkun.

Beijing Haofang Youxing Information Technology Co., Ltd. was established in 2021 with a registered capital of 1 million yuan, which is 100% owned by Beijing YouzhuJu Network Technology Co., Ltd. and 100% owned by ByteDance (Hong Kong) Co., Ltd.

Previously, there were rumors of Happiness's acquisition of wheat field real estate. A Happy Li employee told the Economic Observer Network that Byte did communicate with Wheat Field Real Estate about the acquisition, but it is currently temporarily shelved due to the anti-monopoly of the Internet and other reasons. The acquisition of the subsidiary is to help Happiness obtain an intermediary business license.

A regional person in charge of the leading enterprise in the intermediary industry told the Economic Observation Network that in recent years, it has been difficult for Beijing to register a new real estate brokerage company, that is, it is difficult to get the intermediary license said in the industry.

Beijing Fuwang Real Estate Brokerage Co., Ltd. was established in 2016 with a registered capital of 1 million yuan, and its business scope includes: real estate brokerage business, rental of commercial housing, office buildings (not used as tangible market operating housing), professional contracting, property management. Industrial and commercial information shows that the company has no insured personnel, that is, it is a shell company with an intermediary license.

The acquisition of Happiness Li, which favors the real estate brokerage business qualification owned by Fuwang Real Estate, will be eligible to operate its own offline real estate brokerage business and enter the substantive transaction link. Before the acquisition, Happiness was mainly used as a platform to display property information.

For whether happiness will build a self-built team in the follow-up, the relevant person in charge of happiness told the economic observation network that there is no plan to directly lay out offline stores, which also means that the broker team will not be built for the time being.

On October 8, Fujian Haofang Youxing Information Technology Co., Ltd. was established, and its business scope includes real estate brokerage. The relevant person in charge of Happiness said that due to business development and industry regulatory requirements, branches have recently been opened in Fuzhou and other cities. As a real estate vertical information platform under ByteDance, Happiness is still focusing on the construction of real estate vertical information content.

Happiness Is a real estate information platform incubated by ByteDance, founded in 2018, formerly known as Haofangduo, and renamed Happiness In 2019. At present, the service is mainly online, the first-hand housing business, for the housing display platform, mainly the front-end customer service to form a house viewing group; in the second-hand housing business, Happiness has docked with intermediary houses such as Wheat Field and I Love My Home.

According to the official website of Maitian, the business scope includes second-hand housing sales and leasing, new housing marketing agencies, online real estate integrated services, etc., and currently has nearly 900 directly operated chain stores and more than 14,000 real estate agents in the country, with an annual transaction volume of more than 100 billion yuan.

In order to obtain an intermediary license, ByteDance's Happiness Li acquired a wheat field subsidiary

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